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2. 2
Employee Value Proposition Components
Corporate Brand
Employment FeedbackRewards & Benefits
Employment Brand
Recruiting Strategy
EVP
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3. Employee Value Proposition Categories
3
Opportunity
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audience's attention.
Rewards
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audience's attention.
Work
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audience's attention.
People
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audience's attention.
Organization
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4. 4
Employee Value Proposition Canvas
Work Life
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audience's attention.
Compensation & Benefits
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your audience's attention.
Professional Development
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your audience's attention.
Recognition & Rewards
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Culture
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Employee Value
Proposition
5. Salary satisfaction
Compensation system
satisfaction Raises &
promotions Timeliness
Fairness Evaluation system
Compensation
Time off Holidays
Insurance Satisfaction
with the system
Retirement Education
Flexibility Family
Benefits
Ability & chance to progress
& develop Stability Training
& education at work collage
education consultation
Evaluation & feedback
Career
Recognition Autonomy
Personal achievements
work life balance
Challenges Understanding
of one’s role & responsibility
Work Environment
Understanding of firm’s
goals & plans colleagues
support collaboration &
team spirit Social
responsibility Trust
Culture
5
Employee Value Proposition Template
6. 6
Employee Value Proposition Framework
People
Cameraderies senior leader reputation people management
Work
Innovation location work – life balance
Organization
Brand diversity customer prestige
Opportunity
Development career opportunities organization stability
Reward
Compensation retirement health
7. 7
Employee Value Proposition Template 2
Career
• Career path
• Career development
• Training
• Performance management
• Advancement opportunities
Culture
• Org values/ beliefs
• Org reputation
• Quality of people (colleagues,
leaders, subordination)
• Participation
• Communication
• Recognition
Compensation
• Base pay
• Short term incentives
• Long term incentives
• Premium pay
Benefits
• Health care
• Retirement
• Paid time off
• Perquisites
Work Environment
• Challenge
• Performance standards
• Work arrangements (schedule, site, space)
EVP
8. 8
Employee Value Proposition Template 3
Consumer/ Institutional Brand Alignment
Employee Brand Pillars
Employee Brand
Employee Value Proposition
Employee Experiences
Vision & Direction
of Travel
Competitor Analysis
Business Strategy
People Strategy
Engagement
Reasons to Believe
Stories Socialized
Recruitment
Communications
Internet Engagement
Communications
Candidate Touch
Point Alignment
11. 11
Our Mission
Vision
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Mission
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Goal
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12. 12
Our Team
Name Here
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Designation
Name Here
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Designation
Name Here
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Designation
13. 13
Comparison
60% 40%
Twitter Users
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Facebook Users
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14. 14
Timeline
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2017
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2018
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2019
Start End
15. 15
Bulb or Idea
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capture your audience's attention.
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17. 17
Combo Chart
4.2 4
5 5
7
8
7
9
0
1
2
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$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
2017 2018 2019 2020 2021 2022 2023 2024
SalesinPercentage
InPrice
In Years
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Product01 Product02 Product03
18. 18
Pie Chart
10%
20%
32%
38%
Low
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10%
50%
32%
8%
Medium
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audience's attention.
8%
14%
62%
16%
High
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19. 19
Clustered Bar Chart
35
45
40
50
60
10
30
25
40
85
55
60
65
70
97
0 10 20 30 40 50 60 70 80 90 100
2013
2014
2015
2016
2017
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Product01 Product02 Product03
20. 20
Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com