How To Build Or Break Online Communities Dana Lewis Social South 2009

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How To Build Or Break Online Communities Dana Lewis Social South 2009

  1. 1. How to Build (or Break) Online Communities: Engaging Global Micro-Communities Dana M. Lewis @danamlewis
  2. 2. Who am I? (“troublemaker”)
  3. 3. Q: What *is* a community? A: Not something obstructed by barriers
  4. 4. A community is: <ul><li>Continuous </li></ul><ul><li>Coordinated </li></ul><ul><li>Interactive </li></ul><ul><li>Self-selected </li></ul>
  5. 5. Case Study: #hcsm Health Communications & Social Media Community
  6. 6. Case Study: #hcsm <ul><li>January 18, 2009 – present </li></ul><ul><li>3 participants </li></ul><ul><li>Currently: </li></ul><ul><ul><li>~177 tweets per day </li></ul></ul><ul><ul><li>~50-??? participants per Sunday </li></ul></ul><ul><ul><li>200+ weekly contributors </li></ul></ul>It's not about the followers...
  7. 7. <ul><li>Continuous </li></ul><ul><li>Coordinated </li></ul><ul><li>Interactive </li></ul><ul><li>Self-selected </li></ul>
  8. 8. Building a Community
  9. 9. Managing a Community <ul><li>“ Social media is not a trend, but a fundamental human urge to communicate. And now we have the media do do so.” - Anonymous </li></ul><ul><li>Don't get in the way! </li></ul>
  10. 10. Strengthening a Community <ul><li>Do a SWOT analysis </li></ul><ul><li>Always have a strategy </li></ul><ul><li>Vision? Absolutely! </li></ul><ul><li>Think about your goals </li></ul>
  11. 11. Future
  12. 12. Global micro-communities
  13. 13. Forward-looking [email_address] @danamlewis

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