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2. Table of Contents2
Title Slide No.
Executive Summary XX
Key Highlights XX
Organizational Structure XX
Milestones Achieved XX
The Problem XX
The Solution XX
Geographical Footprint XX
Product / Services XX
Strong Customer Retention XX
Market Leader in a Segment XX
U.S.P Slide XX
Competitive Landscape XX
Technology Trend XX
3. 3
Business Model XX
Revenue Model XX
Growth Strategy XX
Marketing Strategy XX
Market Size XX
Financial Summary XX
Financial Projection XX
Financing XX
Use of Funds XX
Shareholding Pattern XX
Exit Strategy XX
Geographical Expansion XX
Benefits of Funding XX
4. Executive Summary4
Company
Overview
• Company XX introduction line
• Key USP and competitive advantage
• Key clients
• Major accreditations and certifications for the company
• Company infrastructure of location advantage, if any
• Market leader/product leader/new product/idea
• First to implement anything
• Staff/workforce updates
Financials
Particulars ( $ MM ) FY15 FY16 FY17 FY18E FY15-18 CAGR
Net Revenue 1,703.1 2,022.0 3,184.5 3,476.6
30.4%
% Growth in Revenue 14.4% 19.0% 57.3% 9.8%
EBITDA 261.3 361.6 746.9 781.8
40.1%
% EBITDA 15.3% 17.8% 23.4% 22.3%
Pat 162.0 187.7 350.0 337.7
33.7%% Pat 9.5% 9.2% 11.0% 9.6%
Net Worth 405.3 844.8 1,017.3 1,303.3
Net Debt 916.5 1,059.4 953.8 2,119.3
ROCE (%) 21.0% 18.9% 33.5% 24.6%
Transaction
Primary infusion of $ XX MM + optional infusion of $ XX MM (depending on inorganic opportunities); Secondary stake
Sale of PE investors; promoters may consider a (XX%) secondary stake sale
5. India’s top telecom company
Number of countries company XX exports to
Number of certified welders
Average ROCE (FY12-17)
5 year revenue CAGR (FY12-17)
Amongst world’s top 10 automobile companies
Only Indian company provider having a XYZ certification
Leader in automobile components in India
1st
20+
125+
24.3%
30%
10
1
1st
KeyHighlights
6. The Problem
Example: 95% of
companies make decision
by either guessing or using
their gut. No one uses data
analytics tools. (For
analytics startups)
Problem 3
Example: In UK,
stress results in 105
MM lost workdays each
year (For Health tech
startup)
Problem 2
Example: Video
files are too large to e-
mail. (For tech startups)
Problem 4
Example: Price is
an important concern
for customers
purchasing online (for
E-commerce company)
Problem 1
To better illustrate your problem, as
well as convey the problem
statement to someone who’s less
immersed in it than you, consider
adding some components like 1.
What do you need? 2. Reason
behind the need. This will provide a
better understanding to the investor
for your funding requirement
7. The Solution7
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Save Time
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your needs and capture your
audience's attention.
Save Money
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your needs and capture your
audience's attention.
Save Energy
If the investor has no
clue what the product
does even after getting
deep into a pitch; now
is the time for a short
explanation or demo
8. XX has a Well Planned Growth Strategy8
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capture your audience's attentionIndustry footprint
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capture your audience's attention.
End product
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Target geographies
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Customer segment
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Product mix
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Qualifications /
Accreditations
This slide will make the
investor understand that you
have a clear vision for growth.
We have added the most
commonly used growth
strategies which can be altered
by you as per your
requirement
9. 9 Growth Strategy Summarized
Future
Capabilities
Future
Capabilities
Future
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Current
Capabilities
Future
Capabilities
Future
Capabilities
Future
Capabilities
Future
Capabilities
Target geographies3
End products2
Industry footprint
1
Accreditations 6
Product mix 5
Customer segments 4
This slide is divided into two
segments: inside one will focus
on present capability areas of
your company; while outside
area will focus on Future
capabilities
Present areas of focus
Future areas of focus
12. Financing12
How much capital
are you willing to
raise?
