Understanding the relation between sustainable reporting and financial performance of the company.

1. GROUP MEMBERS:
Mohammed Ejaz
Ahmed Khan
•18884181
Elie Anid
•17152567
Siddhanth
Chaurasiya
•19139507
Ali Eskandari
•19161007
Video Presentation:
https://drive.google.com/file/d/0B--
pYC5eXmeCdmFvei1na1B5U0E/view?usp=shari
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2. THE REPORTING AND SUSTAINABLE
BUSINESS MARKETING
BUS5SMM: SUSTAINABLE MARKETING & MANAGEMENT
GROUP ASSIGNMENT

3. INTRODUCTION:
• Sustainability and marketing phenomenon is to demonstrate that the
terms of marketing and reporting positively.
• Companies tend to be more and more aware and responsible for the
impact of the activities that they carry out in the society and the
environment.
• Business sustainability is a goal to be promoted by the companies
and sought to be achieved by using business strategy.
• Sustainable development in terms of conceptual and practical
approach is “meeting the present needs without compromising the
ability of future generations to their own needs”.
• Companies promoting their business in accordance with the
principles of sustainability have become a hotspot in the global
economy.

4. KEY TALKING POINTS
FROM THE ARTICLE
Sustainability’s influence on marketing and management
Sustainability communication
Advantages of a sustainable business through marketing
Quantifying the effect of sustainability on performance
Future improvement and scope

5. SUSTAINABILITY’S INFLUENCE ON MARKETING
AND MANAGEMENT
Sustainability for business in our view is Meeting the needs of the business
presently without hindering the efforts of the business demands in the
future.
Reflex a major organisation in that produces paper uses sustainable
resources in order to meet their demands without harming the environment
which is a benefit for the organisation the business itself.
Businesses have to be aware of their resources constraints as too much use
of resources can be detrimental to the sustainability business, its image and
the surrounding environment.

6. SUSTAINABILITY COMMUNICATION
Various stakeholders have to be communicated in terms of the business sustainability
and growth and direction of the business.
Government is one such stakeholder for a business organisation, especially for the
sustainability of the organisation and the impact and direction the business leads in.
Investors of the business are also a major stakeholder as they invest their monetary
share into an organisation where they direct and lead the organisation in their
sustainability efforts for the benefit and growth of the company.

7. ADVANTAGES OF A SUSTAINABLE BUSINESS
THROUGH MARKETING
A business can be advantageous if it be efficient in using its resources to
limit its impact on the environment while trying to meet the needs of their
organisation/business itself.
The business market itself through the use of communication with various
community groups involved with or tied in with the business’
surroundings and/or hold open forums with the general public in regards
to the business’ sustainability.The business can use marketing through the use of various media (such
as TV and Radio and more) and social media (Facebook, Twitter and so
forth) outlets as a sustainable business in order to create further demand
on the organisation’s output of products while highlighting its
sustainability in the marketing.
An organisation can have potential growth of the company as a result of
sustainable means and output of the business in the present and the
future. While not straining the surround environment and its resources as
previously stated above.

8. QUANTIFYING THE EFFECT OF
SUSTAINABILITY ON PERFORMANCE
Sustainability Communication Index
•Consumer health and safety
•Presentation of the main brands and products
•The existence of a structure responsible for marketing communication
•Using interactive media for marketing communication
•Description of activity impact, risks and opportunities
•The need to adhere to laws, standards and codes related to marketing communications
•The precautionary principle is addressed by the company
•Involvement in sponsorship
•Presentation of the company’s stakeholders
•Problems with stakeholders and their resolution
•Initiatives to reduce energy consumption
•Initiatives to reduce water consumption
•Initiatives to reduce greenhouse gas
•Information on the structure of labor
•Programs and practices for local communities

9. QUANTIFYING THE EFFECT OF
SUSTAINABILITY ON PERFORMANCE

10. QUANTIFYING THE EFFECT OF
SUSTAINABILITY ON PERFORMANCE

11. SCOPE AND IMPROVEMENT
• Sustainability: Not only long-term benefits but also immediate results
can be seen in the business functions.
• Utilization of solar-powered mechanisms, reduction in wastages,
usage of alternative environment friendly process and procedures (E-
bills instead of paper bills), optimizing routes and supply-chain can
have substantial positive impact financially as well as
environmentally.
• Additions of more measure to make SCI more comprehensive.

12. CONCLUSION
Maintaining customers in economic crisis and competitive market.
Every business should have a Sustainable Marketing Plan.
Relation between Sustainable Reporting and Sustainable Marketing.
Relation between sustainability communication and the share price.
Lack of some other factors for consideration in this article.

13. THANK YOU!