2. Who and What…….
Maidenhead Town Partnership (MTP) aims to
work with its partners to make Maidenhead an
attractive and memorable destination for
residents, businesses and visitors.
Members of MTP are committed to making
Maidenhead the best it can be and working with
the town manager and the council on initiatives
to support the town.
3. Our objectives……..
• Creating a unique sense of place
• Supporting local businesses and attracting
further investment in Maidenhead
• Creating an attractive public realm
• Creating a safe and welcoming environment
• Creating a sustainable and effective ‘Town
Team’ in Maidenhead
4. What we do…………
Marketing & Branding for the town centre
Enjoy Maidenhead website
launched in 2010. Part funded
by RBWM and Irish Life
(owners of the Nicholsons
Shopping Centre).
Maidenhead businesses are
listed free of charge as well as
local events.
The Enjoy Maidenhead
website received 65,000 hits
in 2014 (over 5,000 per
month)
5. Social Media
Over 3,000 Followers on Twitter
Facebook Page 800
Facebook Group 1250
We use social media to promote events in the town, support local businesses and
generally be positive about the town centre . We can offer training to independent
businesses about social media, online marketing and online trading.
6. Targeted campaigns
Example: Supporting local independent
traders in Maidenhead as part of an
Independent’s Day Campaign
• 12 independent businesses
engaged in a National
Campaign
• Full Page advert promoting
independent businesses in
the Maidenhead Advertiser
• Press release and photo call
for independent businesses
• Support for businesses on
getting onto social media
• Space on Maidenhead High
Street to promote
9. Training & Support
5 training sessions aimed at supporting
independent businesses with input from
national businesses. Customer Experience
supported by Metro Bank, Social Media for
business supported by Three, Visual
Merchandising supported by The Retail Skills
Academy and the new business forum chaired
by Marks and Spencers.
11. The future of Maidenhead….
Maidenhead Town Partnership work alongside
the Partnership for the Rejuvenation of
Maidenhead (PRoM) to ensure the town has a
prosperous future
12. How we pay for what we do!!
• Membership of the MTP Board – partners include The
Maidenhead Advertiser, Nicholsons Shopping Centre,
Maidenhead & District Chamber of Commerce, The Shanly
Group, Housing Solutions, Thames Valley Police and RBWM.
• Income for market trading on the High Street – all income
from pitch fees goes back into supporting the events &
marketing of the town.
• Income from promotional space in the town i.e. Virgin Media
trailer
• Grants and sponsorship – events require a lot of funding and
we have to apply for grant funding and pitch to businesses for
sponsorship to make sure events can go ahead.
13. Some of the things we fund
in town……
• Events throughout the year – all our events are free of charge
to attend
• Press advertising throughout the year to promote the town
and what’s going on
• Enjoy Maidenhead website & social media
• Marketing materials – posters, leaflets and flyers. Including
regular door drops to households to promote the town.
• Hanging baskets for town centre businesses
• Targeted promotional campaigns to support local businesses
including Independents Day and Christmas
• A town manager & part-time assistant to coordinate all the
activities
14. Getting involved…..
If you are passionate about the town centre and want to
get involved with the town partnership please get in
touch…….
Whether you are interested in being on the board,
providing sponsorship for an event or offering time in
kind we want to hear from you.
Email: maidenhead.tm@rbwm.gov.uk or call 01628
796128
