The slide deck from a one-hour presentation on crowdfunding for social impact by Director of Venture Support at StartSomeGood, Brendan Rigby.

2. My Story
Director of Venture Support at SSG.
Co-founder of WhyDev, and PhD
candidate at University of Melbourne
@whydev @bjrigby
Run two crowdfunding campaigns,
and personally launched over 100.

3. • Do Good Bus Hands

6. What’s Going On?

7. YE

9. Image by Michael Dawes

11. YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
YES YES YES YES YES YES YES YES YES

12. The Age, March 23 2014

13. “It's May 27, 1967 – Australia's referendum on Aboriginal rights. Two women unite as a
family come to terms with the prospect of change.”

14. Why crowdfund?
• Engaging and game-like
• Transparency around goals and outcomes
• Market validation
• Advice and other forms of support
• Great for events/product launches/building
community
• High success rate
• You can start now

16. Why do we part with our money?
• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support
(relationships)

17. Why do we part with our money?
• An expectation of future financial return (investing)
• A good or service we want (shopping)
• A future we hope to see (philanthropy)
• A friend or community we want to support
(relationships)

26. • One where people are central to winning
the campaign
• Mobilise the community as a movement
and your campaign as an amplifier.
Empower anyone, anywhere with a
great idea to create new futures for
their communities.
How it works

27. 27
Case-study: Vote Yes Film

28. About the Film
VOTE YES is a short film by emerging writer/director Nick Waterman.
This ambitious and culturally significant project requires a further $20,000 to help
complete the production of what is to be an important and politically powerful
short film.
During 2014, VOTE YES will be screened by RECOGNISE to create awareness
and support for the constitutional recognition of Aboriginal and Torres Strait
Islander peoples. This will include a special RECOGNISE media event,
educational presentations at universities and schools, and worldwide film festival
screenings.
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29. Director’s Statement
VOTES YES shines a torch on a little-remembered moment in
Australia’s recent history that forever changed our nation. It is a story
about an awakening. The awakening of my own exploration of national
identity and, almost 50 years earlier, the awakening of the Australian
consciousness.
VOTE YES celebrates the achievement of 1967 without glossing over
the racism and sexism, which continued, and continues, to exist within
Australian society. Through partnering with RECOGNISE my hope is to
reach a wide and diverse audience of Australians, to help reignite the
new movement for constitutional change.
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30. Cast
•Miranda Tapsell (The Sapphires)
•Mirrah Foulkes (Top of the Lake, Animal Kingdom)
•Nathan Page (Miss Fisher’s Murder Mysteries)
Tipping Point Goal: $16,000
Total Funding Goal: $20,000
Your donation would be greatly appreciated to help realise this powerful and important
national story as we seek to bring on further constitutional change.
All donations will go towards ‘on screen’ post-production costs, licensing fees of archival
sound and music, and marketing and distribution costs to bring this film to exhibition.
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35. Offering Rewards That Work
• Acknowledgement
• Events
• Swag
• Souvenirs/crafts
• Objects created by the project itself
• Unique experiences or items
• Access to the team/skills/services offered

36. Things to consider
• Be comfortable spending funds on rewards
(you can budget for this in your tipping
point)
• Make your rewards relevant
• Find rewards which do double-duty
• Create “money can’t buy” experiences.
• Provide value
• Have a decent number of levels.