SlideShare a Scribd company logo
1 of 42
Download to read offline
THE ORMAX BOX OFFICE REPORT
2020 & 2021
• The pandemic severely impact the Indian box office in 2020 & 2021, with the cumulative gross box office from two
years being just ` 5,757 Cr, which is more than ` 5,000 Cr lower than what the Indian film industry grossed in 2019
alone
• 2020 saw an 81% drop in box office collections vis-à-vis 2019. Aided by the last quarter (Oct-Dec), 2021 registered a
recovery and closed at Rs. 3,701 Cr, vis-à-vis just Rs. 2,056 Cr in 2020
• Of the eight quarters in 2020 & 2021, three were washouts because of theatres being closed, and two others showed
negligible business. Jan-Mar 2020, Jan-Mar 2021 and Oct-Dec 2021 contributed to 87% of the gross box office from
2020 & 2021 put together
• Footfalls dropped from 103.0 Cr in 2019 to 22.5 Cr in 2020, before recovering to 42.7 Cr in 2021
Executive Summary (1/2)
• With very few major Hindi releases in the pandemic years, Hindi cinema’s share of box office fell from 44% in 2019 to
just 27% in 2020-21. Hollywood also saw a drop in share from 15% to 11%
• The four South languages showed better performance than Hindi and Hollywood, aided by major releases when
theatres were open. Their contribution to domestic box office increase from 36% in 2019 to 59% in 2020-21
• Telugu cinema was the strongest industry in the pandemic years, with 28% share of box office in 2020-21. Of the top
10 films across the two years, four came from the Telugu industry
• The top 5 films of 2020-21 (cumulative box office across languages) were: Tanhaji, Pushpa, Spider-Man: No Way
Home, Sooryavanshi & Ala Vaikunthapurramuloo
Executive Summary (2/2)
Domestic Box Office
With the pandemic impacting a large part of 2020, Gross Domestic Box Office saw a steep fall of 81%.
The last quarter of 2021 witnessed a recovery, resulting in the year crossing the ` 3,500 Cr mark.
8,315 8,649
9,630 9,810
10,948
2,056
3,701
0
2,000
4,000
6,000
8,000
10,000
12,000
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Domestic Footfalls
2019 had seen a record 103 Cr footfalls, but that momentum was halted by the onset of the pandemic in March 2020.
90.3 90.1
101.0
94.5
103.0
22.5
42.7
0
20
40
60
80
100
120
2015 2016 2017 2018 2019 2020 2021
in Crore
Quarterly Box Office
The last quarter of 2021 was the best quarter since 2019, with the gross box office crossing the ` 2,000 Cr mark again.
Just two quarters (Jan-Mar 2020 & Oct-Dec 2021) account for 70% of the cumulative box office of 2020 & 2021.
2,141
2,576
2,066
3,027
2,614 2,539
2,754
3,040
1,992
0 0 64
1,023
308 348
2,021
0
800
1,600
2,400
3,200
Jan-Mar Apr-Jun Jul-Sep Oct-Dec
Gross Box Office (` Cr)
2018 2019 2020 2021
Box Office Share by Language
Because of more big-ticket releases compared to Hindi and Hollywood, Telugu and Tamil languages saw an increase in their contribution to
total domestic box office in 2020-21, with Telugu emerging has the biggest language in this period.
45 44 41 45 44
27
14 14 19 14 13
29
15 12 12 13 13 17
11 13 11 12 15 11
15 17 17 16 15 16
0%
20%
40%
60%
80%
100%
2015 2016 2017 2018 2019 2020-21 (Cum.)
Hindi Telugu Tamil Hollywood* Others *Hollywood includes all language versions
Box Office by Language
All four South languages
garnered a higher share of the
total domestic BO in the
pandemic years, with a
combined share of 59%, vis-à-
vis 36% in 2019.
Telugu is the only language in
which the combined BO of
2020 & 2021 exceeded the
2019 number.
Gross BO figures in ` Cr
*Hollywood includes all language versions
Language
Gross BO
(2019)
Gross BO
(2020-21 Cum.)
% Share
(2019)
% Share
(2020-21 Cum.)
Hindi 4,831 1,534 44 27
Telugu 1,404 1,648 13 29
Tamil 1,460 985 13 17
Hollywood* 1,595 632 15 11
Kannada 522 414 5 7
Malayalam 604 334 5 6
Punjabi 249 110 2 2
Bengali 62 36 1 1
Marathi 111 31 1 1
Gujarati 62 14 1 0
Others 48 18 0 0
Average Ticket Price (`)
The change in taxation and the growth in Hollywood BO was a major driver of ATP rise in 2018 & 2019. ATP is lower in the pandemic years
