2. QUESTIONAIRES
AD’S
• Quick and efficient
• Reliable, quantifiable data-
• Closed questions- produce graphs
• Easy to analyse
• Cost efficient
• Time efficient
• Large audience responded
• Open questions- Wider audience,
more responses, opinions.
• Qualitative data.
• Replicable
• Can be given to any target
audience.
DISAD’S
• Not much detail gathered
• Closed questions- can lead to
biased answers. Leading
questions?
• Open questions- Too many
answers so responses are harder
to analyse
• Time consuming leads to false
answers
• Costly
3. INTERVIEWS
AD’S
• Can be done anywhere – face to
face, online, phone etc.
• Qualitative data gathered a lot of
detail can be gathered
• If questions thought of beforehand
then reliable and efficient.
Structured
• Less costly
• Depending on target audience
gather positive feedback
DISAD’S
• If questions not prepared
beforehand can can varied
responses – unreliable
• If a lot of detail gathered harder
to analyse - unstructured
• Responses can be based around
environment, interviewer etc
leading to biased questions
• Time consuming
• Lack of attention
• Depending on amount of people
the feedback you may get may
not be enough need larger
audience
4. FOCUS GROUPS
AD’S
• Gather qualitative data
• Allows everyone to participate
• Cost efficient
• Allows participant to give their
opinion
• Can gather many different ideas
• Get many responses from
different target audiences
DISAD’S
• Time consuming
• Depending on participant can
receive bias responses as people
are different- introvert/extrovert.
• Not in depth
• If you go off topic. If unmotivated
gain no feedback then unreliable
data produced.
• The specific target audience for
feedback may not be reliable if
not enough participants
5. ONLINE DISCUSSIONS
AD’S
• Can be conducted anywhere
• Reliable
• Cost efficient
• Very effective allows everyone to
give their opinion eg if introvert
they can write something
anonymously
• Gain knowledge
• Get many responses, analyse
• Qualitative data
• Target audience online so positive
feedback
DISAD’S
• Participants may not have
internet, or laptops etc so difficult
for them to participate
• If target audience young age then
for them to participate in a online
discussion is not very efficient as
they may not understand what
happening. Again may not have
the technology
• Discussion can lead off topic
leading people to get
unmotivated and ending up with
them leaving the discussion.
6. OBSERVATION
AD’S
• Qualitative and quantitative
data gathered
• Done in real life situations
• Replicable
• Compare data for inter rater
reliability
• Relevant data
• Observing target audience with
their permission gathers
positive data but questionable.
DISAD’S
• May not be representative for
target audiences
• Overt – if observing someone by
telling them they may not
behave naturally.
• Covert- If observing someone
without their permission
unethical issues will occur.
• Observing any target audience
without their permission is
wrong
