3. _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7782 Crittenden Street * P.O. Box 27774 * Philadelphia, PA 19118-0774 * Tel: (215) 836-4262 * www.WomenVetsRock.org
SEPTEMBER 9, 2015 CONTACT INFORMATION
Yasheaka Owens
(215) 450-6059 | yowens@womenvetsrock.org
America’s Military Women are Moving from Boot Camp to Board Chairs!
Women Veterans ROCK! Kicks Off Fall Civic Leadership Series to Encourage America’s Military Women
to Explore Public Policy and Advocacy
This year
1
marks the time since 1944 that there will be no World War II veterans serving in the United
States House of Representatives or Senate. With less than 20 percent of Congress having any kind of
military experience, and the recent compromises presented in the National Defense Authorization Act in
December 2014, one can only wonder how well the interests of military service members and their
families are being represented on The Hill.
There are more than 71,000 women veterans living in Pennsylvania
2
, and the Southeastern corridor is
home to a large portion of women veterans and girls in military families.
As our nation prepares for yet another election season, every electoral candidate worth his, or her, salt
will be on a mission to engage this elusive interest group of decision makers who both serve in the Armed
Forces and tend to their loved one’s interests on the home front.
To examine the challenges, opportunities and barriers America’s women veterans face as they transition
from military service back into civilian life, the Healthy Caregiver Community Foundation, a 501(c)(3)
nonprofit organization in Philadelphia, commissioned a 10-year study focusing on women veterans, US
Servicewomen, military spouses, and girls in military families in 2010.
Over the last five years, the Foundation has sponsored annual programming to support women veterans
in the areas of housing, employment, education, financial stability, health and wellness. This year marks
the fifth anniversary of the commission which has evolved over time to encompass advocacy, civic
engagement and public policy.
In January, the Foundation’s veteran-focused advocacy campaign, “Women Veterans ROCK!” launched
the Women Veterans Civic Leadership Institute (WVCLI), a one-year professional development and
fellowship program dedicated to “Transforming the can-do spirit of military service into a post-military spirit
of civic and community leadership.”
Deborah Harmon-Pugh, President of the Healthy Caregiver Community Foundation and Chair of The
Women Veterans Civic Leadership Institute believes that women veterans are the best advocates to
serve as catalysts for positive change in the delivery of services to America’s military families.
“Today’s women veterans have what it takes to continue to make significant contributions to community
resources, education, and public policy, which is why we want to provide them with the training they need
to transition from boot camp to the board room,” said Harmon-Pugh.
The Institute will empower America’s military women by providing them with the educational introduction
they need to become activists in the areas of civic engagement; nonprofit board leadership; advocacy;
community and city councils; public policy campaigns; as well as government commissions.
Pennsylvania State Representative Leslie Acosta (District 197), primary sponsor of House Resolution
346
3
which will recognize 2015 as the “Year of the Veteran in Pennsylvania” during the Inaugural
1
http://onpolitics.usatoday.com/2015/01/05/iraq-afghanistan-veterans-114th-congress/
2
http://www1.va.gov/WOMENVET/docs/WomenVeteransPopulationFactSheet.pdf
3
http://www.legis.state.pa.us/cfdocs/billinfo/billinfo.cfm?syear=2015&sind=0&body=H&type=R&bn=0346
4. _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
7782 Crittenden Street * P.O. Box 27774 * Philadelphia, PA 19118-0774 * Tel: (215) 836-4262 * www.WomenVetsRock.org
Veterans Day Parade in the City of Philadelphia this November, supports the Women Veterans ROCK!
Advocacy Campaign and its vision to inspire Pennsylvania women to seek careers in local, state or
national government.
“Women have served. They have made personal sacrifices, and my focus is to highlight their
contributions and service,” said Rep. Acosta, “This organization is paramount for women veterans
because it is well-respected within the veteran community and it has taken the initiative to push this
agenda forward by highlighting information and resources and by being a support system for women
veterans.”
On September 19, Rep. Acosta will kick off the Women Veterans Civic Leadership Institute’s Fall Lecture
Series by delivering the morning’s welcome message on the first day of class. Institute classes will be
offered on a monthly basis on September 19, October 10, November 21, and December 12 before
concluding with a graduation ceremony on December 13.