because of higher contribution from the South markets, which have a lower operating ATP than Hindi & Hollywood.
92
96 95
104 106
91
87
50
75
100
125
2015 2016 2017 2018 2019 2020 2021
ATP (`) by Language
ATP in most languages remained at the 2019 level in 2020 & 2021.
However, the overall ATP dropped from 106 to 88 because of drop in the BO share of Hindi + Hollywood from 59% to 38%.
163
142
96 95
106
93
78
72 77 75
69 74
161
145
96 93 88 88
82
76 71 68 68 65
25
75
125
175
Hollywood* Hindi Punjabi Bengali All India Marathi Gujarati Kannada Telugu Tamil Others Malayalam
2019 2020-21
*Hollywood includes all language versions
Top 10 Films (2020 & 2021)
126
131
156
182
197
204
227
249
304
320
0 50 100 150 200 250 300 350
83
Vakeel Saab
Sarileru Neekevvaru
Darbar
Master
Ala Vaikunthapurramuloo
Sooryavanshi
Spider-Man: No Way Home
Pushpa: The Rise - Part 1
Tanhaji 3D - The Unsung Warrior
Gross Box Office (` Cr)
The top 10 combined list for
2020 & 2021 comprises of four
Telugu films, three Hindi films,
two Tamil films and one
Hollywood film.
With 6 out of 10 films in the list
(and Annaatthe at no. 11 by a
narrow margin), the pandemic
period marked the dominance of
South cinema at the Indian box
office.
Cumulative BO of each film in all languages in which it was released
HINDI FILMS
Hindi: Domestic Box Office
With only a few big releases (Tanhaji, Sooryavanshi, Baaghi 3, Pushpa & 83), Hindi box office
plummeted below the ` 1,000 Cr mark in both the pandemic years.
2,386
3,245
3,752 3,804 3,810 3,881 4,064
4,392
4,831
869 665
0
1,000
2,000
3,000
4,000
5,000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Hindi: Domestic Box Office
1,719
2,332
2,718 2,745 2,727 2,780
3,035
3,514
4,154
747
572
0
1,000
2,000
3,000
4,000
5,000
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Nett Box Office (` Cr)
Hindi: Domestic Footfalls
2020 and 2021 witnesses 82% and 87% drop in footfalls respectively, vis-à-vis 2019.
24.6
30.9
33.2 31.7 30.0 29.4 30.1 31.6
34.1
6.1 4.5
0.0
10.0
20.0
30.0
40.0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
HOLLYWOOD FILMS
Hollywood: India Box Office
After a washout year in 2020, Hollywood BO saw good recovery in 2021, primarily because of Spider-Man: No Way Home grossing ` 250 Cr,
followed by Godzilla vs. Kong and other MCU films like Eternals, Venom: Let There Be Carnage & Shang-Chi.
525
648
917
1,117 1,065
1,222
1,595
86
546
0
400
800
1,200
1,600
2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Hollywood: India Box Office
375
453
661
795 801
965
1,357
747
572
0
300
600
900
1,200
1,500
2013 2014 2015 2016 2017 2018 2019 2020 2021
Nett Box Office (` Cr)
Hollywood: India Footfalls
Hollywood footfalls in India dropped below the 1 Cr mark in 2020, in which the biggest film (Wonder Woman: 1984)
grossed only ` 16 Cr (1.1 Mn footfalls).
4.1
4.8
6.5
7.7 7.5
8.0
9.8
0.6
3.4
0.0
2.0
4.0
6.0
8.0
10.0
2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
TELUGU FILMS
Telugu: Domestic Box Office
Despite the severe impact of the pandemic, Telugu BO grossed above ` 1,100 Cr in 2021, not much lower than the operating levels
in the 2015-2019 period (with the exception of 2017, when Bahubali 2 released).
869
1,014
1,214 1,249
1,865
1,384 1,404
522
1,126
0
500
1,000
1,500
2,000
2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Telugu: Domestic Footfalls
At 16.1 Cr, Telugu footfalls in 2021 were only a notch lower than Tamil, Hindi & Hollywood footfalls in the same year put together.
13.8
15.6
18.4 18.1
25.2
18.6 18.2
7.3
16.1
0.0
6.0
12.0
18.0
24.0
30.0
2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
TAMIL FILMS
Tamil: Domestic Box Office
In comparison with Telugu, recovery of Tamil box office was somewhat muted in 2021, which closed at 45% of the 2019 level, vis-à-vis the
same proportion being 80% for Telugu.
1,120
932
1,211
996
1,191
1,283
1,460
324
661
0
300
600
900
1,200
1,500
2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Tamil: Domestic Footfalls
