Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
The future of employee communication - Reaching different target groups with varying attention spans
1. St
Awareness
Employees should
be aware of
certain things
e.g. There is a
fire Practice today
Information
Employees should
be informed
about certain
things
e.g. There is a
new board
member
Education
Employees should
understand
certain things
e.g. This is how
the new digital
workplace works
Identification
Employees should
identify with
the company
e.g.
Recomendation
on Glassdoor
Promoter Journalists Moderators Enablers
Low Medium High Very High
Regular Employee Interested Employee Motivated Employee Ambassadors
1
ATTENTION SPAN
TARGET GROUP
INTERNAL COMMUNICATION ROLE
The future of employee communication
+ + +
Stefanie Babka