To deliver the program, Women Veterans ROCK! has partnered with Chestnut Hill College in
Philadelphia, a member of the Post-9/11 GI Bill Yellow Ribbon Program
4
, and established an enduring
partnership with Zeta Phi Beta Sorority, Incorporated, an international sorority that works to educate the
public, assist youth, provide scholarships, support organized charities, and promote legislation for social
and civic change.
“We have joined forces with The Women Veterans Civic Leadership Institute as an enduring community
partner in building a lasting legacy of leadership for women and girls in military families,” said Mary
Breaux Wright, International President of Zeta Phi Beta Sorority, Inc. “Zeta Phi Beta Sorority,
Incorporated is proud to join forces with the Women Veterans ROCK! Advocacy Campaign to raise
awareness of the sacrifices and contributions made by American Women Veterans and military families.”
With the goal of serving 100 women per year for the next five years, the Women Veterans ROCK!
Advocacy Campaign and the Women Veterans Civic Leadership Institute are attracting the attention of
military women across the nation who are interested in being a part of this gender-sensitive campaign.
In the past few years, Women Veterans ROCK! has established affiliate networks in Philadelphia,
Pennsylvania, San Diego, California, El Paso, Texas, Louisville, Kentucky, Richmond, Virginia,
Washington, D.C., and Orlando, Florida.
“The ultimate goal of Women Veterans ROCK! is to highlight the valuable contributions women make to
our society at large through their civic engagement, community, business endeavors and service in our
Armed Forces,” said Harmon-Pugh, National Campaign Chair of Women Veterans ROCK!
# # #
About Women Veterans ROCK!
"Women Veterans ROCK!" is a Coalition of Women Veteran Organizations and Women Advocacy Organizations
Supporting Women Veterans & Military Families. The Women Veterans ROCK! Advocacy Campaign is sponsored by
The Healthy Caregiver Community Foundation, a 501(c)(3) nonprofit community organization headquartered in
Philadelphia, PA. Visit www.WomenVetsRock.org.
About Zeta Phi Beta Sorority, Inc.
Zeta Phi Beta Sorority, Inc. was founded in 1920 by five co-ed students at Howard University who, envisioned a
sorority that would promote the highest standard of scholastic achievement and finer womanhood. Headquartered in
Washington, D.C., Zeta Phi Beta Sorority, Inc. has a diverse membership of more than 120,000 college-educated
women with more than 800 chapters in North America, Europe, Asia, The Caribbean, Africa and the Middle East.
Visit www.zphib1920.org.
4
http://www.benefits.va.gov/gibill/yellow_ribbon/2015/states/pa.asp
6. #WomenVetsROCK Twitter Chat
Featuring Enid Draluck @ELDraluck
“Empowering Young Women Through Mentorship”
Thursday, October 8, 2015 at 7 p.m. EST
TWEET TIMELINE
6:00 PM In just 1 hour we’ll be sitting down w/ @ELDraluck to discuss
“Empowering Young Women Through Mentorship!” #WomenVetsROCK
6:15 PM DON’T MISS OUT! Follow @WomenVetsCLI to stay up-to-date with
our #WomenVetsROCK Twitter Chat series!
6:30 PM Waiting to join our October #WomenVetsROCK Twitter Chat at 7? Don’t
forget to follow @WomenVetsCLI & @ELDraluck!
6:45 PM We are minutes away from the #WomenVetsRock Twitter Chat ft.
@ELDraluck from Women Mentor Atlanta! Pull up a chair and join us at
7 pm EST
6:50 PM WE’RE 10 MINUTES AWAY! Join us at 7 pm EST for the
#WomenVetsRock Twitter Chat discussing mentoring young women.
6:55 PM We can’t wait to chat with @ELDraluck from Women Mentor Atlanta
about how to find and become a mentor!
6:55 PM Join the conversation by following @WomenVetsCLI & @ELDraluck
using #WomenVetsRock when posting comments and questions for RTs
CHAT GOES LIVE AT 7:00 PM EST
7:00 PM Welcome to our October #WomenVetsRock Twitter Chat ft. @ELDraluck
from Women Mentor Atlanta in Georgia!
