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Stereotypes of
women
Steph Webb
 Walter Lippman – Stereotypes were a shortcut
or an ordering process. A way of segregating
groups of highlighting differences, the
otherwise of a group.
 Tessa Perkins (1979) – Stereotyping is not a
simple process other wise it wouldn’t work.
 Martin Baker (1989) – Stereotypes are
condemned for misrepresenting the ‘real
world’.
Stereotyping
 Caring
 Motherly
 Overprotective
 Considerate
 Loving
 Nurturing
 Affectionate
 Housewife
 Not working
 Spending time cleaning and with child
 Gossip with other mothers
Maternal woman
 Dumb
 Stupid
 Uneducated
 Slow
 Always wear pink
 Weak
 Only interested in their looks
 Mean
 Low IQ
 Girly girl
Dumb blonde
 Bossy
 No emotion
 Rude
 Stubborn
 Lonely
 Well dressed
 Suits/smart clothing
 Always on their phones
 Serious – never up for a laugh
 Tough
Professional
businesswoman
 Prefers hanging out with guys
 Dresses like a boy
 Doesn’t do any girly activities
 Doesn’t care about their appearance
 Always wearing guy’s clothes
 Likes football
 Masculine appearance
 Wears jeans, baseball caps and denim vests/jackets.
 Brought up with lots or brothers or with a single father.
 Lesbian
 Drinks beer rather than wine.
 Short hair
Tomboy
 Lack of education
 Lack of direction in life
 Obsessed about appearance
Beauty queens

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Stereotypes in women

  • 2.  Walter Lippman – Stereotypes were a shortcut or an ordering process. A way of segregating groups of highlighting differences, the otherwise of a group.  Tessa Perkins (1979) – Stereotyping is not a simple process other wise it wouldn’t work.  Martin Baker (1989) – Stereotypes are condemned for misrepresenting the ‘real world’. Stereotyping
  • 3.  Caring  Motherly  Overprotective  Considerate  Loving  Nurturing  Affectionate  Housewife  Not working  Spending time cleaning and with child  Gossip with other mothers Maternal woman
  • 4.  Dumb  Stupid  Uneducated  Slow  Always wear pink  Weak  Only interested in their looks  Mean  Low IQ  Girly girl Dumb blonde
  • 5.  Bossy  No emotion  Rude  Stubborn  Lonely  Well dressed  Suits/smart clothing  Always on their phones  Serious – never up for a laugh  Tough Professional businesswoman
  • 6.  Prefers hanging out with guys  Dresses like a boy  Doesn’t do any girly activities  Doesn’t care about their appearance  Always wearing guy’s clothes  Likes football  Masculine appearance  Wears jeans, baseball caps and denim vests/jackets.  Brought up with lots or brothers or with a single father.  Lesbian  Drinks beer rather than wine.  Short hair Tomboy
  • 7.  Lack of education  Lack of direction in life  Obsessed about appearance Beauty queens