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BEKIM
AZIRI
PETRA
NOVOTNÁ
JAKUB
KUVIK
TELEKOM MUW
SAATCHI & SAATCHI
2015 – 2017
3 X MAJSTER SVETA
6 X ZELENÝ DRES NA TOUR DE FRANCE
V NAJLEPŠEJ SIETI NIČ NIE JE NEMOŽNÉ
ZMENA???
LIFE IS FOR SHARING
LIFE IS FOR SHARINGBE PART OF NOW
LIFE IS FOR SHARINGBE PART OF NOW
INŠPIRÁCIA
LIFE IS FOR SHARINGBE PART OF NOW
INŠPIRÁCIA
RELEVANTNOSŤ
LIFE IS FOR SHARINGBE PART OF NOW
INŠPIRÁCIA
RELEVANTNOSŤ
UŽITOČNOSŤ
BRIEF
PRE AGENTÚRU:
· NOVÝ KONCEPT/PRÍBEH
MINIMÁLNE TAK SILNÝ AKO S4GAN
· DLHODOBOSŤ A ROZVÍJATEĽNOSŤ
· SILA AJ V ONLINE PROSTREDÍ – „MILLENIALS POSITIVE“
· V SÚLADE S POZICIONINGOM BE PART OF NOW
BRIEF
PRE AGENTÚRU:
· NOVÝ KONCEPT/PRÍBEH
MINIMÁLNE TAK SILNÝ AKO S4GAN
· DLHODOBOSŤ A ROZVÍJATEĽNOSŤ
· SILA AJ V ONLINE PROSTREDÍ – „MILLENIALS POSITIVE“
· V SÚLADE S POZICIONINGOM BE PART OF NOW
VĎAKA ČOMU
MÁME TELEVÍZIU?
VĎAKA ČOMU
MÁME TELEFÓN?
VĎAKA ČOMU
MÁME INTERNET?
VĎAKA ČOMU
LIETAME?
VĎAKA TOMU,
ŽE ĽUDIA SI POVEDALI
NA VŠETKY TIETO VÝZVY...
ÁNO
ÁNO
STAČÍ
A #NICNIEJENEMOZNE
ÁNO
STAČÍ
A
ARE WE THERE YET?
KOKOS, JA PO
SAGANOVI?“ “
PATRÍ SA PREDAŤ ŠTAFETU...
ÁNO sieti paušály ÁNO
TELEKOM NAOZAJ
BEZ BARIÉR?
ANO!
NÁJDU SA AJ TAKÍ,
KTORÍ HOVORIA NIE....
ALE VÄČŠINA HOVORÍ ÁNO!
 Slovak Telekom, MUW Saatchi & Saatchi, Bekim- Smartko Back to The Insight 2018

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Slovak Telekom, MUW Saatchi & Saatchi, Bekim- Smartko Back to The Insight 2018