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Geek Report - Issue One 2011


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Geek Report - Issue One 2011

  1. 1. An ‘iQ’ report on everything good in geek!geek report – issue 1 - 2011
  2. 2. welcome to the „ geek report‟ here‟s the low-down... Each month we read, attend, test & analyze all the new-news & events in geek. (Look for special issues from SxSW, CES, Blogher & more!) Then, we feature the best of the best in the following categories, share our summary of each & include links to great research to read, videos to watch & creative experiences to download or try for yourself. category: category: category: tech mobile apps a round up of the what‟s new in mobile who‟s the new app on gadgets, gizmos & commerce, location- the block, what does it creative new „gotta based tech & all good do, where does it work & have it!‟ toys. things on-the-go. should I download it? what’s the ‘geek index’?? We rank our finds on a sliding scale category: category: based on „geekology‟:geek report social media digital 10 = „super geek‟ – cutting edge, new & somewhat unproven, but it‟s making waves in the tech world. buzz-worthy relevant news, trends & 5 = „general geek‟ – early adopters campaigns, user stats on the digital are pros, but now it‟s time for statistics, creative consumer & their digital everyone to be on the bandwagon. concepts, engagement lifestyle. 1 = „remedial geek‟ – an update or techniques & fun! new twist on a concept that‟s been ©2011 Sphere Trending, LLC around the block a few times.
  3. 3. category: apps found on: geek index: 9 Is this the QR code killer?? Without the need to scan or take a picture of a code, Blippar uses augmented realitygeek report to bring information to life. Using the Blippar app to recognize (without scanning!) brands, logos, icons & signs, this Tesco campaign (watch video to see more) allowed smartphone & tablet users to access store information or download daily recipes. WATCH VIDEO: EXACT TARGET SOURCE: ©2011 Sphere Trending, LLC
  4. 4. category: mobile found on: geek index: 6 Because... not everyone‟s a geek Not everyone needs – or wants – to be a techie. So, what can you create for this market? Check out this smart piece of work:geek report Threedom is a downloadable interface for Android phones that is “the first simple interface built to allow anyone to easily use a touchscreen mobile”. Threedom features a simple design with just three large buttons for easy navigation through contacts, texts, music, photos & more. Link: SOURCE: EXACT TARGET ©2011 Sphere Trending, LLC
  5. 5. category: social media found on: geek index: 7 As a major sponsor of The X Factor on FOX, its in Pepsis interest to engage fans in the series. Pepsi Pulse & Pepsi Sound Off combine TRY IT: gamification & social TV to enhance the viewing experience. Pepsi Pulse digitally visualizes conversations about The X Factor such as checkmarks with the text "3 people agree with Simon" or a mass of hearts withgeek report the text "25 people love X Factor." Roll over the hearts or checkmarks & tweets pop up. Pepsi Sound Off, a Twitter-based platform, lets fans connect during the show via gaming with viewers posting comments in a TRY IT:!/PepsiSoundOff stream & organizing streams by SOURCE: EXACT TARGET ©2011 Sphere Trending, LLC popular hashtags.
  6. 6. category: social media found on: geek index: 5 We all know Facebook still is thegeek report dominant social site, which is why we only give this infographic a geek rating of 5. What is interesting to know? The top brands & people‟s feelings about facebook. Could these „random stats‟ be the reason some people are leaving or switching to Google+ ? Stay tuned... Link: SOURCE: EXACT TARGET ©2011 Sphere Trending, LLC
  7. 7. category: tech found on: geek index: 8 This is one of those things you wish you invented... Did you know that 90% of Nest is simple, beautiful & The Learning Thermostat programmable thermostats are never smart. Red for heat, blue for programmed? Tony Fadell, the man cool, a leaf for energy savings We gave this uber-cool invention who oversaw 18 generations of the all on a „jewel‟ like design. It an 8, mostly due to the $249 iPod, announced the first product of his learns from your cues, when price tag creating a barrier of stealth startup Nest Labs Tuesday: a you raise or lower the heat & entry into the market. Some sexy, world-saving … thermostat. can be controlled when you‟re might argue this is more a work away from home through any of design versus technology. We Watch the video: internet connected device. beg to differ – it‟s both. report SOURCE: EXACT TARGET ©2011 Sphere Trending, LLC
  8. 8. category: digital found on: geek index: 3 This research is just one of the reasons we‟ve always called this generation “digital-from-birth” Half of kids under 8 (& 40% of While it‟s not that 2- to 4-year-olds) have access surprising, what is critical is a to a smartphone, iPad or company‟s ability to respond some other mobile media to, design, create & market device. Ten percent use these products & services to this devices daily for an average group. (Check out APPmates at left) of 43 minutes. And... who hasn‟t With all the newgeek report laughed, but been a little technologies, however, TV is worried, about this video of a still king. Seventy-four percent toddler trying to read a real of the media consumption of magazine like an iPad?? kids under 8 still consists of the Disney APPmates partners a line of big screen, not the little one toys with the interactivity of the iPad exp&ing the market for kids tech Link: experiences. Want it? It‟s already for children-s-media-habits-show-tv-king/230623/ sale at! ©2011 Sphere Trending, LLC
  9. 9. want your own copy of the geek report?contact our geekologist: mandi mankvitz
  10. 10. thank you! The information contained in this document is provided for demonstration & internal research purposes only, to give dimension and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes, but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs & images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectualproperties of others reported within these pages, as this may result in your being sued or prosecuted by the owner of that content. ©2011 Sphere Trending LLC