2. • Successfully re-launched (7/13) Reebok Retro product at 250
Footlocker doors and 100 FootAction doors in the US.
• The launch included a comprehensive marketing plan consisting of
TV, digital, social, in store visuals, and sales associate and consumer
engagement.
• Reebok featured product sold through 90% in 2 weeks.
Key Account Highlight

3. • Consistently worked with Reebok Global and US Marketing teams,
US Product and Merchandising teams, Sales, PR, and outside
creative and design agencies to bring all stories to life with elements
consisting of: TV, Print, Digital, Social, OOH, Consumer and Sales
Associate Contests, In store events, Asset Activation and In store
visual merchandising.
• Launch product with a comprehensive marketing plan had double
digit sell through for a minimum of 2 weeks.
Sport technology platforms:
Easytone, Zigtech, Vibetech, RealFlex, ATV 19, DMX , ZQuick, Reebok
One Series and Crossfit.
Classic product collections:
Kool-Aid Collection
Monopoly Collection
Freestyle 25th Anniversary
Rbk loves Scarlett Collection
Alicia Keys Collection
Pump 20th Anniversary
T-Raww Collection
Retro launches
New Product Launches
• Launched new technology platforms and product collections across
multiple trade channels using a fully integrated marketing approach.
Plan engaged with both consumers and sales associates, and created
a greater awareness for the Reebok brand to ultimately produce
positive sell through.

5. • Lead a team to create a Reebok branded space at Project Tradeshow
(2008-2014). Was responsible for ensuring that every aspect of the
tradeshow was executed including booth and graphic design, booth
setup and breakdown, scheduling of account meetings,
presentations during account meetings, and athlete and event
activation during the show.
• Increased booth space (from 250SF to 2500SF) and the Reebok
brand presence consistently each season.
• Increased scheduled account meetings and consumer participation
with our brand consistently each season.
• Worked with Global Marketing and PR to help create and execute
exclusive VIP events.
Tradeshow Execution and Activation

7. Launched a Reebok “pop-up” store
• Created a temporary Reebok store in NYC to meet 3 objectives:
• Build street credit among the creative/fashion/trend community
• Build excitement and momentum for 2009
• Position Reebok as a leading lifestyle brand
• Managed the entire process from concept through execution.
• Worked with outside designers, as well as Reebok product, marketing
and sales teams on all of the following: securing a temporary space,
designing the “look and feel” to be trend right, ordering footwear and
apparel, creating “pop up store only” limited products, creating a
“logo”, hiring and training associates and merchandisers and
executing a VIP launch event.

9. • Worked closely with Sports Marketing, US and Global Marketing, PR
and Retailers to utilize Reebok assets (athletes, entertainers and
brand ambassadors) to create excitement with customers.
• Activation included working with local media and Reebok PR and
promoting the event via social and digital outlets.
• Top events included:
• In store appearance - Steve Francis, Footlocker - Baltimore,
• In store appearance - John Wall, Footlocker - Washington DC
• In store appearance – Dee Brown, Sheikh Shoes - Los Angeles
• In store PR event - Scarlett Johansson, Nordstrom - Los Angeles
• In store event - Shaquille O’Neal, Footlocker - New Orleans
• Project Tradeshow launch events – Swizz Beatz, Rick Ross, Allen
Iverson, Dominique Wilkens, Tyga, Chris Brown - Las Vegas
• Pop up store launch event – Dee Brown – NYC
• Pump 20 launch event – Dominique Wilkens – Packer Shoes, NJ
• Classic launch party – Steve Smith, Footmart – Miami
• Managers Meeting, Champs – Chad Ochocinco – Miami
• Black Friday Launch event (11/12) – DeMarcus Ware - Footlocker
• All events included assets engaging with media and consumers and
talking about the Reebok brand. Reebok sales in store and online
would increase during the 3-7 days following the event, and positive
social media conversations would continue to take place as a result.
Asset Activation and Events