Watch the full webinar recording here: http://goo.gl/U9rZiX After Google’s mobile search algorithm update on April 21, 2015, mobile-friendly sites will start ranking higher in mobile searches. We will discuss the various requirements and recommendations for mobile-friendly websites. We will demonstrate the tools that Telerik Sitefinity CMS offers to help you accommodate them and rank higher in Google search results to drive more traffic to your web pages. You'll learn: • How to use the built-in, responsive design capabilities to build mobile-friendly sites • What tools Sitefinity CMS offers to help improve website SEO ranking • How Google bots index your website, how they parse it to inspect mobile device support, and what you have to pay special attention to when optimizing for mobile devices

1. Rank Higher
in Google Search Results
with Telerik Sitefinity CMS
Grisha ‘Greg’ Karanikolov
Senior Sitefinity Sales Engineer
greg@telerik.com

2. Agenda
1. The Google mobile friendly update – Mobilegeddon FAQ
2. Google requirements for a website being “Mobile Friendly”
• Flash Content
• Missing Viewport meta-tag
• Fixed-width viewports
• Tiny fonts that are hard to read on mobile
• Content not sized to viewport
• Clickable links/buttons too close
• Q&A

3. Mobilegeddon?
Image and Term Source: SearchEngineLand.com

4. The Google mobile friendly update – Mobilegeddon FAQ
1. When?
• Google announced, that they are releasing an update to their search ranking algorithm on April 21st. And they did.
2. Impact?
• According to Google, the update will impact only mobile searches and will give a ranking boost to mobile friendly
pages in Google’s mobile search results only.
3. What about desktop searches?
• Desktop rankings will not be affected, only mobile desktop searches will be affected.
4. What about tablet searches?
• Tablet searches will not be affected as well. Only searches done through mobile smartphone devices.
5. How to find out if your mobile website is mobile-friendly?
• Check for a mobile friendly label and use the mobile friendly testing tool

6. The Responsive & Mobile Device Engine

7. Google requirements for a website being “Mobile Friendly”
Source: Google Webmaster tools
• Flash Content
• Missing Viewport meta-tag
• Tiny fonts that are hard to read on mobile
• Fixed-width viewports
• Content not sized to viewport
• Clickable links/buttons too close

8. Flash Content

9. Missing Viewport meta-tag

10. Fixed-width viewports

11. Tiny fonts that are hard to
read on mobile

12. Content not sized to
viewport

13. Clickable links/buttons too
close

14. Q&A

15. Thank you for being an
awesome audience!
Grisha ‘Greg’ Karanikolov
Greg@Telerik.com