2. P5a- Purpose
◦ The purpose of my social media application is to allow people to view and rate football stadiums they have
visited as well as leave a review on the area, stadium, atmosphere, etc… another reason I have decided to go
with this idea is football is a multi national sport meaning it is available to play anywhere in the world which
is good for the social media website/app I have created as all football clubs will have a stadium to rate and
review.
◦ A final reason why I have created this website is someone might want to visit a stadium to watch a game of
football as well as going on a city break which is perfect for someone to download this application as they are
able to search that up when they go onto the search section of the website/app.
3. P5b- Content/Budget
◦ There is going to be a lot of content on my social media website/app because there are so many things to do
for example you are able to leave as many different reviews as well as leave a rating on someone’s comment.
You are able to look up stadiums which you didn’t believe existed, check out the nearest bar which is away
fan friendly for example if you were to click on Burnleys page it would come up saying that the away fan
friendly pub would be the cricket clubs right next to the stadium, the same with Wembley it will come up
with all of the bars around that area as well as the east and west designated pubs when it comes to neutral
games being played at the stadium. Another example of content on my page would be to see what you can
go in a city as well as go an watch a game of football which is helpful for footballing fans looking to see what
they can do in the city. Which would be very helpful.
◦ The budget of my app is going to be £40.000 to create the app with all of the necessities in order to use the
application properly.
4. P5c- Target Audience
◦ The target audience for my website would be footballing fans from all around the world looking to visit
stadiums and watch football matches there. As well as footballing fans you might have people going to
stadiums to watch a concert for example Coldplay performed at Manchester City’s stadium on their world
tour whilst in Manchester.
◦ The main age demographic that I am going to be aiming my social media website/app is going to be people
age between 25 and 50 this is because you won’t get many people over the age of 50 who will be using this
app weekly whereas if you have got people at the age of 35 going to games week in week out home and away
then they will be able to review the stadiums as well as talk to other fellow football fans.
5. P5d- Sources of Revenue
◦ One way I am going to get money for the social media product to be released is going to be through
advertisements. For example if you were to go on the website you would have a big box in the middle of the
screen showing an advert, and on the application you would have recommended apps to download when you
are in the searching for a stadium or team of your choice.
◦ Another way is going to be, when you are on a stadium looking at nearby places to visit we would have a
recommended list where it will just people who have payed us to advertise there company for example if
your team was to get to Wembley then the local pubs who have payed us to advertise their bars in this case
‘The Green Man’, and ‘The Torch’. Will pop up on recommended pubs/bars this is good because we are
getting payed money in order to put two pub names in big letters on a recommended list.
