Entrepreneurs always look forward for expanding their business in different markets. Taking the business to different location is exciting aspect but it also leads to lot of changes. Owner has to make many decisions which can affect business by coming out of his comfort zone.

2.  Entrepreneurs always look
forward for expanding
their business in different
markets.
 Taking the business to
different location is
exciting aspect but it also
leads to lot of changes.
 Owner has to make many
decisions which can affect
business by coming out of
his comfort zone.

3.  Reason behind the fact
that many startups or
well established
businesses fail to
perform the same way
when they expand
internationally.
 Here are number of
factors that one should
look into before such
business expansion.

4. Setting up local team
 The people who are around are very important, as their
input brings out the output resulting into success or
failure.
 A Business runs successfully when it’s handled by the
people who understand all aspects of the whole setup.
 Recruiting local people for business is beneficial as
they have in depth knowledge of the location.
 Setting up local team can help in getting along with
new locality as they are familiar with language also so
they can act as an interpreter for business.

5. Partnerships with Localized
experts
 The most important partnerships have started as
leaders of great franchises formed business bond with
big entrepreneurs.
 It is tact of business to build professional bonds with
localized experts as it boosts up the chances of
successful expansion due to through knowledge of the
market & society.

6. Targeting one market at a time
 Opening a business in different set of variables like
new market, new location is challenging task.
 It creates a situation where the authorities have to
focus two or multiple businesses at the same time.
 In such scenarios it is wiser to concentrate on one
market at a time.
 Apart from doing business it is equally important to
learn the work culture where the business is set-up as
every location has their specific way of working
etiquettes.

7. Customer friendly websites
 The company website plays an important role in any
business.
 The company website is the biggest representation of
business & services.
 While setting up international business one has to take
care of website too.
 When the website is user friendly & displays the language
setting for customers from different parts of world, it’s easy
& impressive.
 Making changes in layout & pages leads to more customers
& growth.

8. Keywords planning &
Optimization
 Using keywords planner makes a big difference as all
the businesses have a profile on social media
platforms.
 These platforms work with the help of keywords
hence putting such keywords can put up the specific
page on higher levels & also gives us way to optimize.
 Google trends also help out entrepreneurs who are not
aware of latest trends in specific area they are
expanding into.