In the absence of any ` 150+ Cr Gross BO or 2+ Cr footfalls films except Master, Tamil BO’s recovery was subdued.
17.2
14.1
18.1
14.0
16.3 16.8
19.4
4.8
9.6
0.0
5.0
10.0
15.0
20.0
2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
KANNADA FILMS
Kannada: Domestic Box Office
After negligible box office in 2020, Kannada box office staged good recovery in 2021, on the back of films
like Roberrt, Yuvarathnaa, Pogaru & Kotigobba 3.
342
531
430
383
522
41
373
0
200
400
600
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Kannada: Domestic Footfalls
In 2021, Kannada footfalls recovered to almost touch the 5 Cr mark, not too far behind the 2018 level.
5.7
8.5
6.9
5.5
7.3
0.6
4.8
0.0
2.5
5.0
7.5
10.0
2015 2016 2017 2018 2019 2020 2021
in Crore
MALAYALAM FILMS
Malayalam: Domestic Box Office
While Malayalam cinema has witnessed buzz and appreciation on streaming platforms during the pandemic, the box office remained low in
2020 & 2021. Kerala Government’s COVID policies being more stringent than other South Indian states was a key factor.
477
563
712
515
604
147
187
0
200
400
600
800
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Malayalam: Domestic Footfalls
Malayalam BO had seen higher footfalls than Kannada every year since 2017.
However, Kannada footfalls surged ahead of Malayalam in 2021.
7.0
8.3
10.5
7.3
8.2
2.3 2.8
0.0
3.0
6.0
9.0
12.0
2015 2016 2017 2018 2019 2020 2021
in Crore
PUNJABI FILMS
Punjabi: Domestic Box Office
Till the pandemic put the brakes on its growth, Punjabi cinema had been on an ascendancy since 2016,
with every year registering higher BO than the previous year.
99
122
167
220
249
19
91
0
60
120
180
240
300
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Punjabi: Domestic Footfalls
After three consecutive years of 2+ Cr footfalls, Punjabi cinema fell below the 1 Cr mark during the pandemic years. However, 2021 saw good
momentum in the later half, with three films (Honsla Rakh, Qismat 2 and Chal Mera Putt 3) generating good footfalls.
1.1
1.4
2.3 2.2
2.5
0.2
0.9
0.0
1.0
2.0
3.0
2015 2016 2017 2018 2019 2020 2021
in Crore
BENGALI FILMS
Bengali: Domestic Box Office
After a strong year in 2017, led by Amazon Obhijaan, Bengali BO had been on a decline leading up to the pandemic.
With negligible BO in 2020-21, recovery to 50 Cr+ levels will be a challenge in 2022.
83 70
152
93
62
18 17
0
60
120
180
240
300
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Bengali: Domestic Footfalls
The implementation of GST resulted in an increase in ATP from mid-2017, negatively impacting footfalls for Bengali cinema.
1.0
0.9
1.4
0.9
0.7
0.2 0.2
0.0
1.0
2.0
2015 2016 2017 2018 2019 2020 2021
in Crore
MARATHI FILMS
Marathi: Domestic Box Office
Marathi cinema was struggling with structural issues in any case, leading to inconsistent BO performance. The pandemic has brought the
category to negligible levels, from where it will need to rebuild.
192 190
117
203
111
8
23
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
Marathi: Domestic Footfalls
Marathi cinema’s peak footfalls date back to 2015. Implementation of GST in mid-2017, resulting in higher ATP for the consumer,
was one of the factors that contributed towards the decline in footfalls over time.
2.5
2.3
1.0
1.9
1.2
0.1
0.3
0.0
1.0
2.0
3.0
2015 2016 2017 2018 2019 2020 2021
in Crore
All box office data in this report has been compiled and analysed using information collected from
various credible industry sources, such as producers, distributors, exhibitors and trade analysts. All
figures in this report should be considered as estimates, which may vary vis-a-vis actuals by upto 5%
for the Hindi, Hollywood, Telugu & Tamil, and by upto 10% for other languages.
Collections reported for a particular calendar year include collections of all films released that year,
including the part that may have come from early weeks of the next calendar year.
Methodology
w w w. o r m a x m e d i a . c o m
@OrmaxMedia
Copyright © Ormax Media Pvt. Ltd. 2022

