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2. 2
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Agenda
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Agenda
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Agenda
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Agenda
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Agenda
Agenda
3. The Strategy Palette
3
Renewal
Adaptive Shaping
Classical Visionary
Malleability
Unpredictability
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4. Strategy Palette Review
4
Core Idea Be Fast Be Orchestrator Be First Be Big Be Viable
Approach
Vary
Scale up Select
Engage
Evolve Orchestrate
1. Envisage
2. Build
3. Persist
1. Analyze
2. Plan
3. Execute
1. React
2. Economize
3. Grow
Industry Fashion Smart Phone Apps Not Specific Automotive Steel
Adaptive Shaping Visionary Classical Renewal
5. Strategy Palette Template
5
Malleability
Unpredictability
Adaptive Shaping
Classical Visionary
RenewalAdaptive : I can predict it, but I can’t change it
Shaping : I can’t predict it, but I can change it
Visionary : I can predict it, and I can change it
Classical : I can predict it, but I can’t change it
Renewal : My resources are severely constrained
6. 5 Approaches to Strategy
6
Adaptive
I can’t predict it
and I can’t
change it
Malleability
Unpredictability
Shaping
I can’t predict it
but I can
change it
Classical
I can predict it
but I can’t
change it
Visionary
I can predict it
and I can
change it
Renewal
My resources
are severely
constrained
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8. 8
Column Chart
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1
2
3
4
5
6
7
Jan Feb March April May June July Aug Sept Oct Nov Dec
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Product 02
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Product 01
9. 9
Area Chart
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Jan Feb March April May June July Aug Sept Oct Nov Dec
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Product 02
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Product 01
10. 10
About Us
Preferred by many
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Values client
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Target Audiences
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11. Financial
11
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45%
Dollar
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65%
Euro
12. 12
Our Mission
Vision
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Goal
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Mission
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13. Our Team
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John Doe
Designation
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Anita Parker
Designation
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15. Puzzle
15
01
04
03
02
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