7. 7:01 PM Tonight, we will share tips on how to empower young women through
mentorship. #WomenVetsROCK
7:02 PM If you would like to join the conversation, please follow us on Twitter and
use #WomenVetsRock when posting comments or questions
7:03 PM Women Mentor Atlanta is a new mentoring initiative in the Atlanta Metro
Area for young women ages 19-29. #WomenVetsRock
7:04 PM The program is uniquely designed to partner young professionals with
experienced female business leaders / mentors. #WomenVetsRock
7:05 PM @ELDraluck What does it mean to “be a mentor?” #WomenVetsRock
7:10 PM @ELDraluck What indicators do you look for when assigning mentors to
mentees? #WomenVetsRock
7:15 PM @ELDraluck Why do you think having a mentor is important for a young
professional? #WomenVetsRock
7:15 PM Join our conversation about empowering young women through
mentorship by following @WomenVetsCLI & @ELDraluck on Twitter!
7:15 PM Don’t forget to use #WomenVetsRock when posting comments and
questions so we can RT you!
7:20 PM @ELDraluck How could a mentor aid a young women in achieving her
highest potential for success? #WomenVetsRock
7:24 PM @ELDraluck We want to highlight all that you are doing to support the
professional development of young women! #WomenVetsRock
7:25 PM @ELDraluck When would you suggest that a young woman start looking
for a professional mentor? When is “the right time?” #WomenVetsRock
7:35 PM @ELDraluck What 3 suggestions do you have for young professionals
considering HOW to ask someone to be their mentor? #WomenVetsRock
7:45 PM @ELDraluck What’s the key to having a successful mentor/mentee
relationship? #WomenVetsRoc
8. 7:02 PM If you would like to join the conversation, please follow us on Twitter and
use #WomenVetsRock when posting comments or questions
7:03 PM Women Mentor Atlanta is a new mentoring initiative in the Atlanta Metro
Area for young women ages 19-29. #WomenVetsRock
7:04 PM The program is uniquely designed to partner young professionals with
experienced female business leaders / mentors. #WomenVetsRock
7:05 PM @ELDraluck What does it mean to “be a mentor?” #WomenVetsRock
7:10 PM @ELDraluck What indicators do you look for when assigning mentors to
mentees? #WomenVetsRock
7:15 PM @ELDraluck Why do you think having a mentor is important for a young
professional? #WomenVetsRock
7:15 PM Join our conversation about empowering young women through
mentorship by following @WomenVetsCLI & @ELDraluck on Twitter!
7:15 PM Don’t forget to use #WomenVetsRock when posting comments and
questions so we can RT you!
7:20 PM @ELDraluck How could a mentor aid a young women in achieving her
highest potential for success? #WomenVetsRock
7:24 PM @ELDraluck We want to highlight all that you are doing to support the
professional development of young women! #WomenVetsRock
7:25 PM @ELDraluck When would you suggest that a young woman start looking
for a professional mentor? When is “the right time?” #WomenVetsRock
7:35 PM @ELDraluck What 3 suggestions do you have for young professionals
considering HOW to ask someone to be their mentor? #WomenVetsRock
7:45 PM @ELDraluck What’s the key to having a successful mentor/mentee
relationship? #WomenVetsRock
9. 7:45 PM Our #WomenVetsROCK Twitter Chat is almost over! Don’t forget to use
the hashtag to ask your questions about being or getting a mentor!
7:50 PM @ELDraluck What would you say is “The Key” to having a successful
mentor/mentee relationship? #WomenVetsRock
7:55 PM @ELDraluck Women Mentor Atlanta launched this month in the Atlanta
Metro Area. How can we get involved as volunteers? #WomenVetsRock
8:00 PM @ELDraluck Do you have any final tips for our young women
professionals on the rise? #WomenVetsRock
GOAL END TIME IS 8:00 – 8:15 PM EST
DEPENDING ON PARTICIPANT QUESTIONS
POST-CHAT TWEETS
8:05 PM We would like to thank @ELDraluck for sharing her words of wisdom
with us this evening!
8:06 PM If you missed tonight’s #WomenVetsROCK Twitter Chat, don’t worry!
