napchat arrived on the social media scene in 2011 as a platform where users could share “snaps” of photos or short videos, which can be edited and shared individually or grouped into “stories” that are shared publically or just with friends. Five years after its arrival, Snapchat now has 100 million active daily users with 8 billion video views each day. Like any platform that gets THAT big, we knew that advertising options were sure to follow. Although certain forms of advertising have been available since October 2014, Snapchat has just announced a new form that is sure to interest businesses who want to target millennial consumers.