Crowdfunding: Not just for first-world problems

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Sometimes it seems like crowdfunding is just for new digital devices, iPhone covers and games. But crowdfunding can be used a powerful tool for social change! Whether you’re an established non-profit or a social start-up crowdfunding can help you activate and expand your supporter base and maximise your fundraising to make a difference.

This webinar will introduce you to both the theory and practice of crowd funding, dispelling misconceptions, exploring case-studies and giving attendees the knowledge they need to utilize this new fundraising form in the pursuit of their social mission.

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Crowdfunding: Not just for first-world problems

  1. 1. Sponsored by:Crowdfunding: Not just for first-world problemsTom DawkinsJune 5, 2013Twitter Hashtag - #npwebPartOf:
  2. 2. Sponsored by:Advising nonprofits in:• Strategy• Planning• Organizational Developmentwww.synthesispartnership.com(617) 969-1881info@synthesispartnership.comINTEGRATED PLANNINGPartOf:
  3. 3. Sponsored by:PartOf:Coming this June
  4. 4. Sponsored by:Today’s SpeakerTom DawkinsCo-FounderStartSomeGood.comAssisting with chat questions:Jamie Maloney, 4GoodFounding Director of Nonprofit Webinars and Host:Sam Frank, Synthesis PartnershipPartOf:
  5. 5. Crowdfunding: Not Just forFirst World Problems.
  6. 6. Tom’s StoryHi! I’m Tom.@tomjd / @startsomegood
  7. 7. 59
  8. 8. What’s Going On?
  9. 9. Image by Michael Dawes
  10. 10. YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YESYES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES
  11. 11. Why do we part with our money?• An expectation of future financial return (investing)• A good or service we want (shopping)• A future we hope to see (philanthropy)• A friend or community we want to support(relationships)
  12. 12. Why do we part with our money?• An expectation of future financial return (investing)• A good or service we want (shopping)• A future we hope to see (philanthropy)• A friend or community we want to support(relationships)
  13. 13. Empower anyone, anywhere with agreat idea to create new futures fortheir communities.Charity Water
  14. 14. Empower anyone, anywhere with agreat idea to create new futures fortheir communities.Invisible People
  15. 15. • One where people are central to winning the campaign• Mobilise the community as a movement and yourcampaign as an amplifier.Empower anyone, anywhere with agreat idea to create new futures fortheir communities.Theory of Change• One where people are central to winningthe change• Mobilise the community as a movementand your campaign as an amplifier.
  16. 16. • One where people are central to winning the campaign• Mobilise the community as a movement and yourcampaign as an amplifier.Empower anyone, anywhere with agreat idea to create new futures fortheir communities.Communities
  17. 17. Developing a marketing plan• Have a plan!• Identify your tribes• Identify the channels that will help you reach them• Research similar successful campaigns• Line up your initial donors – early momentum iscritical• Use different channels• The more personal the better• Be ready to work at it!
  18. 18. Rewards
  19. 19. Things to consider• Be comfortable spending funds on rewardsand budget for this in your tipping point• Make the rewards relevant and unique• Rewards which do double-duty• Don’t trade off against social impact• Create “money can’t buy” experiences.• Provide value• Have a decent number of levels.• Consider all your assets
  20. 20. Types of Rewards•Acknowledgement•Events•Swag•Souvenirs/Crafts•Objects created by the project itself•Unique experiences or items•Access to the team/skills/servicesoffered/voting
  21. 21. A special offer• 40% off StartSomeGood’s fees if you launch acampaign before the end of June.To receive:• Step 1: Register your venture on StartSomeGood• Step 2: Email hello@startsomegood.com with alink to your venture page and the phrase “NPWEBINARS”.• Step 3: Launch your campaign before the end ofJune!
  22. 22. Sponsored by:Find listings for our current seasonof webinars and register at:NonprofitWebinars.comPartOf:

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