You can find highlights on our website at womenvetsrock.org
12. #WomenVetsROCK Social Media Guide
Twitter Chat Featuring Enid Draluck @ELDraluck
“Empowering Young Women through Mentorship”
Thursday, October 8, 2015 at 7 p.m. EST
Twitter:
September 30: Just a little over a week before I sit down with @WomenVetsCLI to
discuss “Empowering young women through mentorship” #WomenVetsRock
10/1/2015: One Week Mark: I am going to tell you the key to a successful mentor/mentee
relations #WomenVetsRock #TwitterChat
October 2: Save the Date! Find out the benefits of having a mentor on Oct 8 @ 7 pm
EST #WomenVetsRock # TwitterChat
October 3: Want to learn more about Women #Mentor Atlanta? Join the conversation
Oct. 8 @ 7 pm EST #WomenVetsRock #TwitterChat
October 4: Tune in October 8, at 7 pm for tips on how to empower young women
through mentoring #WomenVetsRock #TwitterChat
October 5: What does it really mean to be a mentor? We’ll find out during this week’s
#TwitterChat #WomenVetsRock @ 7 pm EST
October 6: Are you reaching your highest potential as a young professional? Find out
how a mentor could help #TwitterChat #WomenVetsRock @ 7 pm EST
October 7: Want to know how to become a mentor with Women Mentor Atlanta? Join
the #WomenVetsRock #TwitterChat Oct. 8 @ 7 pm EST
October 7: I am so excited to talk about empowering women through mentorship w/
@WomenVetsCLI tomorrow @ 7 pm EST! #WomenVetsRock
13. October 8: DON’T MISS OUT! Join the conversation about empowering young women
through mentors. TONIGHT @ 7 pm #WomenVetsRock #TwitterChat
October 8: What does it really mean to be a mentor? We’ll find out tonight at 7 pm EST
during the #TwitterChat #WomenVetsRock
October 8: Join in on the fun! Posts your comments using hashtag #WomenVetsRock to
ask questions during the Twitter Chat at 7 pm EST
Facebook:
September 30: Don’t miss next week’s Twitter Chat with #WomenVetsROCK next
week on Oct. 8 at 7p.m. I am going to be discussing the topic of “empowering young
women through mentorship.” Please join the conversation to find out more.
October 1: How could a mentor aid in your professional success? Find out during next
week’s Twitter Chat with #WomenVetsROCK on Oct. 8 at 7:00 pm EST as I share the
many benefits of having a mentor.
October 2: Don’t miss out! The #WomenVetsROCK Twitter Chat is just days away.
Please join Oct. 8 at 7:00 pm EST to learn more about Women Mentor Atlanta and how a
mentor could help empower you!
October 3: How do you ask someone to be your mentor? Join the Twitter Chat this
Thursday at 7 pm EST where I will be discussing this and so much more with
#WomenVetsROCK.
October 4: Pull up a chair this Thursday night at 7:00 pm EST for the Twitter Chat with
Women Veterans ROCK! We will be discussing how mentorship can empower young
women. Post comments and ask questions by using the hashtag #WomenVetsROCK!
October 5: Just a few days away from the Twitter Chat with #WomenVetsROCK. I am
so excited to share the benefits to having a mentor. Please tune in this Thursday night at
7:00 pm EST to learn more about the mentor/mentee relationship and all the great work
we are doing now at Women Mentor Atlanta.
October 6: Who’s excited for this week’s Twitter Chat with #WomenVetsROCK? I
know I am. I can’t wait to share all the ways having a mentor can aid in the development
of a young female professional and so much more! Join the conversation this Thursday
night at 7:00 pm EST. Don’t forget to post your comments and questions during the chat
using #WomenVetsROCK. See you there!
14. October 7: Just one day away from the Twitter Chat with #WomenVetsROCK! Now’s
the time to start thinking about your questions you may have about the mentor/mentee
relationship! The chat will begin tomorrow night at 7:00 pm EST.
October 8: Today’s the day! I can’t wait to discuss the topic of “empowering young
women through mentors” this evening with #WomenVetsROCK at 7:00 pm EST. I will
be sharing all the potential benefits of a mentor/mentee relationship and my experience
with Women Mentor Atlanta.
October 8: Just hours away! I want to hear from your during tonight’s Twitter Chat with
#WomenVetsROCK. Please post your comments or questions you may have about
tonight’s topic of “empowering young women through mentors” using the
#WomenVetsROCK hashtag so we can retweet them. See you tonight at 7:00 pm EST!
16. #WomenVetsROCK Twitter Chat
Featuring Tynisa Haskins @Serve_Teach
“The Fundamentals of Public Speaking”
Thursday, November 19, 2015 at 7 p.m. EST
TWEET TIMELINE
6:00 PM In just 1 hour we’ll be sitting down w/ @Serve_Teach to discuss “The
Fundamentals of Public Speaking!” #WomenVetsROCK
6:15 PM DON’T MISS OUT! Follow @WomenVetsCLI to stay up-to-date with
our #WomenVetsROCK Twitter Chat series!
6:30 PM Waiting to join our November #WomenVetsROCK Twitter Chat at 7?