More Related Content

Similar to Ormax Box Office Report 2020-21

Similar to Ormax Box Office Report 2020-21 (14)

The Indian Media & Entertainment Industry 2022
The Indian Media & Entertainment Industry 2022The Indian Media & Entertainment Industry 2022
The Indian Media & Entertainment Industry 2022
 
The Indian Media & Entertainment Industry 2019
The Indian Media & Entertainment Industry 2019The Indian Media & Entertainment Industry 2019
The Indian Media & Entertainment Industry 2019
 
The Indian Media & Entertainment Industry 2019
The Indian Media & Entertainment Industry 2019The Indian Media & Entertainment Industry 2019
The Indian Media & Entertainment Industry 2019
 
The Indian Media & Entertainment Industry in 2021
The Indian Media & Entertainment Industry in 2021The Indian Media & Entertainment Industry in 2021
The Indian Media & Entertainment Industry in 2021
 
The Indian Media & Entertainment Industry 2017
The Indian Media & Entertainment Industry 2017The Indian Media & Entertainment Industry 2017
The Indian Media & Entertainment Industry 2017
 
Film exhibition
Film exhibitionFilm exhibition
Film exhibition
 
Indian Media & Entertainment Industry 2016 - Trends & Analysis!
Indian Media & Entertainment Industry 2016 - Trends & Analysis!Indian Media & Entertainment Industry 2016 - Trends & Analysis!
Indian Media & Entertainment Industry 2016 - Trends & Analysis!
 
