Upasana is a conscious fashion brand founded by Uma that focuses on creating sustainable fashion and addressing social issues. It has launched several projects, including organic cotton farming with families in Madurai, compact bags as plastic alternatives, and supporting weaving communities in Varanasi. Upasana's mission is to consider environmental costs and not pass them on to future generations through its design and social issues projects.
3. Let’s review some
concepts
Our mission is to create conscious sustainable fashion where we are taking care of our environmental cost and
not passing it on to the future. For us, design is creative, problem-solving. Any problem, be it post-tsunami
trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to
exercise for change. Out of these real problems were born the following projects:
Kapas- organic cotton project with families of Madurai
Small Steps- compact bags as an alternative to plastic bags
Varanasi Weavers- a project with the weaving communities of Varanasi
Tsunamika- a tsunami related project providing livelihood to fisherwomen
Paruthi- India’s local organic brand to support India’s organic farming community
6. Big concept
Transform Upasana from a brand with NGO implications to an
educational tool for conscious fashion in India.
7. Can we communicate,
strategize & make a hub ?
◉ Skylar: make sure to plan out the posts based on content and
posting scheme. These blog posts can also be a skeleton for the
social media posts.
◉ Madhu: create the mock-up for the blog and write posts based on
criteria.
◉ Shraddha: write posts based on criteria and keep blog campaign
running until the end of April.
