These slides outline how you can use customer data to learn more about current and potential customers, figure out your position on a competitive landscape, and use those findings to enhance your customer’s experience.
This slideshare was presented by Dennis Stoutenburgh, President and Co-Founder of Social Strategy1, at this year’s Summer Brand Camp. SBC2014 is a community of passionate leaders from Marketing, Human Resources and Operations who gather annually to provide new skills and business insights in today’s increasingly social and mobile culture.
Stoutenburgh presented during the session, “You’re Next Curve Jump: Connecting Sales, Social & Strategy” along with Wally Doolin, Chairman of TDn2K, Bob Rycroft, Executive Director of Finance & Strategy at TDn2K, and Kathleen Wood, Founder & Chief Catalyst of Suzy’s Swirl.
This thought-provoking session focused on connecting social not just to sales, but to business strategies at large – strategies that are enhanced through social listening tools. One of the primary listening tools exampled in this session was White Box Social Intelligence, the restaurant industry’s first ever location-based social media listening platform that combines engagement and measurement tools with operational, sales and competitive data analysis.
With millions of consumers and businesses now using social media, there is so much data that can be pooled for various business purposes. Furthermore, it is all measureable.