Spark Local Marketing - BNI 10 Minute Training Moment.
We discuss in the presentation the importance of not only online marketing but the power of online referrals.
http://www.sparklocalmarketing.com
1. BNI – Training Opportunity
Getting to Know Me and Spark Local Marketing
2. Who Am I?
Former Navy Submariner, Business Analyst, Best Selling Author
& Passionate Business Advocate
3. Who is Spark Local Marketing?
Local digital marketing company focused on
increasing our clients’ visibility, attracting more
customers, and increasing their profits!
6. Why Online Marketing?
• Casts Too Wide a Net –
Get Time Wasters
• Way Too Passive
• We Avoid Ads Today
• DVR
• Skip Commercials
• Pandora / Sirius / Ipod
• If we want something,
we search for it!
7. Why Online Marketing?
• Fish Where the Fish Are
• Get Qualified Leads Instead of Time
Wasters
• Spend Time Selling instead of
Searching for Prospects
• Market 24/7 – 365
• Automated
• Traceable
• Know how customers are
finding you
• Better determine ROI
8. Top Listings Get Nearly All of the Customers
Leads Generated Through Google
1. 33%
2. 17.6%
3. 11.4%
4. 8.1%
5. 6.1%
Top (5) Positions get over
76% of All Web Traffic.
Keyword
Avg Monthly
Searches Google Page 1 Position
1 2 3 4 5
realtor 6600 2178 1161.6 752.4 534.6 402.6
massage 720 237.6 126.72 82.08 58.32 43.92
chiropractor 720 237.6 126.72 82.08 58.32 43.92
dentist 480 158.4 84.48 54.72 38.88 29.28
HVAC 320 105.6 56.32 36.48 25.92 19.52
lawyer 260 85.8 45.76 29.64 21.06 15.86
attorney 170 56.1 29.92 19.38 13.77 10.37
construction 170 56.1 29.92 19.38 13.77 10.37
electrician 140 46.2 24.64 15.96 11.34 8.54
plumbers 110 36.3 19.36 12.54 8.91 6.71
movers 90 29.7 15.84 10.26 7.29 5.49
9. The Trust Factor
Prospects need to get to know, like, and
TRUST YOU before they commit to buying!
• 88% of people trust online reviews as much as
personal recommendation
• Great online reviews generate 18% more revenue
• Online reviews are 12 times more trusted than
manufacturer descriptions
Do you want
the lowest
rated dentist?
10. Great Referrals
• Service Industry
• Plumbers
• HVAC
• Roofers
• Landscaping
• Electrician
• Painters
Tier 2 Referrals
• Others
• Dentist
• Urgent Care
• Lasik Provider
• Chiropractor
• Cosmetic Surgeon
• Day Care Center
Spend Time Serving Customers Rather Than Chasing Leads
11. Great Referrals
• Business Services
• Business Coach
• Accountant
• Commercial Insurance
• Attorney – Business Law
• Printer
• Commercial Real Estate
• Sign / Billboard Company
• Business IT Provider
• Web Design Company
Tier 3 Referrals
