20. NON-FAREREVENUESENHANCEMENT
Lookingbeyondfare:Dramaticallyimprovenon-farerevenuesthroughadvertisingandrealestatedevelopment:
Increase non-fare revenues to at least 15% in 5 years by fully redeveloping at least 100 stations, getting full potential
from advertising, and other innovative measures to monetize lands and other assets and services
2
Land
1 3
New value added
services
Advertising
IRhas
identified3subthemes
forincreasingthe
non-farerevenues
Organizational
culture
Non-fare revenue
enhancement
Infrastructure
Upgradation Cost focus‘Zero’ fatality
Passenger
Experience Sustainability
Modernization by
digitization & cutting
edge technology
Preferred
Freight Carrier