The Indian Media & Entertainment Industry 2018
The Indian Media & Entertainment Industry 2018The Indian Media & Entertainment Industry 2018
The Indian Media & Entertainment Industry 2018
 
The Indian Media & Entertainment Industry 2020
The Indian Media & Entertainment Industry 2020The Indian Media & Entertainment Industry 2020
The Indian Media & Entertainment Industry 2020
 
The Indian Media & Entertainment Industry 2016
The Indian Media & Entertainment Industry 2016The Indian Media & Entertainment Industry 2016
The Indian Media & Entertainment Industry 2016
 
The Indian Media & Entertainment Industry 2015 (Revision1)
The Indian Media & Entertainment Industry 2015 (Revision1)The Indian Media & Entertainment Industry 2015 (Revision1)
The Indian Media & Entertainment Industry 2015 (Revision1)
 
Indian media and entertainment 2010
Indian media and entertainment 2010Indian media and entertainment 2010
Indian media and entertainment 2010
 
Bollywood Industry
Bollywood IndustryBollywood Industry
Bollywood Industry
 
The Indian Media & Entertainment Industry 2018
The Indian Media & Entertainment Industry 2018The Indian Media & Entertainment Industry 2018
The Indian Media & Entertainment Industry 2018
 

More from Social Samosa

More from Social Samosa (20)

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Honasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdfHonasa Consumer Limited Impact Report 2024.pdf
Honasa Consumer Limited Impact Report 2024.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfTAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfTAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdf
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
 
Media and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara CMedia and Internet Preview Q4FY24 Elara C
Media and Internet Preview Q4FY24 Elara C
 
LinkedIn-Deep-Sales-Playbook-Report-.pdf
LinkedIn-Deep-Sales-Playbook-Report-.pdfLinkedIn-Deep-Sales-Playbook-Report-.pdf
LinkedIn-Deep-Sales-Playbook-Report-.pdf
 
Brand Trust Report 2024 TRA Report Listings
Brand Trust Report 2024 TRA Report ListingsBrand Trust Report 2024 TRA Report Listings
Brand Trust Report 2024 TRA Report Listings
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdfTheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
TheOrmaxSportsAudienceReport2024-MediaHighlights.pdf
 
Voter engagement - Election iCubesWire Report
Voter engagement - Election iCubesWire ReportVoter engagement - Election iCubesWire Report
Voter engagement - Election iCubesWire Report
 
TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
D2C Advantage X Toolkit MMA Global & Publicis Commerce
D2C Advantage X Toolkit MMA Global & Publicis CommerceD2C Advantage X Toolkit MMA Global & Publicis Commerce
D2C Advantage X Toolkit MMA Global & Publicis Commerce
 

Recently uploaded

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (20)

Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
20180928 Hofstede Insights Conference Milan The Power of Culture Led Brands.pptx
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 

