Here are four common issues that a GoogleAds campaign can experience and their corresponding tactic.

1. You are bidding for keywords no one is
looking for. Add some new keywords or
widen your match type.
No impressions
You get clicks but your average time on
site is less than 1 second. Check the page
loading time and the landing page copy.
Is your page a continuation of your ad?
No time on page
Your ad copy is not compelling. Create
some alternative versions of your ad
copy. What about promoting a different
benefit of your product?
No Clicks
People stay on the page but do not
convert. Are you targeting people that not
ready to commit yet or the page is not
compelling enough to close the deal?
No conversions
PPC Issues & Their Solutions