At Simplicity, we deliver sales and marketing talent to help companies drive their business. We build custom, flexible and scalable teams for our clients so that they can keep up with the rate of speed happening all around them. According to the State of the Market - this is the right approach and the better way for companies to drive their business!

1. CONSULTING 101
www.simplicityconsultinginc.com
State of the Market

2. Source: http://www.mediabistro.com/alltwitter/marketing-statistics-2014_b51219

3. MORE WITH LESS
Markets are primed and ready for “a better way” to drive their business.
Hot Growth Areas
• Corporate downsizing creates consulting
opportunities in large companies and the small
companies that serve the corporate giants.
• Consulting is one of the fastest growing
professions in the ’90s.
• Contributors to growth:
• Large corporations are reengineering and
downsizing
• Small business start-ups are on the rise
• Specific industries are experiencing
significant growth
• Business Week projected that the consulting
profession would grow by double-digit rates
for at least the next five years.
SOURCE: BusinessTown.com
www.businesstown.com/consulting/article3.asp

4. COMPANIES NEED A NEW MODEL
Considering the traditional model? Think Again!
2014 Agency Predictions Highlight Need for Speed and Agility
• Big-picture thinking, creativity and the ability to adapt are the common
themes outlined by agency leaders in this 2014 agency predictions round up.
“Speed to market and agility is the new competitive edge for brands and
businesses as marketing departments,” – Richard Robinson, Managing Partner
at Oystercatchers.
Traditional Agency Model Workflow
• Agencies are breaking up, offering specialist services mainly due to
increased competition, declining revenues and client expectations.
• Brands are cutting out their agencies and turning to specialist agencies.
• Understanding the shift to digital is highly important in order for brands
as well as agencies to survive.
• Being responsive and having the ability to adapt is critically important for
future agencies. The functions of the agency must not be set and must
have the ability to change.
SOURCES: The Guardian http://www.theguardian.com/media-network/media-network-blog/2013/dec/17/speed-agencies-2014 Chris Smith Guardian Professional, Tuesday
17 December 2013. Traditional Agency Model Workflow And Threats Commerce Essay http://www.ukessays.com/essays/commerce/traditional-agency-model-workflow-and-
threats-commerce-essay.php#ixzz2nwB7PoHO

5. GET STRATEGIC ABOUT SOURCING
10 Steps To Prep Your Marketing Organization For 2014
• Marketing organizations are long overdue for a strategic assessment of
what should be done in-house and what should be outsourced.
• Marketing functions under pressure to produce ROI and explain where
our investments are going; agencies feeling this pressure.
• Wall between sales and marketing has come down; companies need to get
cross-functionally fit.
• Marketing function is changing so rapidly that skills development will be
crucial for 2014.
SOURCES: CMO.com - Stephanie Overby Nov 6, 2013 http://www.cmo.com/content/cmo-com/home/articles/2013/11/5/_10_steps_to_prep_yo.html

6. THANK YOU!
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