Don’t forget to follow @WomenVetsCLI & @Serve_Teach!
6:45 PM We’re minutes away from the #WomenVetsROCK Twitter Chat ft. SMSgt
@Serve_Teach, USAF! Pull up a chair and join us at 7 pm EST
6:50 PM WE’RE 10 MINUTES AWAY! Join us at 7 pm EST for the
#WomenVetsROCK Twitter Chat discussing public speaking tips.
6:55 PM We can’t wait to chat with @Serve_Teach from SMSgt @Serve_Teach,
USAF about how to be an expert public speaker!
6:55 PM Join the conversation by following @WomenVetsCLI & @Serve_Teach.
Use #WomenVetsROCK when posting comments and questions for RTs
CHAT GOES LIVE AT 7:00 PM EST
7:00 PM Welcome to our November #WomenVetsROCK Twitter Chat ft. SMSgt.
Tynisa Haskins, USAF @Serve_Teach!
17. 7:01 PM Tonight, we will discuss the fundamentals of public speaking and share
tips on how you can improve your communication skills
#WomenVetsROCK
7:02 PM If you would like to join the conversation, please follow us on Twitter &
use #WomenVetsROCK when posting comments or questions!
7:03 PM Public speaking is a tricky, but necessary skill many professionals need to
refine. #WomenVetsROCK
7:04 PM Mastering public speaking can boost confidence and increase your
awareness of a variety of topics #WomenVetsROCK
7:05 PM @Serve_Teach What is the first step when presenting a speech or
beginning a presentation? #WomenVetsROCK
7:10 PM @Serve_Teach Let’s talk about visual aids. Do you find them valuable or
a distraction? #WomenVetsROCK
7:15 PM @Serve_Teach Can you share 3 of your favorite tips for preparing a
speech? #WomenVetsROCK
7:15 PM Join our conversation about the fundamentals of public speaking by
following @WomenVetsCLI & @Serve_Teach on Twitter!
7:15 PM Don’t forget to use #WomenVetsROCK when posting comments and
questions so we can RT you!
7:20 PM @Serve_Teach Do you have 1 or 2 strong opening techniques you would
suggest? #WomenVetsROCK
7:24 PM It is important to present a clear and concise message to your audience!
#WomenVetsROCK
7:25 PM @Serve_Teach How can improving your public speaking skills improve
your opportunities for professional success? #WomenVetsROCK
7:35 PM @Serve_Teach What tips do you have to avoid distractions or nervousness
when speaking? #WomenVetsROCK
7:45 PM @Serve_Teach How important is it to know your audience?
#WomenVetsROCK
7:45 PM Our #WomenVetsROCK Twitter Chat is almost over! Don’t forget to use
18. the hashtag to ask your questions about public speaking!
7:50 PM @Serve_Teach What are 1-3 things one should avoid doing when
speaking in a professional setting (colleagues / groups)?
#WomenVetsROCK
7:55 PM @Serve_Teach Could you give an example of a public speaking challenge
you had to personally overcome? #WomenVetsROCK
8:00 PM @Serve_Teach Do you have any final tips for our young professionals on
the rise? #WomenVetsROCK
GOAL END TIME IS 8:00 – 8:15 PM EST
DEPENDING ON PARTICIPANT QUESTIONS
POST-CHAT TWEETS
8:05 PM We’d like to thank SMSgt Tynisa Haskins, USAF @Serve_Teach for
sharing her public speaking tips with us! #WomenVetsROCK
8:07 PM If you missed tonight’s #WomenVetsROCK Twitter Chat, don’t worry!
You can find highlights on our website at womenvetsrock.org
STORIFY TWITTER CHAT ARCHIVE LINK TO FOLLOW
21. #WomenVetsROCK Twitter Chat
Social Media Guide
Senior Master Sgt. Tynisa Haskins, USAF @Serve_Teach
Thursday, November 19th, at 7 pm EST
INSTRUCTIONS
The following status update options are to be copied and pasted directly into Facebook
and Twitter. The Twitter updates could even be used to support a mobile-to-mobile text
campaign. Please be advised that the shortened bit.ly links featured in each message
must be used exactly as they appear below or they will not work (capitalizations versus
lowercase letters, etc.). That being said, it is best to copy and paste this information for
social media sharing by using a desktop computer or by copying the message directly into
the body of an email so that one can later copy it using a mobile device (texting). Please
contact Yasheaka Owens (yowens@womenvetsrock.org) if you have any questions or
suggestions.
