Chocolate in India

COUNTRY MARKET REPORT CHOCOLATE IN INDIA

PURPOSE OF THE REPORT Provide relevant country and market information to foreign chocolate manufacturers who want to enter the Indian chocolate market.

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General Country Background Chocolate in India

General Country Background Name Republic of India (Bhārat Gaṇarāj ya ) Government Federal Republic Area 3,287,263 km2 (7th) Capital New Delhi Largest city Mumbai Population 1,170,938,000 (2nd) Official languages English, Hindi Administrative divisions 28 states and 7 union territories Currency Indian Rupee (INR)

India is one of the fastest growing economies in the world. General Country Background ,[object Object],[object Object],[object Object],[object Object]

India also faces many challenges: General Country Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Political/Legal Environment Chocolate in India

The Political/Legal Environment ,[object Object],[object Object],[object Object],[object Object]

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The Economic Environment Chocolate in India

The Economic Environment ,[object Object],[object Object],[object Object],[object Object],GDP (Purchase Power Parity) $ 4,06 trillion (5th in the world) GDP growth rate 10,4% p.a. GDP per capita $ 3,500 Inflation rate 12% Labor force 478 million Unemployment rate 10% Exports $ 225,6 billion Imports $ 357,7 billion Exchange rate INR per USD 46,163

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The Socio-Cultural Environment Chocolate in India

The Socio-Cultural Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],Total population 1,2 billion (2011) Growth rate 1,35% p.a. Life expectancy 67 years Urban population 30% Population below poverty line 37% Literacy rate, male resp. female 73%, resp. 48% Official languages Hindi, English Regionally recognised languages 18 % under 65 years 95%

The Socio-Cultural Environment ,[object Object],[object Object],[object Object],[object Object],Bangalore Hyderabad

The Socio-Cultural Environment ,[object Object],[object Object],[object Object],[object Object]

The Indian Chocolate Market Chocolate in India

General Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],Most popular chocolate tablet in India

Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object]

Market snapshot for 2011 Jan. 2011 - Kraft Foods acquires Cadbury India Jul. 2011 - Hershey’s exits JV with Godrej Group Oct. 2011 - Ferrero opens first production facility in India Nov. 2011 - Campco increases production to 23,000 ton./year Dec. 2011 - Kraft Foods increases investments in Cadbury India

Distribution Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],Kirana and Paad-Beedi shops

Conclusions and Recommendations Chocolate in India

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Thank you for your attention! Sources available on request.

Chocolate in India

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