3. PICK
ME!
SHARE
ME!
LOVE
ME!
Hoe opvallend in het media-aanbod?
Hoe staan light/non users ervoor open?
Wat is de emotionele binding en
de bestede aandacht in
vergelijking met concurrentie? Hoe mediagebruik vertalen in
economische waarde voor
content owners?
Daarom specifieke metrics voor mediamerken, channels en content
7. Case: hoe scoort content in vergelijking met de concurrenten?
Strong Love Me!
Pick Me! performance quite low: stand out among non users is the main area for
improvement
And can be improved via higher Share Me! among users
Yahoo! Has a different challenge. It is well-liked and performs well. Here the issue is more about exploiting the property better in creating more economic value form the property and maximising the opportunity there still is to pick up new users.
We can use PLS metrics as add ons of our brand metrics so that we can learn more, for instance on how to monetise your media brand
We did so for YT and Netflix and saw that these brands have further potential but in other ways.
YouTube through increasing opportunities to purchase content on-site
And Netflix has greater access to sources of revenue through data sharing and equal access to advertising revenue potential
Yahoo! Has a different challenge. It is well-liked and performs well. Here the issue is more about exploiting the property better in creating more economic value form the property and maximising the opportunity there still is to pick up new users.
