2. Market Landscape
Social Commerce
Customers are
heavily investing their
time on social media
during awareness &
buy phases
Social Media is
replacing the retail
websites
Real Time
Engagement
Response Window is
growing smaller and
smaller
This in turn is
enhancing post sales
customer experiences
& advocacy
Customer Service
teams are able to
provide Differentiating
Customer Experience
Customers want faster
access to real time and
offline events
It is revealing much
more authentic side of
the business.
Live Streaming helps to
broadcast the world
around us
Live Streaming
Video
People conveniently
use the payment
gateways
Financial Accounts
Logging through social
media has more than
tripled in two years
Financial Accounts
Logging
Social Media is aware of
the players in the
industry
Social Media Analytics
mine customer
sentiment giving clear
picture of Customers
Likes & Dislikes
Data Driven
Decisions
3. What the
marketer’s have to
say
The growth of Social Networking has
been a positive linear growth.
The growth is expected to reach
around 2.44 billion users by 2018 as
predicted by Statista.
2010 2011 2012 2013 2014 2015 2016 2017 2018
0.97
1.22
1.4
1.59
1.79
1.96
2.13
2.29
2.44
No.ofusersinBillions
Year
4.
5. Marketing
Strategies
Branding
Positioning & messaging
Market Research
Trade shows,
Conferences,
Webinars & Special
Events
Public relations
& Advertising
Media outreach &
Industry advertising
Search advertising
Demos
Content Development &
Demand Generation
Corporate presentations
Case studies, Videos/Demos
White papers
Customer/Clients loyalty
Web Marketing
Website development
Search optimization
E-newsletters
Social media
6. Create a
preview
trailer –
Generate early
buzz and
gauge
response.
Blog about the
development
process on
your website -
Allow
interested
users to sign
up for
newsletters
here.
Plan your beta
test – Plan
your beta test
well in advance
so you can
incorporate
feedback.
Create a
promotional
channel list –
Find the best
channels for
promoting your
app.
Shortlist
forums –and
start
interacting with
users.
Outreach
plan – Plan
who you will
reach out to
and when.
Create a press
kit – Include
app icons in
different sizes,
screenshots,
and other
information
about your app.
Promotional
deadlines –
Create a
timeline for all
the activities to
be carried out.
7. Digital strategy approach
Mobile marketing strategy
Media Plan
Digital and creative campaign plan
Social Media Management
Website design and content
SEO
Email Blast
Technology Webinars
Planning
Website
Design
Management
Offline
Integration
Social Media
Traffic
Building
Optimization
Process
Conversion
Analysis
8. Planning
Annual Communication Plan
Recommended PR Strategy, Approach, Activities
Event Plans
Monthly Activity Dashboard
Events / verticals
Checklist
Briefing documents for the Spokesperson
Key Message Document
Reporting
Weekly Work-in-Progress reports
Monthly Activity Report
Event Coverage reports
Media Monitoring
Daily media monitoring report
Media movements & updates – as & when
Media Outreach
Media query management
Draft responses & FAQs
Leadership Team’s briefing prior to media interactions
Media briefing prior to engagement with the leadership
team.
Knowledge bank
Media database, FAQs, Factsheets
Company & executive profiles
Segment & product profiles
Editors Club
Editorial Board Meeting
Spokesperson profiling
Contributory Articles
Industry Story Participation
Case Studies
One-on-ones
Media familiarisation Trips
Trend spotting and features program
Press Releases
Event Support
9. Creating and managing content for social platforms
(social calendar)
Identifying objectives for platform presence –
brand persona building, increase follower base,
increase traffic to website and thus registrations
Identifying frequency of posting
Response management
Addressing grievances/ crisis management
Periodic analysis of content to adjust publishing
schedule and content
Scanning social platforms for brand mentions,
conversations or opportunities to join in
Scanning the web for brand mentions to amplify on
social platforms
Press Releases
Blogs
Articles
Key Message on Billboards
Social Media
Tag lines
Whitepapers
Case studies
Customer testimonials
By-line articles
Keynote presentations
