Sparx generates a logical marketing campaign for each roamer eliminating the common practice of indiscriminate bombarding of repetitive and irrelevant campaigns to roamers.

1. Sparx™ Solution
Sparx is a new multifaceted and dynamic interactive
roamers’ marketing and relations management tool
that is set to ignite the roaming mobile market. Benefits of
Starhome’s Solution
The core of Sparx’s extensive and comprehensive
• One unified interactive
solution lies in its ability to fully utilize the limited roaming campaign
window of opportunity during a roamer’s visit abroad. management solution
which includes all
Information about roaming subscribers’ movements outbound communication
services
and behavior patterns, together with their roaming • Proven revenue generator:
usage, are accumulated by Sparx from a range of promotes operator’s
solutions and offerings as
sources. Sparx then generates dynamic and logical well as 3rd party offerings
follow-up marketing campaigns for each roaming • Dynamic and intelligent
campaign selection
subscriber. Campaigns are created and sent when • Data warehouse
multi-triggers are received that are based on the capabilities for pre and
post paid reporting and
roamers’ attributes and events. analysis
• Open and flexible solution
which can interface with
Current Situation Contemporary market solutions only use additional VAS applications
Solutions on the market today do not a limited number of triggers and events
fully utilize the latent potential for during a roamer’s time abroad and do not
communicating with outbound roamers’. include the relevant mechanism to obtain
This is because current marketing roamer’s real time feedback during the visit
campaign solutions lack adequate itself. Moreover, the majority of solutions
customization and are not dynamic - two are based on simple segmentation
pivotal factors in the roaming campaign capabilities and therefore, operators
market today. Most current campaigns are cannot send the right messages to the
directed at the masses in a hit and miss right roamer at the right time. In addition,
effort. This leads to missed opportunities operators lack the required statistical and
that, in turn, lead to missed revenues. analytical tools to improve, in real-time,
their interactive communication and
A successful and lucrative roaming optimize their offering.
marketing campaign requires knowledge
and information about roaming subscribers Starhome’s Solution
and their behavior patterns, together Sparx is an advanced solution that
with feedback information collected continually gathers information about
from previous trips. But, this requires roaming subscriber’s behavior and
an interactive solution with real-time roaming usage. A personal profile and
capabilities, and it does not exist in today’s history for each roamer is created
roaming mobile market. and stored in the operator’s database.

2. Sparx
This information is then matched for Sparx’s versatility will not only enhance
relevance for any future campaigns. mobile operators’ roaming offering and
Sparx employs a sophisticated real-time communication, but will also generate
dynamic events and triggers mechanism revenues from third party organizations. Key Features
that can be based on many different Sparx delivers cross-media solutions
• Utilization of multi-triggers
scenarios, for example, the roamer’s and manages campaigns from emails to
and events (such as
location, time, as well as the roamer’s simple text messages to MMS, Flash SMS location and time) to
feedback on campaigns which were and more. generate the campaigns
previously delivered. The cutting- • Micro segmentation based
edge solution is designed to provide on the roamer’s attributes
mobile operators with the ability to • Dynamic ad-hoc
leverage their existing knowledge of campaigns based on
their customers in order to send focused roaming subscribers’
campaigns to them while roaming. attributes feedback and
Furthermore, operators can determine history during their visit
a campaign’s content in advance and • Personal profiles for each
provision different campaigns which can roamer based on existing
information as well as
be sent to roaming subscribers during
roaming behavior and
their visit. usage while roaming
• Prevents ‘bill shock’ by
Sparx also encompasses a platform for including information
affiliated marketing. Advertisements about the roamer’s
can be embedded inside messages and billing plan
promotions. These advertisements can • Maintains a roaming
either promote third parties, or the subscriber’s history
operators’ services and features. • Cross-media
communication including
SMS, MMS, WAP push,
email, etc
Starhome roaming requirements and target three
Starhome® is a field proven leader in distinct areas of activity at the mobile
roaming whose cumulative knowledge and operator: Retail - Starhome offers seamless
expertise has made it the roaming partner solutions to stimulate and increase
of choice for mobile operators. Since its roaming traffic and usability. Wholesale
establishment in 1999, Starhome manages - our powerful solutions enable teams
and maintains over 900 roaming solutions to meet their wholesale targets and IOT
for over 178 mobile operators in 118 discount agreements. Operation - our
countries worldwide. mission-critical solutions optimize network
Starhome’s solutions address all key efficiency and reduce cost of ownership.
Contact us: Phone: +41-44-380-6777, Fax: +41-43-222-6768
Email: info@starhome.com, Web site: http://www.starhome.com
This material describing Starhome is for general information purposes and may be modified by Starhome at any time without
notice. The information disclosed in this document is disclosed on an “as is” basis, and Starhome shall not be liable for the
accuracy or completeness thereof. This material is the proprietary and/or confidential information of Starhome, and may not
be disclosed, copied or transferred to any third party without Starhome’s prior express consent. Starhome, its logo and service
names are registered trademarks or trademarks of Starhome GmbH. All other marks are the property of their respective holders.
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