There are many reasons to be bullish for the prospects of European ETF industry. HANetf highlights some of the key issues on the mind of European ETF buyers.

1. $12 TRILLION
Estimated ETF market size in 5
years
https://www.investopedia.com/news/blackrock-these-trends-will-drive-etf-growth/
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING

2. 98%
Of European investors plan to
maintain or increase ETF use in
future
https://www.bbh.com/resource/blob/29310/52a7aa2f713ee507c233286e9600f774/2018-european-etf-investor-
survey-results-pdf-data.pdf
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY

3. 25%
Is the average portfolio weight to index
funds or ETFs for European institutions –
far below U.S. levels indicating huge
scope for future growth
https://www.bbh.com/resource/blob/29310/52a7aa2f713ee507c233286e9600f774/2018-european-etf-investor-
survey-results-pdf-data.pdf
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY

4. TRACK RECORD
is less important to European investors
than U.S. investors, further reducing
barriers to entry for new issuers coming
to Europe.
https://www.bbh.com/resource/blob/29310/52a7aa2f713ee507c233286e9600f774/2018-european-etf-investor-
survey-results-pdf-data.pdf
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY

5. NO MONEY
A fifth of European investors have no
minimum AUM threshold when it comes
to ETF selection
https://www.bbh.com/resource/blob/29310/52a7aa2f713ee507c233286e9600f774/2018-european-etf-investor-
survey-results-pdf-data.pdf
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY

6. MiFID RIPPLE
is being seen, with 20% of European
investors saying it has spurred their
interest in ETFs
https://www.bbh.com/resource/blob/29310/52a7aa2f713ee507c233286e9600f774/2018-european-etf-investor-
survey-results-pdf-data.pdf
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY

7. ESG
Is a big deal in Europe. 76% of investors
include ESG in their ETF selection
process
https://www.bbh.com/resource/blob/29310/52a7aa2f713ee507c233286e9600f774/2018-european-etf-investor-
survey-results-pdf-data.pdf
HANetf.com | WHITE LABEL ETFs | DISTRIBUTION | MARKETING
EUROPEAN ETFs – A HIGH GROWTH OPPORTUNITY

8. HANetf: EUROPE’S DEDICATED ETF
PLATFORM
PRODUCT DEVELOPMENT
Structuring | Authorization | Service provider connections | Listing | Legal and regulatory
PRODUCT MANAGEMENT
Daily oversight of legal, compliance and operations | Exchange regulatory compliance | Data
dissemination
CAPITAL MARKETS
Seeding | AP and market maker connections | Exchanges | Trading platforms
DISTRIBUTION
Foreign registration as part of larger budget scale | Cross boarder listing and sales | Market
making | Local language sales teams | Sophisticated marketing and PR platform
EUROPE’S DEDICATED ETF
PLATFORM
HANetf is Europe’s first independent white label UCITS
ETF platform, providing an efficient, cost effective
solution for asset managers seeking to enter the
European ETF market. HANetf has the operational and
regulatory infrastructure and experience required to
navigate the complexities of launching and distributing
ETFs in Europe.
Contact us to learn how we can help you bring
your ETF to market within 80 days.
info@HANetf.com
+44 (0) 207 071 5120