5. South African Professional work for a wide range of
company sizes
South Africa
4.8M+ 7%
8%
10%
6%
7%
19%
8%
35%
1 to 10
11 to 50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
25%
SMBs
(Small and Medium Business Professionals)
6. South African Professional work for a wide range of
company sizes
South Africa
4.8M+
Information Technology
8%
Financial Services
7%
Mining & Metals
4%
Construction
3%
Marketing & Advertising
3%
7. Connections
500+
Company
Sainsbury’s
Industry
Retail
Size
5000+
Name
Iain Macmillan
Gender
Male
Education
King’s College
London
Geo
London, UK
Groups
The Finance
Executive
Finance Today
Seniority
Director
Function
Finance
Occupation
Finance Director
Publications
Financial News
Skills
Strategy
Restructuring
Change Mgmt
“LinkedIn members
are highly motivated
to maintain their
professional profiles
and keep their job
details current
…
B2B marketers who
purchase LinkedIn’s
ad solutions will be
able to tap into users’
high quality profile
data for very
accurate targeting.”
- Kim Celestre, Forrester
Analyst
The wealth of data is phenomenal
8. Function
Based on Job Title
Company
Size
Based on Company
Page information
Seniority
Based on Job Title
Industry
Based on Industry of
Company Page
Where does the data come from?
10. Business Travellers – An Ultra Engaged Audience
11x
More connected
(vs. average LinkedIn member)
61%
Manager+
(incl. Manager/Director/VP/CXO/Owner/Partner)
260%
More company
page views
(vs. rest of platform)
South Africa
263k
“Members who travel multiple times a year for business”
11. Career Changers – A Proven Purchase Trigger
31%
37%
43%
63%
76%
Cars
Beauty/personal
grooming produts
Bags
Watches
Clothes/shoes
LinkedIn luxury study, Q4 2014
Purchase of Choice
30%
41%
63%
80% High quality
High Price
A unique product
International Brand
Feature of Choice
22%
More engaged with content
(vs average member)
South Africa
79k
Began/ended position within last 90 days
12. Mass Affluent – Targeting Wealthy Professionals
South Africa
230k
Traditional sources for financial information
Trust Index of Channels for Financial Information:
“Look alike model based segment of members who possess over $100k (or
equivalent in non US dollars) in investable assets.”
18. Function
Based on Job Title
Company
Size
Based on Company
Page information
Seniority
Based on Job Title
Industry
Based on Industry of
Company Page
The 4 big buckets – don’t be niche