1. Basic
facts
about
US-­‐India
rela5ons
have
li8le
impact
on
Indian
a;tudes
about
the
US,
but
some
topics
can
s5mulate
ac5on
to
learn
more.
Issue
area:
Condi.on’s
content:
(Placebo)
Control
The
acronym
U.S.A.
stands
for
“The
United
States
of
America.”
T1:
Foreign
Aid
USAID
gave
$58.1
million
dollars
of
foreign
aid
to
India
in
2012.
T2:
Trade
U.S.
goods
and
private
services
trade
with
India
totaled
$93
billion
in
2012.
T3:
Military
Since
2002,
India
and
the
US
have
cooperated
in
yearly
joint
naval
exercises.
T4:
Travel
Over
850,000
Indian
ciKzens
visit
the
US
per
year.
T5:
Language
There
are
nearly
as
many
English
speakers
in
India
as
there
are
in
the
US.
T6:
Culture
Hollywood
films
now
account
for
nearly
10%
of
India’s
box
office
receipts.
T7:
Investment
US
direct
investment
in
India
was
$28.4
billion
in
2012.
T8:
Educa.on
In
2012/13,
there
were
nearly
100,000
Indian
students
in
US
universiKes.
T9:
Environment
US-­‐India
partnership
has
mobilized
more
than
$2
billion
in
public
and
private
clean
energy
finance
to
support
India’s
clean
energy
goals.
Simple
Informa.on
in
India:
Can
It
Impact
Opinions
of
and
Interest
in
the
US?
Soren
J.
Schmidt
Prof.
Darren
Hawkins,
Ph.D.
Department
of
PoliKcal
Science
Darker
color
=
Control
value,
*(do_ed
outline)
=
90%
confidence
of
difference,
**(solid
outline)
=
95%
confidence
of
difference.
Brackets
show
95%
confidence
intervals.
40
45
50
55
60
65
70
75
80
85
Control
T1:
Aid
*T2:
Trade
T3:
Military
T4:
Tourism
T5:
Language
T6:
Entertainment
T7:
FDI
T8:
EducaKon
T9:
Environment
Feelings
About
the
United
States
0%
10%
20%
30%
40%
50%
60%
70%
80%
Control
T1:
Aid
T2:
Trade
T3:
Military
T4:
Tourism
T5:
Language
*T6:
Entertainment
T7:
FDI
T8:
EducaKon
**T9:
Environment
Opt-­‐in
Rate:
“Learn
More”
About
the
US
Results
• “T2:
Trade”
worsened
feelings
about
the
US.
• “T6:
Entertainment”
and
“T9:
Environment”
moKvated
acKon
to
learn
more.
• Small
sample
size
and
high
response
variance
made
large
standard
errors
and
li_le
staKsKcal
significance
for
differences
of
means
in
most
condiKons
Conclusions
• Simple
statements
of
fact
alone
are
not
enough
to
substanKally
move
public
opinion.
• However,
some
are
potent
enough
to
garner
more
interest
in
US-­‐India
relaKons.
• Improving
the
United
States’
image
abroad
will
require
both
potent
posiKve
facts
and
informed
selecKon
of
issue
areas
to
a_ract
addiKonal
a_enKon
Method
1. We
used
Mechanical
Turk
to
recruit
549
Indian
residents
to
take
a
survey.
2. Subjects
randomly
received
either
one
of
9
treatments
or
a
control.
3. ParKcipants
rated
their
feelings
about
the
US
4. ParKcipants
could
also
opt-­‐in
to
learn
more
about
these
issues
from
other
sources.