1. We are excited to announce the arrival of our new Director of
Business Development, Dwayne Hoffman! Prior to joining
The Coffee Bean & Tea Leaf®, he worked with such brands as
Starbucks, Coca-Cola, and Nestle. With over 25 years of
experience in the food and beverage industry, Dwayne is the
ideal candidate to build our franchise community domestically.
In his new role, he will be responsible for identifying and
securing new developers for non-traditional locations within
the contiguous Unites States. He will work directly with
potential developers guiding them all of the way from initial
franchising discussions through their early store openings.
Dwayne will work remotely and reports directly to Dan Lecocq,
Vice President of Business Development. What you might not
know about Dwayne is he was an NCAA Football player who set
his school record for career starts with 50. Dwayne had to
defend against NFL greats like Andre Reed, Dave Meggett and
Rich Gannon!
Please join us in welcoming Dwayne to The Coffee Bean &
Tea Leaf® family!
Dwayne
Hoffman

2. We are excited to announce the arrival of our new Sr. Cost
Accountant, Simon Ordever! Simon has worked in the
accounting field for 20+ years and most recently was with
Bulthaup and Mathys Law Group in the Los Angeles area. Prior
to that, he worked internationally at G.Z. Industries Ltd. in
Nigeria and The Shalem Center in Israel. He has a B.A. from
The Hebrew University of Jerusalem. He is a member of the
U.K.’s Chartered Institute of Management Accountants and is a
Chartered Global Management Accountant. Simon works at
RAD and reports directly to Mike Benner, Sr. Finance Manager,
Supply Chain. While he hails from England, Simon, an ever
hopeful actor, even tried to put on his best Southern accent in
an audition for The Best Little Whorehouse in Texas. Alas, he
did not get the part!
Please join us in welcoming Simon to The Coffee Bean & Tea
Leaf® family!
Simon
Ordever