4. MOTIVATION
• We found through our fieldwork that many
customers try on many different types of
shoes before making their decision.
• We want to remove this time wasting,
frustrating experience.
5. FULFILLING THE BRIEF
• In the specification it was stated that the
solution should be totally automated and
completely unstaffed.
• We do this with a vending machine style
system, but with a innovate twist.
7. SCHUHWERK HEARTWERK
• The Busy Bs present a revolutionary vending
machine experience.
• We use biometric data from the customer to
find the shoe that their heart truly desires.
• We give you the shoe that you really want,
not what people want you to wear.
8. UNIQUE SELLING POINT
• We wanted to take advantage of the recent
interest in the collection of biometric data.
• We use this data to find the shoe that their
heart truly desires…
• We know the shoe you want, even if you
don’t!
