Settings I implemented to help my PPC campaigns contribute to a 2400% ROI

1. PROBLEM
Technical
Keywords
Your product is highly
technical, but your
audience is not.
PROBLEM:
Uncommon
Keywords
Your product is so new,
your audience doesn't
even know it exists.
PROBLEM:
Synonymous
Keywords
Your product can be
described by several
keywords.
SOLUTION
Bid for non-
technical terms
Rather than bidding for
the correct definitions of
your product, bid for
terms your audience use.
SOLUTION:
Bid for common
keywords
Bid for keywords your
audience is using when
looking for the most
popular product.
SOLUTION:
Bid for many
synonymous terms
Bid for as many synonyms
as possible. Identify those
that work and pause the
remaining terms.