3. Panorama
3
What is Panorama?
Let’s us look at an audience and analyse (1) who they are, (2) the companies they represent and (3)
how they use LinkedIn
Example:
7. Merlin Reports
7
What is a Merlin pre-sales report?
Allows us to look at the composition of a clients company page through:
1. Members and connections
2. Company Page
3. Followers
Note: Can only be used for your client, not for a competitive review.
10. Baseline
10
Objective
1. Transparency in providing you with an
understanding of performance for our
various ad products
2. Aid in setting the right performance
expectations with the clients in every
phase of the sales-cycle
Ad Products Performance Benchmark
Dashboard
It allows you to get performance by
audience, advertiser industry & various
other filters
What is
BASELINE?
11. Content Marketing Score
11
A score that quantifies and benchmarks
the influence companies have on LinkedIn
A score that can be filtered by audience
A score that is stacked up against a
competitive set
1
2
3
What is a Content Marketing Score?
15. Content Marketing Score – British Airways Example
15
Content Marketing Score – Engagement over Time
16. Content Marketing Score – British Airways Example
16
Content Marketing Score & SU Spend Over Time
17. Trending Content
17
Objective: Track professional content consumption on LinkedIn to guide
your clients content marketing strategy
Select an audience,
region or category
and identify what
topics are being
engaged with the
most
Topics Trends
Select a topic
or category and
profile the audience
that engages
with it
Audience
Select a Company
and compare it’s
performance against
all other players in the
industry
Updates Companies
Select a Company,
Industry or Region
and identify what are
the top pieces of
content with the most
engagement