The Facebook post samples are flexible can be modified as needed. The tweets for
Twitter have been drafted so that they meet the 140 character limit and you should avoid
altering them if possible.
LINK GUIDE
Official Website: http://www.WomenVetsROCK.org
Official Facebook Fan Page: http://on.fb.me/20j2l8p
Official Twitter Account: http://bit.ly/1Q27a1a (@WomenVetsROCK)
Event Information on WVR Website:
22. EVENT TIMELINE
6:30 PM - 7:00 PM WVR Social Media Team Prep Session
7:00 PM - 8:00 PM #WomenVetsROCK Twitter Chat
About Women Veterans ROCK!
"Women Veterans ROCK!" is a Coalition of Women Veteran Organizations and Women
Advocacy Organizations Supporting Women Veterans & Military Families. We are
supporting them in the areas of: Housing; Employment; Education; Financial Stability;
Health & Wellness. We achieve our mission through four successful signature programs
including the: Veterans Day Rally; Women Veterans Summer Retreat; Women Veterans
Civic Leadership Institute; and our “Get To Know Us” Series of Outreach Programs and
Activities. Women Veterans ROCK! is sponsored by The Healthy Caregiver Community
Foundation, a 501(c)(3) nonprofit community organization. For more information, please
visit www.WomenVetsRock.org.
Sample Twitter Posts:
Want to learn how to become an effective public speaker? Join the conversation on
Twitter. hashtag #WomenVetsROCK tonight!
Don’t miss out on my Twitter chat with @WomenVetsCLI. I’ll teach you how to become
an expert in public speaking! #WomenVetsROCK
Make sure you follow me at & @WomenVetsCLI to participate in the #WomenVetsRock
Twitter Chat on Nov 19 @ 7 PM EST
Find out all you need to know about the fundamentals of public speaking! Join in the
conversation tonight! #WomenVetsROCK
What does it take to become an expert public speaker? Find out on my Twitter chat with
@WomenVetsCLI Nov 19 at 7 pm EST #WomenVetsROCK
23. Not the best at public speaking? I’ve got you covered! Join in my Twitter chat with
@WomenVetsCLI to learn more. #WomenVetsROCK
TWITTER POSTS FOR NOVEMBER 19
Don’t miss out! Join the conversation about public speaking tonight @ 7pm EST.
Hashtag #WomenVetsROCK to make sure your voice is heard!
It’s not too late! There’s still time to join the conversation. Post your questions using
#WomenVetsROCK to make sure your voice is heard
Facebook:
Don’t miss out on #WomenVetsROCK Twitter Chat, November 19th at 7 p.m. EST.
featuring SMSgt Tynisa Haskins. Learn the art of public speaking! Don’t forget to follow
@Serve_Teach and @WomenVetsCLI #WomenVetsROCK #TwitterChat
Who’s excited for this week’s Twitter Chat with #WomenVetsROCK? I know I am!
Make sure to tweet your questions hashtagging #WomenVetsROCK to make sure your
question is heard and answered! Tune in on November 19 at 7 pm EST. I will share with
you all, the tips and tricks of public speaking. Hope to see you there! #TwitterChat
Just one week away from my Twitter Chat with @WomenVetsCLI November 19th at 7
pm EST. about the fundamentals of public speaking! Be sure to post your comments and
questions by hashtagging #WomenVetsROCK and don’t forget to follow me at
@Serve_Teach to stay involved!
FACEBOOK POSTS FOR NOVEMBER 19
TODAY’S THE DAY! Join me by following @Serve_Teach on Twitter for the
#WomenVetsROCK Twitter Chat tonight at 7 pm EST to learn the fundamentals of
public speaking. You don’t want to miss it!
Counting down the hours! Join the conversation today on all you need to know about
public speaking. Make sure to follow @Serve_Teach and @WomenVetsCLI and hashtag
#WomenVetsROCK to make sure your voice is heard!
It’s not too late to learn the fundamentals of public speaking. Pull up a chair and join the
conversation. Ask your questions and comments with #WomenVetsROCK #TwitterChat
and don't forget to follow me! @Serve_Teach. See you tonight!
25. 2015 Social Media Plan for Women Veterans ROCK!
Monday:
Making it Monday (#MakingItMonday ) –Post an article that
highlights a women veteran on the rise or a success
story--Any article that promotes women veterans
and encourages success amongst target audience.
