CRITICAL SITUATION IN AN ORGANIZATION AND MANAGERIAL SOLUTION

1. CRITICAL SITUATION IN AN
ORGANIZATION AND IT’S
MANAGERIAL SOLUTION
NAME: SOWMIYA. M
REGISTER NUMBER: RA1952001020010
SUBJECT: MANAGERIAL SKILLS
COURSE : MBA
SECTION : A

2. CONTENTS OF THE PRESENTATION
• INTRODUCTION
• CONTENTS
• THE RED BULL CRISIS
• SOLUTION

3. THE RED BULL CRISIS

4. INTRODUCTION
• Red Bull is an energy drink sold by Red Bull GmbH,
an Austrian company created in 1987. Red Bull has the
highest market share of any energy drink in the world,
with 6.790 billion cans sold in a year (as of 2018).
• Austrian entrepreneur Dietrich Mateschitz was inspired
by an existing energy drink named Krating Daeng,
which was first introduced and sold
in Thailand by Chaleo Yoovidhya. He took this idea,
modified the ingredients to suit the tastes of
Westerners, and, in partnership with Chaleo, founded
Red Bull GmbH in 1987 in Chakkapong, Thailand.

5. • Red Bull is sold in a tall and slim blue-silver can. Originally
only available in a single nondescript flavor and regular
or sugar-free formulas, a line of "color editions" with
artificial fruit flavors were added to the line beginning in
2013.
• The Red Bull company slogan is "Red Bull gives you
wings".Rather than following a traditional approach to mass
marketing, Red Bull has generated awareness and created a
'brand myth‘.

7. WHAT IS RED BULL MADE OFF?
• Each serving of 8.4 Fl.oz contains:
• 110 Calories
• 80mg Caffeine
• 0 Fat
• Less than 1g Protein
• Niacin
• Vitamin B6
• Vitamin B12
• Carbonated Water
• Sucrose
• Glucose
• Citric Acid
• Taurine
• Sodium Bicarbonate
• Magnesium Carbonate
• Caffeine
• Pyridoxine HCL

10. • The banning of Red Bull by the French government was
mainly due to concerns regarding health issues.
• Dubbed the "clubbers drink", Red Bull was often mixed
with vodka and criticized due to its high levels of caffeine
and taurine.
• The active ingredients Taurine in Red Bull raised concerns
amongst health officials in France who feared that it could
increase heart rates to unsafe levels.
• Red Bull and its high caffeine levels are also linked to
increasing the risk of miscarriage among pregnant women.
• The popular energy drink that everyone has grown to know
and love was also linked to several deaths.
• Ross Cooney whom after consuming three cans of Red Bull
died of sudden adult death syndrome during a basketball
match.
• It was these types of concerns that led the French to Ban the
Bull.

11. • Despite many articles stating that the high levels of caffeine and
acidity in Red Bull can be detrimental to your health, there isn't
enough evidence to prove that Red Bull is indeed harmful.
• However, drinking excessive amounts of Red Bull can be
detrimental to your health due to the high caffeine and sugar
content.
• Nevertheless, it's always in your best interest to keep an eye on
your consumption and only consume Red Bull in moderation.
• SIDE EFFECTS OF DRINKING RED BULL?
• Just like many other energy drinks, Red Bull will definitely give
you the energy boost you need. However, Red Bull states that its
product is able to give you a boost in energy and also focus.
Red Bull also causes:
• • Weight gain which might lead to an increased risk of developing
cardiovascular diseases and diabetes
• • Insomnia
• • Chronic conditions such as tooth decay, osteoporosis, and heart
arrhythmia

13. IS RED BULL LEGAL IN FRANCE NOW?
• Yes, after a seemingly dreadful 12-year ban, the French have
now legalized Red Bull and it is now being sold. Until 2008,
only a toned down version of the drink, containing no Taurine
was sold in France.
• The ban was lifted in 2008 due to the absence of proof that Red
Bull is harmful. European Union's regulations state that unless
proven harmful, products made in the EU can't be prohibited in
any member countries- including France.
• Despite being legalized, the former French health
minister Roselyne Bachelot remains skeptical about Red Bull's
safety. Red Bull was to be kept under close observation.
• Red Bull was asked to include its negative side effects on the
packaging of its products. This was intended to inform the
public of the potential dangers of misuse or overconsumption.

14. • The upholding of the French Government's ban on Red Bull will make
no difference to the company as the energy drink has been banned
there for the past 10 years, a spokesman for Red Bull Ireland said
yesterday.
• The French ban was made on the grounds of food and nutrition laws
which stipulate a maximum allowed caffeine content in products.
• The European Commission had since clarified the labelling
requirements of caffeinated drinks and Red Bull complied with these
requirements, he said.
• Mr Burns pointed out that Red Bull had been on sale in this State for
almost 10 years and had always been labelled as "not suitable for
diabetics, children and persons sensitive to caffeine".
• From July next, EU laws mean that drinks with a caffeine content
greater than 150 mg per litre must be labelled "high caffeine content".
• A can of Red Bull contains the equivalent amount of caffeine as a cup
of coffee.