Learn how to effectively use a food and drink festival to market your business, and create a successful food festival marketing plan.

2. Event Description
a) Planned total number of Events – 50 events
b) Places – 10 events each in Kolkata and ROB
c) Period – From March to March (22 – 23)
d) TG for the events: - SEC B - Tier Two Cities – Social Economic B & C
e) Famous Food Joints of different cuisines - North Indian, Mughlai, Bengali, South Indian,
Gujarati, Oriental, Continental, Bakery, Confectionaries, Street Foods, Chaat Stalls Etc.
f) Celebrity Performances Eminent Rock Bands & SA RE GA MA PA contestants
g) Activity Zone
h) Celebrity appearances & Influencer Marketing

3. Digital Marketing Concept
a) Phrase 1 - Create & Optimize your event on Facbook and Instagram
b) Phrase 2 - Video Create and Optimize and Promote your event on YouTube
c) Phrase 3 - Promote your event with image on Different Sites through Google Ads
d) Phrase 4 - Keywords to Boost your Search Potential
e) Phrase 5 - Digital Media Promotion
f) Phrase 6 – Press Release Distribution (English)
g) Phrase 7 - Email Marketing
h) Phrase 8 – Promote by Social Media Influencers
i) Phrase 9 – Invite Food Blogger and Influencers
j) Phrase 10 – Fun and Introduce Food Games
k) Phrase 11 – Invite Food Vlogger for Facebook Promotion and YouTube Video Promotion
l) Phrase 12 - Ads in TV (Food Program)

4. Phrase 1
Create & Optimize your event on Facbook and Instagram
• Promote this Event Using Facebook & Instagram Event Ads.
• Will create Images with events details.
• Will create Video with events details.
• Will create Slideshow with events details.
• Images, Video, Slideshow Event’s Will post & promote through
Facebook boost promotion.
sample

5. Phrase 2
Create and Optimize Event’s Video
and Promote on YouTube
We will create a video of the event and
also optimize and promote the video on
YouTube with skip able ads.
sample

6. Phrase 3
sample
Promote your event with images on
Different Sites through Google Ads
We will create 2 size’s images (250*250 &
728*90) of the event and will promote in
the top rated food blogs and food event
related sites in Kolkata through Google
Display Ads.

7. Phrase 4
Will Use keywords to Boost your Search Potential
We will create contents with this event, and promote in Google Search (SERP) through SEO. Our
targeted keywords will be “Food Festival in Kolkata”, “Kolkata Food Festival”, “The Great India
Food Carnival”, “India Food Carnival” etc.

8. Phrase 5
Digital Media Promotion
Content Promotion (Bengali) Bengali e-paper Distribution
Social Media
25k Digital Footprints Daily 8k distribution

9. Phrase 6
Press Release Distribution (English)
We will write a press release in English to
create a buzz—including “Food Festival in
Kolkata”, “Kolkata Food Festival”, “The Great
India Food Carnival”, “India Food Carnival” etc
this keywords. Share information about
events, special guests, and partners etc. Send
it to the news desks, media outlets, and post
on paid press release sites.

10. Phrase 7
Email Marketing Best Practices For
Event Promotion
• Generate interest in your event with a launch
campaign.
• Inform people about important details as the
event approaches.
• Make it easy for people to ask questions
about your event.
• Remind people about your event before
critical dates pass.

11. Phrase 8
More than two-thirds (67.9%) of India marketers will use some form of influencer marketing this year. That’s
expected to increase to 72.5% in 2022.
• Nano-influencers (10K social followers).
• Micro-influencers (1 lakh social followers).
• Macro-influencers (1 million social followers).
Your Event Will Promote by Social
Media Influencers

12. Phrase 9
Invite Food Blogger and
Influencers
We will invite Food Blogger and
Influencers for creating Live in that event.
So, they will start posting before event for
their followers as a guest of this event.

13. Phrase 10
Fun and Introduce Food Games
This might sound a little crazy but hiring food
bloggers to take part in food games can be an
exciting and rewarding way to market your event.

14. Phrase 11
Will Invite Food Vlogger for
Facebook Promotion and
YouTube Video Promotion
Food Vlogger will promote and influence
the event throuh Social Media like
Facebook & TouTube.

15. Phrase 12
Ads in TV (Food Program)
Will give ads of the event and add program partner in Food
related program in TV.
•Like popular TV channel Zee, Star etc.
•Top cable TV network like Siti Cable, Manthan, Hathway etc.
•Even ads will show in Incoda TV (Will show all Metro station)

16. Epaper Image Ads (Qtr page advt.)

17. Thank You
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