Tuesday/Thursday:
A post that goes along with a graphic
Wednesday:
Open forum – (#OpenForum) -this is an article that
encourages discussion and interaction. Try to find
articles with a controversial issue pertaining to
veterans or military
Friday:
Friday is a free for all but can also be spent to re-share old blog
posts. (Their blog can be found on their website:
http://www.womenvetsrock.org/blog-2/ )
Daily mix:
Promotions for upcoming events (WVCLI Fall Lecture series,
WVR Days on Campus etc.)
26. SAMPLE FACEBOOK POSTS
Women Veterans Rock
16 November at 19:20 ·
Check out this article about a woman veteran who has experienced so many trials
including homelessness after Hurricane Katrina and battling cancer and has still
succeeded in coming to the aid of her veteran sisters. In 2010, Jas Boothe founded Final
Salute Inc., a non-profit organization with the mission of helping women veterans
succeed. Read how this veteran is taking "Never leave a comrade on the battlefield" to a
whole new level. #MakingItMonday
http://ow.ly/UHRRE
Leave no women veterans behind
Stories about veterans are often heart-stopping, heart-warming or heart-breaking. The
plight of homeless women veterans is heart-breaking.
washingtontimes.com|By Lawrence J. Fedewa
35 likes and 16 shares
27. Women Veterans Rock
11 November at 21:02 ·
THERE'S STILL TIME! Support Women Veterans ROCK!'s 2020 Campaign for Public
Policy Days on Capitol Hill on the Day for the Brave! http://ow.ly/UuAmz #GivingDay
#VeteransDay
2 Likes
28. Women Veterans Rock
3 November at 11:01 ·
Take action today- your vote counts! #ElectionDay
1 like
29. Women Veterans Rock
11 November at 16:20 ·
Today, we're highlighting Lt. Colonel Mary Gould, USAF (RET) for her service and
congratulating her on taking the next step in her career by pursuing her master's degree at
The George Washington University! #WomenVetsROCK
19 likes and 1 share
30. Women Veterans Rock
27 October ·
Mark your calendars for next month's Twitter Chat ft SMSgt Tynisa Haskins
@Serve_Teach | Thurs. Nov. 19 @ 7p.m. We are going to go over the fundamentals of
public speaking and how to speak with confidence in a variety of settings.
10 likes and 14 shares
31. SAMPLE TWITTER POSTS
Women Veterans Rock
November 16
DON'T MISS OUT! This Thurs. 11/19 @ 7PM Twitter Chat ft. Tynisa Haskins on
The Fundamentals of Public Speaking.
3 Retweets and 2 Likes
32. Women Veterans Rock
November 11
Happy Veterans Day. Thank you to all of those who have served. #VeteransDay #WVR20
12 Retweets and 14 Likes
33. Women Veterans Rock
November 5
Check out the @WomenVetsROCK Veterans Day Rally & Town Hall on Nov. 11-
http://on.fb.me/1N2EK1P #WVR20
5 Retweets
34. Women Veterans Rock
October 26
Check out this woman veteran's work for prosthetic limbs #MakingItMonday
http://ow.ly/TQlc6
1 Retweet
36. Day for the Brave Social Media Guide
Twitter:
Today is #DayfortheBrave! Our goal is to raise $2,020 in 24 hours for the Women
Veterans ROCK!’s 2020 Campaign!... http://fb.me/45NhnSCu1
It’s here! #DayfortheBrave is today & NOW is the time to make your donation!
