I did a comparison on two crowdfunding projects comparing the two to figure out what made one successful and the other fail.

1. An Analysis on Successful vs.
Unsuccessful crowdfunding
By Skye Mackintosh

2. A look into 2 crowdfundingprojects
1. Moment Drone:
The Best Foldable
4K Aerial Camera
2. Green Burials
in Connecticut!

3. First, Moment Drone:
The Best Foldable 4K
Aerial Camera

4. https://www.indiegogo.com/projects/moment-drone-the-best-foldable-4k-aerial-camera#/
“The foldable smart drone with
4K Camera designed for
everyone, allowing you to record
every glorious moment.”

5. This entrepreneurial project was only asking for
$50,000 but ended up raising $250,000+

6. As far as rewards go, they are good but not great.
Spending $49 gets you an extra battery for the drone.
Unfortunately you don’t get the drone unless you spend $199,
which by the way is actually a discounted deal.

7. The best parts of the video were
definitely the parts that were
obviously filmed using the drone
itself. The voice in the video didn’t
seem to really fit the video or the
hoped for audience.

8. Why was it
successful?
- Great product
- Video showed
the product well
- Good pricing
- High quality

9. 2. Green Burials in Connecticut!

10. https://www.indiegogo.com/projects/green-burials-in-connecticut-nature#/
Focus: an organic environmental
friendly way to be buried

11. This Social
Entrepreneu
rial project
had a goal of
raising
$50,000 but
ended up
raising just
$15,610

12. I feel like as their rewards go, they started off good
with their $25 and you get a sticker for your car but
after that I felt that they were making people have
too pay to much for too little. I was surely not
inclined to donate a large amount.

13. The video was pretty good quality but just
wasn’t very entertaining or emotion wrenching.
I feel as though this idea has more emotions
than were brought out.

14. Reasons why it
failed?
- Not eye
catching
- Not enough
emotional play
- Too wordy
- Poor rewards

15. Picture Resources:
http://www.freeimages.com/photo/playschool-sunshine-1530258
http://www.freeimages.com/photo/microscope-1-1424913
http://www.freeimages.com/photo/people-1432658
https://www.megapixl.com/search?author=&keyword=drone&all_filter
s=1&illustrations=1&royalty_free=1&editorial=1&portrait=1&square=1
&landscape=1&panorama=1&safe_search=1&color=1&monochrome=1
&item=item-53651073
http://www.freeimages.com/photo/leaf-1192700
https://www.vecteezy.com/vector-art/82543-drone-vector
https://www.indiegogo.com/projects/moment-drone-the-best-
foldable-4k-aerial-camera#/
http://www.freeimages.com/photo/big-money-1504126
http://www.freeimages.com/photo/video-1195129
http://www.freeimages.com/photo/hands-thumbsup-1520319
http://www.freeimages.com/photo/greenery-01-1197767
http://www.freeimages.com/photo/retro-tv-1308455
http://www.freeimages.com/photo/medal-1512895