• $5 MM
Valuation of the
company
• $10 MM
Investment Terms:
• Preferred Equity (convertible in
to common ) @ x pre money
valuation
• Convertible note @ $x
valuation cap; 1.5 x premium
You need to have a clear
idea on the valuation of
company, and how much
equity are you willing to
dilute before going to any
investor
13. Use Of Funds13
Operational Cost
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attention.
18%
New Hires
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attention.
40%
Marketing
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audience's attention.
12%
Product Development
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attention.
30%
Relevant Example: Sales &
Marketing, Hire key employees,
Founder Salaries; Build
out/further develop technology,
File patents; Achieve key
milestones: 1st client?
Breakeven time? 3x Revenue
growth?
14. Goals of Funding14
• Customer Base is projected to reach 1 MM users
• Annual Production will reach XX metric tonnes
• Geographic diversification will reduce the associated risk
• Increased Cash burn rate will help in addition of new customers at a faster rate
Market Share
will increase by
13%
Production Capacity
will increase by
20%
Revenue will
increase by
80%
Employees
headcount will reach
5000
Operating cost
will reduce by
50%
Add few data points
which will support the
implications of after-
effects of funding
15. Shareholding Pattern15
Shareholder Name
Shareholding Pattern
Before Funding After Funding
Total Shares % Total Shares %
Name 1 85 55.5% 45 35.7%
Name 2 41 26.8% 47 37.3%
Name 3 15 9.8% 09 7.1%
Name 4 5 3.3% 12 9.5%
Name 5 12 7.8% 13 10.3%
Total 158 100% 126 100%
17. Exit Strategy17
• Name potential companies (any unique
relationship with them)
• Name type/category of companies that
could acquire you?
• Why would they acquire you? How do
you fir in their category?
• Why won’t they try to built it
themselves?
Acquisition: Most likely exit
options for companies:
• Will your company generate excess
cash flow that could make it attractive
to financial buyers to generate a
return?
Financial Buyer:
IPO:
• Least likely exit for a company, but a
probability. Preferred strategy only when
no buyer could afford the valuation of
your company.
18. Name
Executive
Director
Name
Head - QA
Name
Head - Bending
Name
Head - Business
Strategy
Name
Head - Materials
Name
Production
Name
Head - Customer
Relations
Name
Head - Projects
Name
Quality Control
Name
CEO
Name
Managing
Director
Name
Head - Employee
Relations And
Admin
Name
Head - Finance
Organization Chart18
19. Milestone Achieved19
Highlight 1
You can mention
any significant
developments that
happened during
this period.
Highlight 2
You can mention
any significant
developments that
happened during
this period.
Highlight 3
You can mention
any significant
developments that
happened during
this period.
Highlight 4
You can mention
any significant
developments that
happened during
this period.
FY13
FY14
FY15
FY16
Adding few success
stories with the
investors will grab
their eyeballs and
further support your
pitch
20. Geographical Footprint
Company XX Facilities
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Offshore Facility (Proposed)
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Engineering Facilities
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audience's attention.
Business Development And
Customer Support Facilities
30%
North
America
40%
Asia
25%
South
America
20%
Australia
21. Geographic Expansion - Inorganic Opportunity21
Overview
Location
• Add Location Details
Infrastructure
• Add details such as land area, Production Capacity etc.
Key points
• Other relevant details about this expansion
Benefits
Benefit 1:
• Sub- Points
Benefit 2:
• Sub- Points
Benefit 3:
• Sub- Points
Benefit 4:
• Sub- Points
Benefit 5:
• Sub- Points
Current Status And Process Going Forward
• Current Status details
• How much time will this expansion take?