http://bit.ly/1QpKmJb #WVR20
Support the WVR 2020 Campaign on the "Day for the Brave!" #WVR20
http://www.womenvetsrock.org/2015/11/10/day-for-the-brave/ …
Help us make history! On November 11, 2015 – we’re participating in #DayfortheBrave,
a 24-hour online giving... http://fb.me/4Bo5X8eiV
Facebook:
THERE'S STILL TIME! Support Women Veterans ROCK!'s 2020 Campaign for Public
Policy Days on Capitol Hill on the Day for the Brave! http://ow.ly/UuAmz #GivingDay
#VeteransDay
JOIN THE CAMPAIGN! Support Women Veterans ROCK!'s 2020 Campaign for Public
Policy Days on Capitol Hill! http://wp.me/p5l5sf-1rh #GivingDay #VeteransDay
Today is #DayfortheBrave! Our goal is to raise $2,020 in 24 hours for the Women
Veterans ROCK!’s 2020 Campaign! Will you help us? http://bit.ly/1QpKmJb #WVR20
Support Women Veterans ROCK!'s 2020 Campaign for Public Policy Days on Capitol
Hill on the Day for the Brave! http://ow.ly/UuAmz #GivingDay #VeteransDay
Help us make history! On November 11, 2015 – we’re participating in #DayfortheBrave,
a 24-hour online giving event for charities, and we’d love your support. Go to
dayforthebrave.org
39. Women Veterans Rock! SOCIAL MEDIA ACCOUNTS
Google AdWords - WomenVetsROCK@Gmail.com
o January: 0 Clicks; 820 Impressions
o February: 29 Clicks; 6,919 Impressions
o March: 77 Clicks; 25,343 Impressions
o April: 64 Clicks; 22,315 Impressions
o May: 44 Clicks; 14,868 Impressions
o June: 54 Clicks; 8,694 Impressions
o July: 28 Clicks; 5,478 Impressions
o August: 25 Clicks; 3,663 Impressions
o September: 32 Clicks; 3,241 Impressions
o October: 41 Clicks; 6,158 Impressions
o November 1 - Present: 78 Clicks: 12, 122 Impressions
0
10
20
30
40
50
60
70
80
90
Google AdWords Women Veterans Rock
Clicks
0
5000
10000
15000
20000
25000
30000
Google AdWords-Women Veterans Rock
Impressions
40. Google Analytics - WomenVetsROCK@Gmail.com
o January: 686 Total Pageviews
o February: 2,263 Total Pageviews
o March: 4,509 Total Pageviews
o April: 3,068 Total Pageviews
o May: 3,856 Total Pageviews
o June: 5,153 Total Pageviews
o July: 4,446 Total Pageviews
o August: 3,384 Total Pageviews
o September: 3,980 Total Pageviews
o October: 3,935 Total Pageviews
o November 1 - Present: 3,373 Total Pageviews
0
1000
2000
3000
4000
5000
6000
Google Analytics Women Veterans Rock
Total Pageviews
41. Facebook
Facebook - WVR
o October 1, 2014 - 1,079
o Nov 1, 2014: 1,109
o Current Likes: 1,972
o 2015 Goal: 2,000
o URL:https://www.facebook.com/pages/Women-Veterans-
Rock/146350228729358
Facebook - WVCLI
o Jan 2015: 36
o December Likes: 151
o 2015 Goal: 100
o URL:https://www.facebook.com/pages/Women-Veterans-Civic-
Leadership-Institute/371302769695827
0
500
1,000
1,500
2,000
2,500
Facebook-WVR Facebook-WVCLI
Current Likes
Goal
42. Twitter
Twitter - WVR
o Followers: 2,955
o 2015 Goal: 2,000
o URL: https://twitter.com/womenvetsrock
Twitter - WVCLI
o Followers: 53
o 2015 Goal: 50
o URL:https://twitter.com/WomenVetsCLI
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Twitter- WVR Twitter- WVCLI
Followers
Goal
44. Social Media Guide for December
2015
1.
Facebook: “The Cheyney Foundation has a mission to aid the Cheyney University of
Pennsylvania to prepare confident and responsible leaders and visionaries. To learn more
about how you can help give students from diverse backgrounds access to resources and
opportunities they need please visit the Cheyney Foundation’s website at
Cheyneyfoundation.org.”
Twitter: “To find out how your donation aids in the preparation of confident and
responsible leaders and visionaries visit cheynefoundation.org”
45. 2.
Posts to go with Graphic:
Facebook: “Without generous donations, The Cheyney Foundation would not be able to
fulfill its mission to promote the advancement of Cheyney University of Pennsylvania
through scholarships, faculty development, facilities maintenance and institutional
programs. To learn more about how you can donate visit cheyneyfoundation.org.”
Twitter: “Without generous donations the advancement and development of the Cheyney
University would not be possible. Donate @ cheyneyfoundation.org”
46. 3.
Posts to go with Graphic:
Facebook: “The Cheyney Foundation is dedicated to educational programs like The
Aquaculture and Education Laboratory and The Fine Arts Degree Program. These
programs and many future programs would not be possible without generous donations.
To find out more about how you can support Cheyeny University’s educational programs
please visit cheyneyfoundation.org.”
Twitter: “Educational programs like The Fine Arts Degree Program would not be
possible without our generous donations.Donate @ cheyneyfoundation.org”