Ormax Box Office Report 2020-21

  • 1. THE ORMAX BOX OFFICE REPORT 2020 & 2021
  • 2. • The pandemic severely impact the Indian box office in 2020 & 2021, with the cumulative gross box office from two years being just ` 5,757 Cr, which is more than ` 5,000 Cr lower than what the Indian film industry grossed in 2019 alone • 2020 saw an 81% drop in box office collections vis-à-vis 2019. Aided by the last quarter (Oct-Dec), 2021 registered a recovery and closed at Rs. 3,701 Cr, vis-à-vis just Rs. 2,056 Cr in 2020 • Of the eight quarters in 2020 & 2021, three were washouts because of theatres being closed, and two others showed negligible business. Jan-Mar 2020, Jan-Mar 2021 and Oct-Dec 2021 contributed to 87% of the gross box office from 2020 & 2021 put together • Footfalls dropped from 103.0 Cr in 2019 to 22.5 Cr in 2020, before recovering to 42.7 Cr in 2021 Executive Summary (1/2)
  • 3. • With very few major Hindi releases in the pandemic years, Hindi cinema’s share of box office fell from 44% in 2019 to just 27% in 2020-21. Hollywood also saw a drop in share from 15% to 11% • The four South languages showed better performance than Hindi and Hollywood, aided by major releases when theatres were open. Their contribution to domestic box office increase from 36% in 2019 to 59% in 2020-21 • Telugu cinema was the strongest industry in the pandemic years, with 28% share of box office in 2020-21. Of the top 10 films across the two years, four came from the Telugu industry • The top 5 films of 2020-21 (cumulative box office across languages) were: Tanhaji, Pushpa, Spider-Man: No Way Home, Sooryavanshi & Ala Vaikunthapurramuloo Executive Summary (2/2)
  • 4. Domestic Box Office With the pandemic impacting a large part of 2020, Gross Domestic Box Office saw a steep fall of 81%. The last quarter of 2021 witnessed a recovery, resulting in the year crossing the ` 3,500 Cr mark. 8,315 8,649 9,630 9,810 10,948 2,056 3,701 0 2,000 4,000 6,000 8,000 10,000 12,000 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 5. Domestic Footfalls 2019 had seen a record 103 Cr footfalls, but that momentum was halted by the onset of the pandemic in March 2020. 90.3 90.1 101.0 94.5 103.0 22.5 42.7 0 20 40 60 80 100 120 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 6. Quarterly Box Office The last quarter of 2021 was the best quarter since 2019, with the gross box office crossing the ` 2,000 Cr mark again. Just two quarters (Jan-Mar 2020 & Oct-Dec 2021) account for 70% of the cumulative box office of 2020 & 2021. 2,141 2,576 2,066 3,027 2,614 2,539 2,754 3,040 1,992 0 0 64 1,023 308 348 2,021 0 800 1,600 2,400 3,200 Jan-Mar Apr-Jun Jul-Sep Oct-Dec Gross Box Office (` Cr) 2018 2019 2020 2021
  • 7. Box Office Share by Language Because of more big-ticket releases compared to Hindi and Hollywood, Telugu and Tamil languages saw an increase in their contribution to total domestic box office in 2020-21, with Telugu emerging has the biggest language in this period. 45 44 41 45 44 27 14 14 19 14 13 29 15 12 12 13 13 17 11 13 11 12 15 11 15 17 17 16 15 16 0% 20% 40% 60% 80% 100% 2015 2016 2017 2018 2019 2020-21 (Cum.) Hindi Telugu Tamil Hollywood* Others *Hollywood includes all language versions
  • 8. Box Office by Language All four South languages garnered a higher share of the total domestic BO in the pandemic years, with a combined share of 59%, vis-à- vis 36% in 2019. Telugu is the only language in which the combined BO of 2020 & 2021 exceeded the 2019 number. Gross BO figures in ` Cr *Hollywood includes all language versions Language Gross BO (2019) Gross BO (2020-21 Cum.) % Share (2019) % Share (2020-21 Cum.) Hindi 4,831 1,534 44 27 Telugu 1,404 1,648 13 29 Tamil 1,460 985 13 17 Hollywood* 1,595 632 15 11 Kannada 522 414 5 7 Malayalam 604 334 5 6 Punjabi 249 110 2 2 Bengali 62 36 1 1 Marathi 111 31 1 1 Gujarati 62 14 1 0 Others 48 18 0 0
