How to Get Found on Google Search and Google Maps with Google My Business. GMB puts your business info on Search, Maps and Google+ so that customers can find you, no matter what device they are using. Only 37% of businesses have claimed their local business listing.

1. GET FOUND ON GOOGLE SEARCH & MAPS
By Stephanie Hooper

2. GOOGLE MY BUSINESS
Google My Business puts your business info on Search, Maps
and Google+ so that customers can find you, no matter what
device they are using.

3. IT’S IMPORTANT THAT YOUR BUSINESSES INFORMATION APPEARS
CORRECTLY WHEN PEOPLE SEARCH ONLINE
Research shows that 97% of
consumers use the web to find
local goods and services.

4. ONLY 37% OF BUSINESSES HAVE CLAIMED A LOCAL BUSINESS LISTING

5. GOOGLE SNACK PACK DESKTOP
“Local Pack” now showing only 3
results is being called a Snack Pack

6. GOOGLE SNACK PACK ON MOBILE
• The Map and 3-Pack shows below
paid ads with condensed GMB
listings followed by organic listings
• Clicking a listing takes you to the
full GMB Listing
• If you click on More it takes you to
the 20-pack

7. BRANDED RESULTS FOR DESKTOP
• Shows the Knowledge
Graph to the right of
organic search results
• Photos / Map / Street
View
• Stars Rating
• Address / phone
number/ Hours
• Reviews

8. BRANDED RESULTS FOR MOBILE
• Top Listing is condensed GMB listing
with link to full listing and organic
results below
• Large Call, Directions, Share, and
Website Buttons
• Reviews
• Address and Hours of Operation

9. WHY RANKING IN MAPS MATTERS

10. RELEVANCY, DISTANCE & PROMINENCE MATTER
 Relevancy: This describes how well a listing
matches a search. If your listing is detailed and
up to date it is more likely to show up in search.
 Distance: Just like it sounds -- how far is each
potential search result from the location term
used in a search? If you don't specify a location
in your search, Google calculates distance
based on what it knows about the searcher’s
location.
 Prominence: This describes how well-known or
prominent a business is. This is based on
information Google finds about a business
from across the web (like links, articles, and

11. CLAIMING YOUR LISTING ON GOOGLE MY BUSINESS
 By Claiming your listing on Google My Business, it makes it fast
and easy to manage your business information as it appears across
google search and maps
 This helps potential customers find important information
including phone number and hours of operation and driving
directions.

12. THERE ARE 2 TYPES OF LISTINGS
BRAND LISTINGS & LOCAL LISTINGS
• Brand Listings are for businesses and entities that aren’t local. They
can appear on Google Search but won’t appear on Google Maps.
• Local Listings can appear on Google Search and Maps. Those are
what we are going to focus on today.

13. BUSINESSES WITH STOREFRONTS OPEN TO CUSTOMERS
Can Appear on Local
Maps
These listings help
searchers find businesses
near by.

14. GOOGLE MY BUSINESS
 Claiming your listing
 Verifying your listing
 Optimizing your listing

15. STEP 1: SEARCH FOR YOUR BUSINESS
www.gybo.com/business

16. DOES YOUR BUSINESS INFORMATION SHOW UP?

17. NICE JOB. YOU’RE ON THE MAP
 This means the business is verified. The business owner or
someone authorized to manage the business confirmed
the location.
 They can sign into the listing and make updates to the
listing that appear on search and maps.
 You can see suggestions to keep the listing up to date
plus a preview of the listing as it could appear on Google.
 When you sign in, if something is missing they are
highlighted for your attention.
 To access Google My Business from the diagnostic tool
Click the Edit Your Info Button. You will need to sign in
with the google user name and password assigned to
your listing.

18. YOUR BUSINESS INFO MIGHT BE INCORRECT ON GOOGLE
 This means that business
information may appear on Google,
but the location is unconfirmed and
the business owner hasn't claimed
the listing.
 If this is your business you can claim
it to confirm the location and
manage the information that
appears across Google Search and
Maps.
 Just click the button: Complete your
Information.

19. YOUR BUSINESS ISN’T ON THE MAP
 If the diagnostic tool can’t find your
information about the business you see
this outcome.
 Create the business listings click on the
Let’s Get Started Button.
 Before using this product you have to
create or log in to a Google Account.

20. SIGN INTO YOUR GOOGLE ACCOUNT
Sign in to the
Google Account
you use for your
business.
Don’t have a
Google Account?
Click “Create an
account” to get
started.

21. SELECT YOUR BUSINESS OR ADD IT
See your business in
the list? Click to
continue.
Don’t see your
business? Click “Let
me enter the full
business details.”

22. ENTER YOUR BUSINESS DETAILS
Can’t find the
perfect
category?
Pick something
close.

23. IF YOUR BUSINESS OPERATES OUT OF YOUR HOME
Check this box if
your business
serves customers
at their
locations. Then
set up a service
area.

24. CONFIRM YOUR BUSINESS
Agree to the
Terms of
Service. Then,
click
“Continue.”

25. REQUEST A PIN (OR LET US VERIFY FOR YOU)
Click “Send
postcard.”
Let us help you get verified!
Infront Webworks
719-577-4404
marketing@infront.com
Ask for:
Jill, Mike, Rory or Stephanie

26. THIS IS THE GOOGLE MY BUSINESS DASH BOARD
Click to Edit your
Business Info

27. EDIT BUSINESS INFORMATION
Remember to save changes
Click pencil icons to edit

28. MANAGE PHOTOS
 You can add images to
make the business stand
out across Google. Add
as many images as you
can including a logo,
profile photo and photos
of the business.
 Quality is important.
Photos should be in a
PNG or JPEG format
between 10 kb & 5 mg.
and they must be at least
720 X 720 pixels
Click to manage photos

29. CARDS
 These are cards. The first card is called Insights. The data helps you
understand the data’s visibility across Google. Data appears after the
business is verified.

30. ACCESS MORE TOOLS FROM THE DASHBOARD
See how people
interact with your
info on Google
Read and respond
to reviews
Share updates on
Google+
Advertise your business
on Google

31. OPTIMIZING YOUR GMB PAGE
 Business Name – Make sure this is your correct business name. Some businesses try to add keywords to
their business name to rank higher in maps. This is a HUGE NO-NO! Doing this could cause your listing to
get removed completely.
 Address – Be sure your address matches the address on the website, exactly. Sometimes Google will
change certain elements of the address (like changing Boulevard to Blvd), if this happens, change the
address to match the address as it appears on your Google My Business Listing.
 Category – You can add up to 5 services. Choose the ones that are the most relevant to your business
 Business Hours – Fill this out completely & make sure the information matches what’s on your website
 Photos – Try to add up to 10 photos. You can use pictures of the inside of your store, staff pictures and so
on.

32. CONGRATULATIONS YOUR BUSINESS IF VERIFIED
 You can access and edit your business
information any time via the Google My
Business Dashboard
 To return to your dashboard visit
www.google.com/business and sign in
 Keep the details accurate and up to date.

33. QUESTIONS – PLEASE CONTACT INFRONT WEBWORKS
CONTACT INFRONT WEBWORKS
By Telephone:
(719) 577-4404
Address
5350 Tomah Dr #2800
Colorado Springs, CO
80918
(719) 577-4404
Website
http://www.infront.com/