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Peter Michalka, ZARAGUZA- Smartko Back to The Insight 2018
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Peter Michalka, ZARAGUZA- Smartko Back to The Insight 2018
1.
Peter Michalka, riaditeľ
kreatívneho oddelenia Späť ku vhľadu
2.
3.
Pastierov blok
4.
Insight alebo len pozorovanie?
5.
6.
7.
8.
9.
Vpredu biznis, vzadu zábava
10.
Ako insight vnímajú
ľudia?
11.
„Áno, presne, tak to
je!“
12.
„Ježiš áno!“
13.
„Vždy som to
mal pred očami, ale som si to neuvedomil. Geniálne.“
14.
„Áno, toto som
mal presne teraz chuť zdieľať.“
15.
„Toto je jak
ja, sa mi to furt deje.“
16.
PRESNE!
17.
80%vs 20%
18.
Stačí insight?
19.
N E S
T A Č Í !
20.
Popradská káva
21.
Reklama s insightom ako pripomínačka
22.
PRÍKLADY INSIGHTOV ZO SVETA
REKLAMY
23.
Žiadne príklady!
24.
...
25.
26.
KATEGÓRIE INSIGHTOV
27.
Kultúrny insight
28.
Produktový insight
29.
Spotrebiteľský insight
30.
Zabudnite na kategórie... motanica
to je
31.
32.
Čo to je
za insight? Je to vôbec insight?
33.
37 PRAVIDIEL AKO
PRÍSŤ VYTVORIŤ INSIGHT
34.
35.
„Cudzie rozumy počúvaj, svojim
sa riaď“
36.
Dva najlepšie nástroje ako
prísť na insight
37.
38.
39.
40.
41.
42.
43.
44.
45.
Majte na briefe PRODUKT
46.
Alebo choďte na 9GAG
47.
48.
„Vymyslieť insight je
práca, o ktorú nás umelá inteligencia nikdy nepripraví.“ Peter Michalka
49.
Ak sa reklama
má vrátiť k insightom...
Download now