1. K. SRIRAMULU
JOB OBJECTIVE: Seeking assignments in Marketing /Projects with an organisation of repute.
MOBILE : 80560-92366
SYNOPSIS
 An astute & result oriented professional with nearly 22 years of experience in sales & marketing, channel
management & key account management.
 A keen planner & implementer with demonstrated abilities in devising marketing activities and accelerating
the business growth.
 Functional Skills include:
- Strategy Planning - Market Penetration - Account Management
- Pre-sales Efforts - Competitor/ Market Analysis - Team Leadership
 Expertise in tapping prospects, analysing their requirements, rendering technical guidance to the clients
and negotiate (commercially) for the orders.
 An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
AREAS OF EXPERTISE
Business Operations/ Marketing
 Develop marketing plans for the institutions and drive volumes & generate sales from the same.
 Identify and develop new streams for revenue growth and maintaining relationships with customers to
achieve repeat/ referral business.
 Conduct training programmes & attend seminars to disseminate the industry information.
 Utilize public information and personal network to develop marketing intelligence for generating leads.
 Analyze & review the market response/ requirements and communicating the same to the marketing teams
for coming up new applications.
 Conduct competitor analysis by keeping abreast of market trends and competitor moves to achieve market
share metrics.
Key Account Management
 Develop relationships with key institutions in target organizations for business development.
 Evolve market segmentation & penetration strategies to achieve targets.
 Interface with clients for suggesting the most viable product range and cultivating relations with them for
securing repeat business.
 Manage activities pertaining to negotiating/ finalization of deals (techno commercial) for smooth execution
of sales & order processing. Provide technical service support to clients and resolving their issues/
concerns.
 Responsible for credit control & timely remittances from the market.
ORGANISATIONAL DETAILS
Power Renovator Nov-15 to Till date
Marketing of Transformers, Stabilisers, UPS
EVR Electricals Pvt Ltd June 14 – SEP-15 WORKING Manager Tamilnadu
Marketing of Transformers DISTRIBUTION, POWER, FURNACE, ULTRA ISOLATION, K- RATED TRANSFORMERS
& HT / LT panels.
SERVOMAX India Ltd March-10 – May-14 worked as Branch Manager
Power conditioning & power saving equipments : Servo stabilizer, Isolation Transformer, Automatic power
factor controller, power saver.
Maintain team member 6 Engineers
To market Electrical Power solution products in below said area:
Contacting All Industries, Electrical contractor, Electrical consultant, building consultant / contractor &
packaging, printing

2. Participating in EXIBITIONS ACMEE-Chennai, IMTEX- Bangalore, INTEC- Coimbatore
Achivement : Annual business done 4.5 crores
KEY CUSTOMERS: MITSUBA SICAL, PMI ENGIEERING, MOTHERSON AUOTOMATIVE GROUP, RANE GROUP,
TVS GROUP, LEITNER SHRIRAM, REGEN POWER TECH, CRN, ESWARI & CO etc.,
Feb-09 – MAR-10 worked as Manager with D Max Electronics
Product Purview
• Suppliers of Electronics components & Power supplies
• Traco power supply , VICOR power supply
• PASSIVE COMPONENTS : Ohmite, USA, Microspire, France, Eurofarad- France, Firadec France, Sic-
safco- France, Temex ceramics, Green ray Industries, USA, Morion Inc, USA,
• RF COMPONENTS : TEMEX SAS-France, Jyebho – Taiwan, Draka Felica- France.
• Power supplies DC-DC converters, SMPS MORNSUN- china, GLARY POWER - Taiwan, L3
COMMUNICATIONS - Germany, BRUKER BIOSPIN - France, BIAS POWER- USA, THERMSHILD LLC, USA
• Custom made power supplies
Attainments :
Bagged order from Indus Teqsite, BEL, SAMEER, HCL Technogies, Avalon Technologies etc.,
Since Oct ’07- January -09 worked with RS components & controls (I) Ltd as Assistant Manager
Product Purview
• Promoting brands like, Murata, ISD, Intersil, Honey well, 3M, Amphenol, Traco Power, Tyco , Vishay,
Omron, Perpel-fucus, Siemens, Belden, LAPP, HARTIN, Bulgin & Semiconductor components ATMEL, AD,
NI, etc.,
Product ranges:
• Electrical, Electromechanical, Electronics, ICS, Interfaces, opto-electronics, displays, sensors, Switches for
automation
• Power supplies,Automation, cables, Mechanical products tools & safety items.