• Other details about expansion process
22. Emphasis on Geographic & Product Expansion22
Diversification
Better Logistics
Investment Benefits
Stable Infrastructure
Location Benefits
Cultural Benefits
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capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.Financial Benefits
We have added some
common factors that
are the most probable
reason behind
geographic expansion
23. Company XX Has Wide Range Of Product/Services23
Product mix by Customer Segments
Product Mix Customer Segments
Segment 1 Customer preferring Segment 1
Segment 2 Customer preferring Segment 2
Segment 3 Customer preferring Segment 3
Product Segment 1 Product Segment 2 Product Segment 3
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attention.
Explain in detail about
the products, some
photos/visuals will help
in giving a better clarity
and will further support
your pitch
24. …along with Superior Technical Capabilities24
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needs and capture your audience's attention.Capability 1
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needs and capture your audience's attention.Capability 3
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needs and capture your audience's attention.Capability 2
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needs and capture your audience's attention.Capability 4
25. 25
…and State of the Art Infrastructure/
Manufacturing
01 02 03 04
26. Strong Customer Retention26
Customer
Logos
Customer
Logos
Customer
Logos
Customer
Logos
Prospective
Customer
Logos
FY13 FY14 FY15 FY16 Prospective Customers
Company XX has successfully capitalized on exiting reference list to add major international clients
Key Customer Relationship
Customer
Relationship
Duration
Last 5 yrs agg rev
($MM)
Customer 1 25 years 2,723
Customer 2 22 years 1,734
Customer 3 9 years 2,603
Customer 4 7 years 1,061
Customer 5 6 years 718
Customer 6 3 years 2,769
• Comments to be added
about client experiences,
relationship with
particular client, special
events
• Snapshots of client
feedback could also be
added in its space
27. Parameters Company XX Capabilities
Stringent vendor approvals
and pre-Qs required
List of all approvals required by customers
High quality standards List of all the accreditations and quality standard certifications
Past experience Details on past experience with the customers / production etc.
Sizable, state of the art
facility required
Details on company infrastructure, production size etc.
Highly skilled workforce
required
Information on company workforce, contractual labors etc.
Market Leader in a Segment27
Add the key parameters in
which your company is a
market leader. We have
shortlisted some of them
for your reference
28. U.S.P Slide(e.g. Competitive Cost Advantage)28
Comparison Between XX and Competitors
Parameter Company XX Competitor 1 Competitor 2 Remarks
Parameter 1 120 ~130 to 140 150-160 • Add comments
Parameter 2 50-60 60-75 200-250 • Add comments
Parameter 3 300-310 340-350 350-410
Net cost advantage 10-15% 30-40% • Add comments
Comments such as company XX is one of the lowest cost manufacturer of automobile components
This slide will highlight
your competitive
advantage in different
parameters. Try to be
as realistic as possible.
30. Product Comparison30
Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6
Company XX
Competitor A
Competitor B
Competitor C
Indirect Competitor A
Indirect Competitor B
Indirect Competitor C
31. SWOT Analysis31
Opportunities
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Weaknesses
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Threats
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Strengths
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32. Technology Trend32
Parameters Technology XYZ
Parameter 1 Technical Details
Parameter 2 Technical Details
Parameter 3 Technical Details
Parameter 4 Technical Details
Parameter 5 Technical Details
Market moving towards XYZ technology
• About this technology/
Main benefits/Advantage
Technology XYZ
• Comments on why the
trend is changing
Technology XY
• Comments on why it is
not used now
Technology X
Advantages of using technology XYZ over other players
Conclusion of using
this technology
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Show the pattern in
which technology has
changed in this
industry and how you
adapted yourself with
this change.
