Slides from Space Studio's webinar Content is King! In today's marketing, Content is King. Capturing your audience and keeping them engaged with great content is key to a successful marketing strategy.

4. “Building Brands With a Well-Defined Space”

5. http://spacestud.io

10. spacestud.io/blog

11. spacestud.io/blog

12. User Behavior

13. 1. Why is Content King?
2. Digital Content That Drives
Engagement
3. Tips for Effective Content
Mapping

14. Why is Content King?

15. ● Content allows for brands to be accessible.
● With content, brands can show that they know
their customers.
● Content allows for you to reach targeted
audiences.
● Content drives engagement with your audience.
● Content gives your brand the ability to show
expertise within a field.
Content is King because...

16. Know Your Customers

17. ● Content allows for brands to be accessible.
● With content, brands can show that they know
their customers.
● Content allows for you to reach targeted
audiences.
● Content drives engagement with your audience.
● Content gives your brand the ability to show
expertise within a field.
Content is King because...

18. Engaging Your Audience

19. ● Content allows for brands to be accessible.
● With content, brands can show that they know
their customers.
● Content allows for you to reach targeted
audiences.
● Content drives engagement with your audience.
● Content gives your brand the ability to show
expertise within a field.
Content is King because...

20. Digital Content
That Engages

22. ● Create content that is appealing.
● Use different forms of content across different
channels.
● Release content that makes a connection with your
audience.
Building Strong Content

23. ● Create content that is appealing.
● Use different forms of content across different
channels.
● Release content that makes a connection with your
audience.
Building Strong Content

25. ● Create content that is appealing.
● Use different forms of content across different
channels.
● Release content that makes a connection with your
audience.
Building Strong Content

26. Make a Connection

27. Tips for Effective
Content Mapping

28. ● Building Strong Content
● Content Management
Tips for Effective Content Mapping
spacestud.io/blog

29. ● Plan a schedule for your content.
● Focus on the quality of your content rather than
quantity.
● Use data to intelligently plan your next move.
Keys to Effective Content Mapping

30. Taking your past content releases and delivering the
information in a fresh, new way.
Repurposing Your Content

31. Managing Content is a Job

32. hello@spacestud.io | @_spacestudio