  • 9. Average Ticket Price (`) The change in taxation and the growth in Hollywood BO was a major driver of ATP rise in 2018 & 2019. ATP is lower in the pandemic years because of higher contribution from the South markets, which have a lower operating ATP than Hindi & Hollywood. 92 96 95 104 106 91 87 50 75 100 125 2015 2016 2017 2018 2019 2020 2021
  • 10. ATP (`) by Language ATP in most languages remained at the 2019 level in 2020 & 2021. However, the overall ATP dropped from 106 to 88 because of drop in the BO share of Hindi + Hollywood from 59% to 38%. 163 142 96 95 106 93 78 72 77 75 69 74 161 145 96 93 88 88 82 76 71 68 68 65 25 75 125 175 Hollywood* Hindi Punjabi Bengali All India Marathi Gujarati Kannada Telugu Tamil Others Malayalam 2019 2020-21 *Hollywood includes all language versions
  • 11. Top 10 Films (2020 & 2021) 126 131 156 182 197 204 227 249 304 320 0 50 100 150 200 250 300 350 83 Vakeel Saab Sarileru Neekevvaru Darbar Master Ala Vaikunthapurramuloo Sooryavanshi Spider-Man: No Way Home Pushpa: The Rise - Part 1 Tanhaji 3D - The Unsung Warrior Gross Box Office (` Cr) The top 10 combined list for 2020 & 2021 comprises of four Telugu films, three Hindi films, two Tamil films and one Hollywood film. With 6 out of 10 films in the list (and Annaatthe at no. 11 by a narrow margin), the pandemic period marked the dominance of South cinema at the Indian box office. Cumulative BO of each film in all languages in which it was released
  • 13. Hindi: Domestic Box Office With only a few big releases (Tanhaji, Sooryavanshi, Baaghi 3, Pushpa & 83), Hindi box office plummeted below the ` 1,000 Cr mark in both the pandemic years. 2,386 3,245 3,752 3,804 3,810 3,881 4,064 4,392 4,831 869 665 0 1,000 2,000 3,000 4,000 5,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 14. Hindi: Domestic Box Office 1,719 2,332 2,718 2,745 2,727 2,780 3,035 3,514 4,154 747 572 0 1,000 2,000 3,000 4,000 5,000 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Nett Box Office (` Cr)
  • 15. Hindi: Domestic Footfalls 2020 and 2021 witnesses 82% and 87% drop in footfalls respectively, vis-à-vis 2019. 24.6 30.9 33.2 31.7 30.0 29.4 30.1 31.6 34.1 6.1 4.5 0.0 10.0 20.0 30.0 40.0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 17. Hollywood: India Box Office After a washout year in 2020, Hollywood BO saw good recovery in 2021, primarily because of Spider-Man: No Way Home grossing ` 250 Cr, followed by Godzilla vs. Kong and other MCU films like Eternals, Venom: Let There Be Carnage & Shang-Chi. 525 648 917 1,117 1,065 1,222 1,595 86 546 0 400 800 1,200 1,600 2013 2014 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 18. Hollywood: India Box Office 375 453 661 795 801 965 1,357 747 572 0 300 600 900 1,200 1,500 2013 2014 2015 2016 2017 2018 2019 2020 2021 Nett Box Office (` Cr)
  • 19. Hollywood: India Footfalls Hollywood footfalls in India dropped below the 1 Cr mark in 2020, in which the biggest film (Wonder Woman: 1984) grossed only ` 16 Cr (1.1 Mn footfalls). 4.1 4.8 6.5 7.7 7.5 8.0 9.8 0.6 3.4 0.0 2.0 4.0 6.0 8.0 10.0 2013 2014 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 21. Telugu: Domestic Box Office Despite the severe impact of the pandemic, Telugu BO grossed above ` 1,100 Cr in 2021, not much lower than the operating levels in the 2015-2019 period (with the exception of 2017, when Bahubali 2 released). 869 1,014 1,214 1,249 1,865 1,384 1,404 522 1,126 0 500 1,000 1,500 2,000 2013 2014 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 22. Telugu: Domestic Footfalls At 16.1 Cr, Telugu footfalls in 2021 were only a notch lower than Tamil, Hindi & Hollywood footfalls in the same year put together. 13.8 15.6 18.4 18.1 25.2 18.6 18.2 7.3 16.1 0.0 6.0 12.0 18.0 24.0 30.0 2013 2014 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 24. Tamil: Domestic Box Office In comparison with Telugu, recovery of Tamil box office was somewhat muted in 2021, which closed at 45% of the 2019 level, vis-à-vis the same proportion being 80% for Telugu. 1,120 932 1,211 996 1,191 1,283 1,460 324 661 0 300 600 900 1,200 1,500 2013 2014 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 25. Tamil: Domestic Footfalls In the absence of any ` 150+ Cr Gross BO or 2+ Cr footfalls films except Master, Tamil BO’s recovery was subdued. 