33. Business Model (Example Slide)33
Company XX makes money when users make money rather than relying on creating value through added service
• Advertising
• Email
• Distribution partners
From:
User
Acquisition
• A/c types
• Spending pattern
• Credit history
• Demographics &
preferences
Includes:
Gather User
information
• History
• Usage
• Spending habits
• Current market
deals/rates
Based on:
Intelligent
Suggestions
• Bank A/c
• Credit card
• Cell phone carrier
• ISP
• Loan
Fee types:
User switches
= Referral fee
Future Potential: Advertising
Large
expected
user base
High
quality
user data
Premium
targeted
ads
High profit
potential
This slide will be helpful in
making the investor
understand about how your
company works, generates
revenue and structure of
your business model
34. 34
$ 100
RevenueModel
We have considered 6
most important and
commonly considered
factors which are expected
by the investors to be a
part of their revenue model
Pricing?
Recurring Revenue Frequency
Expected conversion rate to
get a paid client
Expected ARPU?
Life-time value of a customer?
Cost to Acquire a customer?
Flat Fee
or %
$100
$5000
$ 100
10%
of Total Customers
Six Months
Or Once a Year
36. Addressable Market In Sector 136
Expected global annual investment in
power (Nuclear, Fossil, Bioenergy,
Biofuels)
XX’s addressable market (on annual basis)
Addressable Market in Sector 11
• Comments/Conclusion/Critical Reason behind this slide
XX’s target geographies: USD 3.2 bn
USD 6.4 bn
India 10%
US 15%
Japan 3%
Europe 13%
Middle East 4%Latin America 5%
Others 50%
Fossil fuels Nuclear Bioenergy Biofuels
58.9%
58.8% 57.1% 57.6%
25.6%
27.5% 24.9% 20.2%
9.4%
8.3% 10.7%
11.3%6.1%
5.4% 7.3% 10.8%180
204 205 203
0
50
100
150
200
250
2014-2020 2021-2025 2026-2030 2031-2035
USD bn
Show the market potential in each
of your segment and try to be as
realistic as possible. You can use
two approaches: 1. Bottom-up
approach where you calculate
and show the working or 2. direct
approach where do you do some
secondary research for the
market size
37. XX Is Targeting A Large Addressable Market37
Sector 1
(USD 6.4 Bn)
Sector 2
(USD 6.3 Bn)
Sector 3
(USD 3.0 Bn)
Sector 4
(USD 1.0 Bn)
XX has a large market potential of
USD 16.7 Bn
38. 38
Financial Summary
Summary Financials
Revenue and Gross Profit
EBITDA and EBITDA Margin
PAT and PAT Margin
WC Analysis
ROCE and ROE
Revenue Split
Quarterly Revenue Split
Revenue Spilt By Geography
Revenue Split By Product Mix
Revenue Split By Segment/Sector
43. Client Testimonials43
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CEO
John Doe
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Financial Advisor
Julie Star
44. Contact Details44
Email ID
Contact Details
Email ID
Contact Details
Email ID
Contact Details
Office 1
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Address with
Contact details
Office 2
45. Coffee Break
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51. Line Chart51
0
20
40
60
80
100
120
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Inpercentage
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98%
55%
Product 2
Product 1
52. Stacked Line With Markers52
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0
10
20
30
40
50
60
Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Task 8 Task 9 Task 10 Task 11 Task 12
Inpercentage
Product 1
53. Pie Chart
10%
25%
45%
20%
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54. Donut Chart54
35%
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20%
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8%
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15%
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19%
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3%
62. 62
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Our Mission
63. 63
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Meat Our Team
Financial Advisor
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Mary Finder
CEO
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Tom Smith
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About Us
64
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Our goals
66. 66
Silver
$150
First feature
Second feature
Third feature
Gold
$350
First feature
Second feature
Third feature
Financial
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68. Dashboard68
25%
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LOW
55%
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Medium
75%
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HIGH
69. 69
80%
USA
Location
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70. Our Timeline70
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2011
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2013
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2014
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2012
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2015
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2017
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2016
END
72. Our Target
03
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01
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02
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04
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72
73. Venn73
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56% 68%
48%
74. 01
02
04
05
03
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Mind Map
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Matrix
HighLow
Low High
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Hierarchy
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Magnifying Glass77
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Funnel