Product range covers more than 2.7 lacs products
The Attainments
 Bagged orders from: HCL, Saipam, NOKIA, BEL, RRB ENERGY, SISCOL, PREMIER EVOLVICS, FRESH &
HONEST, NCR, MEL systems, Sameer, Malar electronics etc.,
Sep’04 – Oct ’07 worked with CHEMITO TECHNOLOGIES PVT LTD as Sales Executive
Product Purview
• Gas Chromatograph/ HPLC/ UV-Vis Spectrophtometers/ Atomic absorption Spectrophotometer/ Gas
Generators/ Reactors.
• Knauer: HPLC, VPO, Preperative HPLC, SMB, Electrophoresis
• CLAIND: Air, Nitrogen & Hydrogen generator
• Ocean Optics: Laser Indused beam spectrometer
• Bio Analytical: Fermentor, Ovens, Co2 Incubator, Pyro seqencer, Ecoli detector, Automated colony counter
• Environmental Engineering: Online Gas Analysers.
The Attainments
 Bagged orders from: Manali Petrochemicals Ltd, Chemplast Sanmar Ltd, Sathish Dhawan Space Centre,
Shrihari kotta, Central leather Research institute, SPIC, nutrine confectinery, Indira gandhi Research
centre, Kalpakkam, Pure chemicals,
Feb’00-Aug-04’ worked with AIMIL LTD as Sales Executive
Product Purview
 NUCON: Gas chromatography, Gas Analysers.
 GFL: Sahakers, Incubators, Water Baths etc.
 PEI : Colorimeter, Flamefoto meter, Glossmeter, UV-Vis spectro photometer.
 MBH: U.K. / Primary Standards for Spectometer for metals, alloys, food, Oils, agriculture.
 ISCO: Environmental products: Air sampler, Portable water Sampler.
 HANNA: Bench Top, Hand held Lab Equipments. pH, conductivity , Turbitity.
 AGAR SCIENTIFIC, U.K: Scan inning Electron Microscopy / TEM Spares & accessories.
 Microbiological & Bio- Technology products.
The Attainments
 Received many orders from various departments of IIT,ONGC, RAILWAY, Chennai.

3. 
Feb’97-JAN’00 worked with Accutrol systems Pvt. Ltd as Sales Engineer
Product Purview
Handled promotion of Laboratory instruments for Research Application :
 EG & G PARC, USA: For Electrochemical Applications (Analytical Instrument).
 EG & G ORTEC, USA: Nuclear radiation monitoring instruments for environmental, Engineering & R&D
EG & G OPTO ELECTRONICS (CANADA), CANADA: Detectors & Emitters for temperature, pyrometer and
other scientific application sensors.
 EG & G JUDSON, USA: IR Region Detectors for remote temperature measuring, thermal imaging,
pyrometer, night vision monitoring, laser monitor warning and other special scientific applications.
 THORLABS Inc., U.S.A.: Optical components: Laser, Detector,optical cables & accessories.
 ZYGO CORPORATION, USA: Laser interferometer system for metropro applications.
 RACAL, U.K.: Voice logging communication Recorders.
PRE-QUALIFICATION ASSIGNMNET experience 4 years
Jul’87-Feb’91 Simco Engg. Pvt Ltd, Trichy as Apprenticeship & (Jul’87-Jul’88) & then promoted
as
Company Trainee (Jul’88-Jul’91) Handled Testing of single & three phase Energy
Meters, 0.5 accuracy special meters, Supervised the testing department independently,
Co-coordinating with testing department activities, Producing consistent Quality of
various meters in co-ordination with quality Department.
ACADEMIA
 Bachelor of Engineering (Electrical & Electronics Engineering) from Regional Engineering College, Trichy in
1996.
 Diploma in Electrical & Electronics Engineering from Seshasayee Institute of Technology, Trichy in 1987.
IT SKILLS: PASCAL, C, VISUAL BASIC & ORACLE
PERSONAL DETAILS
Date of Birth : June 2, 1969
Address : Plot No: 7, 4th cross street, Sri Lakshmi Flats, LIC, Colony, Pammal, Chennai – 600
075,
Tamilnadu State, INDIA
Mobile : 80560-92366 / 94441- 90330 (Residence)
Email : sriramulu6@yahoo.co.in / ksriram31@rediffmail.com