17.2 14.1 18.1 14.0 16.3 16.8 19.4 4.8 9.6 0.0 5.0 10.0 15.0 20.0 2013 2014 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 27. Kannada: Domestic Box Office After negligible box office in 2020, Kannada box office staged good recovery in 2021, on the back of films like Roberrt, Yuvarathnaa, Pogaru & Kotigobba 3. 342 531 430 383 522 41 373 0 200 400 600 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 28. Kannada: Domestic Footfalls In 2021, Kannada footfalls recovered to almost touch the 5 Cr mark, not too far behind the 2018 level. 5.7 8.5 6.9 5.5 7.3 0.6 4.8 0.0 2.5 5.0 7.5 10.0 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 30. Malayalam: Domestic Box Office While Malayalam cinema has witnessed buzz and appreciation on streaming platforms during the pandemic, the box office remained low in 2020 & 2021. Kerala Government’s COVID policies being more stringent than other South Indian states was a key factor. 477 563 712 515 604 147 187 0 200 400 600 800 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 31. Malayalam: Domestic Footfalls Malayalam BO had seen higher footfalls than Kannada every year since 2017. However, Kannada footfalls surged ahead of Malayalam in 2021. 7.0 8.3 10.5 7.3 8.2 2.3 2.8 0.0 3.0 6.0 9.0 12.0 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 33. Punjabi: Domestic Box Office Till the pandemic put the brakes on its growth, Punjabi cinema had been on an ascendancy since 2016, with every year registering higher BO than the previous year. 99 122 167 220 249 19 91 0 60 120 180 240 300 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 34. Punjabi: Domestic Footfalls After three consecutive years of 2+ Cr footfalls, Punjabi cinema fell below the 1 Cr mark during the pandemic years. However, 2021 saw good momentum in the later half, with three films (Honsla Rakh, Qismat 2 and Chal Mera Putt 3) generating good footfalls. 1.1 1.4 2.3 2.2 2.5 0.2 0.9 0.0 1.0 2.0 3.0 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 36. Bengali: Domestic Box Office After a strong year in 2017, led by Amazon Obhijaan, Bengali BO had been on a decline leading up to the pandemic. With negligible BO in 2020-21, recovery to 50 Cr+ levels will be a challenge in 2022. 83 70 152 93 62 18 17 0 60 120 180 240 300 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 37. Bengali: Domestic Footfalls The implementation of GST resulted in an increase in ATP from mid-2017, negatively impacting footfalls for Bengali cinema. 1.0 0.9 1.4 0.9 0.7 0.2 0.2 0.0 1.0 2.0 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 39. Marathi: Domestic Box Office Marathi cinema was struggling with structural issues in any case, leading to inconsistent BO performance. The pandemic has brought the category to negligible levels, from where it will need to rebuild. 192 190 117 203 111 8 23 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 2021 Gross Box Office (` Cr)
  • 40. Marathi: Domestic Footfalls Marathi cinema’s peak footfalls date back to 2015. Implementation of GST in mid-2017, resulting in higher ATP for the consumer, was one of the factors that contributed towards the decline in footfalls over time. 2.5 2.3 1.0 1.9 1.2 0.1 0.3 0.0 1.0 2.0 3.0 2015 2016 2017 2018 2019 2020 2021 in Crore
  • 41. All box office data in this report has been compiled and analysed using information collected from various credible industry sources, such as producers, distributors, exhibitors and trade analysts. All figures in this report should be considered as estimates, which may vary vis-a-vis actuals by upto 5% for the Hindi, Hollywood, Telugu & Tamil, and by upto 10% for other languages. Collections reported for a particular calendar year include collections of all films released that year, including the part that may have come from early weeks of the next calendar year. Methodology
  • 42. w w w. o r m a x m e d i a . c o m @OrmaxMedia Copyright © Ormax Media Pvt. Ltd. 2022