With all the uncertainty around the Canadian Anti-Spam Legislation (CASL), it’s understandable if you were playing the wait-and-see game. But if you’re caught violating CASL, this approach could risk you losing revenue and potential customers. As the end of the year fast approaches, the time has come to finally clear up your CASL confusion. Start separating fact from fiction with the experts who wrote the definitive CASL guide—Shaun Brown, Privacy Expert and Partner, at nNovation LLP and Matthew Vernhout, Manager of Deliverability & Chief Privacy Officer at Inbox Marketer—and start emailing to Canada without fear. In this webinar you’ll learn: • The most common myths when complying with CASL • How CASL compares to other anti-spam laws • What future email regulations you need to prepare for • Methods for staying up-to-date with the latest compliance trends

1. 1
Matthew Vernhout, Manager of Deliverability and Chief Privacy Officer, Inbox Marketer
Shaun Brown, Privacy Expert and Partner, nNovation LLP
Autumn Tyr-Salvia, Director of Email Standards and Best Practices, Message Systems
CASL Mythbusters: How to Legally
Send Email to Canada

2. 2
A link to the webinar replay will be provided via email
following the presentation
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3. 3
MYTH 1:
The CRTC will give me a large
fine for any violation

4. 4
FALSE:
The CRTC is focusing on gross
violations, not grey area
violations

5. 5
MYTH 2
Using confirmed opt-in will make
my email collection data CASL
compliant

6. 6
FALSE:
Using confirmed opt-in does not
make my email collection data
CASL compliant

7. 7
MYTH 3
The expressed consent I received
before CASL went into effect is
still valid

8. 8
TRUE:
The expressed consent I received
before CASL went into effect is
still valid

9. 9
MYTH 4
The full law goes into effect in
2017, so I still have time to
prepare

10. 10
FALSE:
The full law goes into effect in
2017, but you must be in
compliance with the other pieces

11. 11
MYTH 5
CASL will never apply to
transactional messages

12. 12
FALSE:
CASL will apply to transactional
messages, if not already in some
cases

13. 13
MYTH 6
CASL applies to Commercial
Electronic Messages (CEMs) sent
to Canadian citizens living in and
out of Canada

14. 14
TRUE:
CASL applies to CEMs sent to all
Canadian citizens regardless of
residence

15. 15
MYTH 7
CASL only applies to electronic
messaging

16. 16
FALSE:
CASL also creates rules for the
installation of computer
programs as well as a prohibition
against the unauthorized
alternation of transmission data.

17. 17
MYTH 8
I need to reconfirm my entire
mailing list to be in compliance
with CASL

18. 18
FALSE:
Your mailing list is fine as long as
it meets the conditions in Section
66 of CASL

19. 19
MYTH 9
I can email a person for their
consent

20. 20
FALSE:
Consent must be provided in
CASL’s specified form

21. 21
MYTH 10
Express consent is only one type
of consent valid under CASL

22. 22
TRUE:
Express consent is only one type
of consent valid under CASL

23. 23
What type of email platform are you using
to send your emails?
A. In-house MTA (e.g., Message Systems, Port 25)
B. ESP (e.g., ExactTarget, Responsys)
C. Open-Source/DIY (e.g., Postfix, Sendmail)
D. Not Sure

24. 24
Message Systems: The Leader in Messaging
20%

25. 25
Email / Marketing Services Providers
Social
Networking
Daily
Deals
Telco
Financial
Services
Consumer
Technology
Travel &
Hospitality
Publishing
& Media
Hosting
& SaaS
Sampling of Key Customers by Vertical Markets

26. 26
Thank you!
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