How can employee advocacy on social media benefit each department of a company? That's the question we address in our department-focused SlideShare series. Our fourth installment focuses on COMMUNICATIONS. SoAmpli is an award winning employee advocacy platform to help employees become social media influencers. For more information about SoAmpli and employee advocacy, visit: https://soampli.com To start your 14-day free trial visit: https://soampli.com/auth/register

1. Influencers are the new
currency
The Power of Employee Advocacy:
Department Series

2. Influencers are the new
currency
The reach of your communications
These days, the reach of a company’s internal and
external communications spans much further than it used
to, all thanks to the use of social media.
Employees often share content about
their company, whether it be promotion
of a campaign or just talking about their
days at work.

3. Influencers are the new
currency
Measuring and using this reach
How do you find out who is sharing content and what are they
sharing?
Attempting to find this kind of information out in a vast sea of
online connections is difficult, but NOT impossible.
It is worth pursuing: influencing social sharing could really
benefit the brand.

4. Influencers are the new
currency
Using an employee advocacy platform
An employee advocacy platform centralises all social
sharing efforts and allows communications teams to
track journey of their content from a bank of approved
content.
Here’s some ways that an
employee advocacy platform
can help steer communications
in the right direction…

5. Influencers are the new
currency
• Keep employees easily
informed on company
news
 This will help engage
employees in the
company and make it
easy for them to share
what is happening at their
company.
1) The informed advocate

6. Influencers are the new
currency
2) Competitive edge
Socially engaged companies
are 40% more likely to be
perceived as more
competitive*.
Show your prospects what kind
of company you really are
• Many companies are yet to try employee
advocacy, so this is the perfect time to give it a
try and get the edge.
* Carole Zibi: “What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn” https://soamp.li/bVm

7. Influencers are the new
currency
3) Preventing and correcting miscommunication
38% of employees are more likely to share
relevant company content with co-workers and
customers when the company shares content in
social media*
• Keep messages on-brand
and accurate by approving
content for colleagues to
share, save the risk of
miscommunication.
* Carole Zibi: “What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn” https://soamp.li/bVm

8. Influencers are the new
currency
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9. Influencers are the new
currency
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