Web premiere on such scale was a first of sorts kind of marketing activity done by STAR Plus. STAR Plus invited all the netizens to get the first look of its most ambitious show of the year MasterChef India, even before it actually goes on TV.

3. Biggest ever web premiere in India. 1 million + views on web alone.

4. Created a facebook page- MasterChef India. Phase I Created Pre Web Premiere Buzz with India’s Tastiest Food Contest Phase II During Web Premiere Buzz with Watch and Win Contest

7. - 200 Lucky winner were gratified with MasterChef India exclusive merchandise - Invitation to watch the web exclusive premiere was sent to users of this application

12. Results Fan base on 07 th Oct, 2010 : 257 Fan base on 18 th Oct, 2010 : 45,548 Growth: 45,201 % Growth: 99% Impressions Garnered : 15,46,522 Video views: More than 1 million

13. MasterChef India web premiere broke all records for any online premiere of any form of entertainment based video viewing in India.