The magic of sound stats that stick with you Sphere Trending, LLC Newsletter August 2018

1. MASS-PIRATIONAL
the magic of sound
STATS THAT STICK WITH YOU | AUGUST 2018
Do you have a sound will?
Hearing is the last sense to go –
Yoko Sen, IDEO and John
Hopkins are working on the role
of therapeutic sound therapy in
hospitals – from staff, to babies
to recovery to last stages.
[visit www.OpenIDEO.com for more info]
Lifestyle
Soundscape
Garden Ecology
Sound is the new sensory frontier in the
landscape of culture, technology, and
design, raising the question – what will
the future sound like?
The Soundots Ai-2 lets you create your own audio
system with the intuitive modular action of Lego.
The Ai-2 can optimize the sound based on the
shape you’re building.
Product:
Build Your Own Sound
SOUNDOTS Ai-2
A wide variety of vegetation produces a broader
soundscape of birds and wildlife. Garden Sound
Ecology is a growing science, particularly with
seamless indoor/outdoor living spaces. At the
2018 Chelsea Flower Show, the sound of water
was an important design element.
VTB CAPTIAL GARDEN 2018 CHELSEA FLOWER SHOW
While the eyes
can only see up to
200 degrees at a
time, the ears listen
in 3D, distinguishing
sounds directionally
from all angles.

2. STATS THAT STICK WITH YOU | AUGUST 2018
Design:
Sound Curating
A new sound generating glass by the Asahi Glass Company was displayed
at Milan Design Week. The glass can transform our mirrors, windows and
furniture into speakers ,but also create immersive soundscapes.
MANDAI
ARCHITECTS
The future of sound is a world of ever-
sophisticated voice technology, which will
completely reframe the relationship between
brands and their customers. This will result in the
role of screens diminishing, and the role of sonic
identities, audio and conversation increasing.
Lifestyle:
Human Experience
According to
Psychology Today,
the number one
cause for hearing
loss is noise,
not age
Estiluz’s
Revolta
combines
light and
sound
dampening.
audio logo
sound identity
“Hearables” are finally tech’s next big thing:
The explosive growth of AI voice assistants
has Google, Apple, and Amazon racing to
put your entire smartphone in an earpiece.
FAST COMPANY
Audio SignatureBrand:
Brands are turning to
unique sound-driven
experiences to create
engagement: Stella
Artois is urging drinkers
to savor every sip by
using their new
mindfulness audio guide.
62% of consumers
say advertisers are
becoming better
communicators.
KANTAR
ESTILUZE
© 2018 Sphere Trending LLC.