2. Meet our Team 2
Simone Congiu
2014 - momondo international business case
National winner
2014/2017 - Escp Europe
Master in Management student
2011/pres - Università degli Studi di Torino
Laurea in Banca, Borsa e Assicurazione
Brief Curriculum
2014 - E – Travel Master Class
Corso tenuto da professionisti di Google, Facebook e momondo sull’
online tourism market e digital marketing
3. Meet our Team 3
Alessio Bianco
2009/2013 - Università degli Studi di Torino
Laurea triennale in Sociologia
2013/pres - Università degli Studi di Torino
Laurea magistrale in Comunicazione pubblica e politica
2014 - momondo international business case
National winner
Brief Curriculum
2014 - E – Travel Master Class
Corso tenuto da professionisti di Google, Facebook e momondo sull’
online tourism market e digital marketing
4. Mobile & Social Analysis
Increase of mobile
bookings
Online booking in Italy is booming and the margine growth is big
Average daily time of
mobile internet use
1
o
4
Osservatorio del Politecnico di Milano, 2014
Criteo, Travel Flash Report, 2014
We are social, Social Digital & Mobile, 2014
Aigo, Marketing Trends Turismo, 2014
Italy is first in Europe for
percentage of mobile
bookings
1
o
Potential users of
mobile technology
5. Percentage of people
who is active on
social media
Mobile & Social Analysis
Social networks in Italy are very used, expecially with mobile devices
Average daily time
spent on social
media
1
o
5
We are social, Social Digital & Mobile, 2014
www.guidaviaggi.it, 2014
Number of people who
use social networks on
mobile devices
Number of people who
use Facebook with
mobile devices
6. 6
Friend Places
60%
Italian tourists
who use word of
mouth too
choose the next
destination
70%
Italian tourists who
consider a new
destination if
suggested by a
friend
84%
Italian tourists who
uses Facebook to
see friends
pictures and be
inspired
In Italy word of mouth is the most used channel to be inspired, and
usually Italian travelers ask their friends or search on Facebook
6
4x
A post about a
travel is shared
four times more
than any other
content
www.guidaviaggi.it, 2014
Phocuswright, 2013
7. Why ask strangers tips about your next
destinations when you can ask your friends?
7
8. Friend Places
Sign in with
Facebook
A new app to change the way people are inspired, using the net of
contacts of the user without having to read thousand of reviews online
8
Fp
or
Sign in with
Instagram
The user logs in with these two social networks to have access to the list of his friends
and the datas regarding their geolocalization.
9. Fp
Friend Places
Fp can be used in two complementary ways to offer the most
complete experience
9
Search a city and see who
went there
or
Search a friend and see
where he went
There are two ways to use this new app: the user can search the city and see which
friend went there or can see the lists of places visited by his friends. This informations
are offered by the user who adds the places that has visited.
10. Friend Places
Why ask strangers tips about your next destinations when you
can ask your friends?
10
Fp
Chat with your friend and ask
directly him
With Friend Places the user can ask directly his friends for tips and suggestions about
new destinations and makes travelling a shared experience. A ranking tool based on
past reviews allows the user to see the best advisors.
11. Fp
Friend Places
After the user chooses the destination, he can use Friend Places as a
metasearch to find the best solution for his trip
11
Friend places
Homes
Flights
Trains
Hotels
Search an hotel
Search flights to reach the
destination
Search an holiday home
Search trains to reach the
destination
12. Friend Places
31%
Italian travel
online market
It’s more innovative than Tripadvisor and particulary appropriate to
the Italian market because it has a more extended offer than the
other metasearches
Italians spent a lot of
time on social
networks and travel
is already the most
shared category
Word of mouth is the
way italians prefer to
be inspired and they
usually ask their
friends
12
www.tripadvisor.com, 2014
Italians travel most
in Italy and they
prefer to stay in
holiday homes and
trains are very used
for home trips
13. Friend Places
The revenue model is similar to the other metasearches
13
Commission from online
travel agencies, hotels
flight or train companies
when the consumers buy
a ticket or books a room
Companies pay a cost per
click when a user clicks on
their insertion.
Commission Cost Per Click
