Social Llama Consulting
What do these two species
have in common?
A COMPARISON FOR THE
Online Community Managers
Day to day online maintenance
Day to day yard maintenance
Alerts you when your brand is in danger
Alerts farmers when livestock is in danger
Stays on talking points you set
Can easily learn repetitive tasks
Yell your mission from the “mountain tops”
Can carry heavy packs up mountain tops
Are very social beings
Very social animals
Only spit when provoked…by trolls
Only spit when provoked
You think we have the money
to hire a social media
Understands your brand
Understands your constituents
Can give a solid elevator pitch under pressure
Can take YOUR vision and translate it online
Age is not a skill set!
QUESTIONS TO ASK YOUR
How do we currently communicate with your base?
What resources can we devote?
Where do our constituents live online?
What do we hope to achieve?
WHICH PLATFORM IS
You don’t need to know them
all so stop freaking out.
THINK ABOUT YOUR
What visuals do you have?
What kind of text do you have?
Do you host events?
Where are your constituents?
What does your llama think?
Set the vision
Translates your vision online
Set the rules of engagement
Understands the rules of engagement
Set the strategy
Executes on the strategy
When done correctly, social
media can protect you and
elevate you above the noise.
CRISIS TIMELINE 2012
October 10: USADA report released
October 15: Foundation 15th Anniversary Weekend
October 17: Lance steps down as Chairman
October 22: Lance stripped of titles
November 4: Lance resigns from board
November 14: Foundation official name change final
CRISIS TIMELINE 2013
January 8: Oprah announces interview.
January 14: Lance apologizes to staff. Tapes interview with Oprah.
January 16: Foundation issues statement in advance of interview.
January 17: Part 1 of Lance’s interview with Oprah.
@LIVESTRONG tweets minutes before the show
Foundation sends house file email with shareable graphic
January 18: Part 2 of Lance’s interview with Oprah.